Google Analytics Training (Really Cool!)
Just wanted to share something with you tonight. I've just spent a little over 6 hours going through Google's Digital Analytics Fundamental, a new Google Analytics training and I am completely shocked.
I am not 100% sure if I lived under a rock for a while or if G Analytics changed so much - but now you can pretty much track anything on your website and it's very exciting!
For instance you can see that someone (living in NYC, NY, USA) found your website through organic search on Google, spent 3 minutes on it, watched a 1 minutes Youtube video and left the site. A week later the same guy came back but this time he found you through a banner ad that you are displaying on a XYZ site. This time he downloaded a free PDF and decided to buy your product. So he filled out billing info, shipping info ... and then he left. Next morning he came back again but now directly to your site, filled out all the info again and made a PURCHASE! Which earned you $23.77.... just a small example of kind of behavior/patterns you can track and analyze...
The course does require your full attention but I would highly recommend it. Proper tracking will help your marketing. I believe Google is offering this free course until the end of October.: