Daily Facts - Day #38: Billion dollar niches - Pet health

Last Update: November 29, 2018

Here's a fact: people are spending billions of dollars every year making sure their dogs and cats are staying in tip top shape.

This massive industry generates more than $21 billion per year in revenue, with more than 75 million dog owners spending money every single day.

Building your business around helping pet owners keep their animals healthy and happy is very lucrative, if you do it right.

There are a wide range of business models and sub-niches inside of the larger pet health industry, so competition is relatively limited.

There may be large players in the industry that are working all possible angles, but choosing a very specific angle will allow you to target it even better and take your portion of the massive $21 billion yearly revenue that’s available.

According to BrandBuilders ...

  • More than 46 million people in the United States currently own dogs, with nearly 40 million people owning cats, and a remaining 21 million people owning other animals.
  • More than $21 billion is spent on pet food alone, every single year.
  • Of the 46 million people that own dogs, they claim more than 75 million total dogs nad of the 40 million cat owners, they claim even more, at roughly 90 million total cats.
  • The pet health and food industry is expected to grow by 6% every single year.
  • Online sales are expected to grow by more than 43% over the next 10 years!
  • Organic and all natural pet food accounts for more than 40% of all products sold online!
  • Pet owners spend more than $15 billion per year on grooming supplies and toys!
  • Core consumers are 54% female.

This industry is prime for the taking by building an affiliate based website, and there is more than enough information you could provide to keep you busy for years.

In my opinion this is definitely a gem. A huge one ...

Do you agree?


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InspireWiB Premium
Yes absolutely! I did similar research and came to the same conclusion. There are a lot of blogs and websites out there so some might think its oversaturated. However, as with every niche, it's finding that one area that someone has overlooked, or putting your own unique take on it. I'm trying that angle. I've set up my website, Instagram, FB, twitter etc and have posted a few articles. Just need to get indexed and hopefully with the Affiliate links, I can earn a dollar or 2!
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smartketeer Premium
You will! Godspeed Colleen!
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Swangirl Premium
Yes I agree! My first website is in this niche. It is a rewarding niche to be in since I can personally recommend amazing supplements and products to help with health and behavior issues. I can use my own photos or get other pics (animal pics are attention grabbers!) and this falls in the 8% commission bracket on Amazon! Win, Win, Win! The downside is that there is a lot of competition but the niche is growing rapidly!
Jessica
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smartketeer Premium
Thanks for your feedback Jessica!
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SAWalden Premium
Definitely agree.

Where I live there are 6-7 veterinary clinics for every " human" general medicine clinic (that is only counting the vet offices I can think of right now off the top of my head) - there could be more...

People spend money on their pets before buying necessities for themselves. That alone speaks volumes in terms of a profitable niche!

In my next life, I wish to be a pampered pet - preferably a dog :-)

Susan
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smartketeer Premium
Thanks for your feedback Susan!
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SondraM Premium
The pet industry provides lots of niche opportunities for people that truly love pets.
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smartketeer Premium
I agree 100%!

Even for people who doesn't :)
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Hollshope Premium
Yes, I agree wholeheartedly! I am one of these people!
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smartketeer Premium
Thanks Holly!
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Maria110 Premium
I think you are right! I have a domain in the dog niche but haven’t set up the website yet. Must do some more keyword research first. It sounds like a good Idea to go for a specialized niche. As a first-time dog owner with a lab, it would be great to go for that sub-niche, but I’m not sure. My KW research so far has shown only high domain rating pages on top 10 in Google. It looks like there might be high competition?
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smartketeer Premium
Where is competition there is money ...
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Maria110 Premium
Thanks for the reminder!
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dowj01 Premium
It is amazing how many people have pets and are willing to spend money on them, we should all be taking a slice of this particular pie!
Justin
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smartketeer Premium
I agree!
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DebbieRose Premium
Yes...people love their pets. I just had a conversation with a cousin that I don't talk to very often. She spent most of time telling me all the absolutely adorable stories of her dog...none of which I thought was particularly adorably. Lol
Debbie
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smartketeer Premium
Thanks Debbie!
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C-Lab Premium
Why not sell brain supplements and shaving kits for dogs? Combine them all into one very specific niche haha

Seriously though, this another one that is so obvious I never thought of it, I have three cats that I feed every day and have to take to the vet...

Everyone else must be doing it to! Great article Zed! Thank you for sharing it with us, I appreciate it!
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smartketeer Premium
You forgot the weapons :)
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CandP Premium
Absolutely! We had a home based offline pet business before moving here which was successful. We have future plans to set up a very specialized niche going forward. Already have the domain. This is a huge market! woof! woof!
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smartketeer Premium
woof! woof!

Sorry ... I wanted to sey Godspeed! Godspeed!
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smartm2018 Premium
You are very right! I will look into it and could be my next project. Thanks!
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smartketeer Premium
Godspeed Smart!
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Bimby Premium
Great! Thanks for sharing.
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smartketeer Premium
Thanks for reading!
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FKelso Premium
Excellent -- you gave me a couple of new ideas for my website.
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smartketeer Premium
Mission accomplished!
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