Solution-oriented websites
Every business and every person has a problem that needs solving. However, not everyone knows what the solution is. That’s why, many times, it takes an outsider (you and me) to help that business or person find an appropriate resolution to meet that need.
I have been in the printing industry for many years. I can’t tell you how many times business owners have said, “I don’t need printing or promotional products.” In response to that, I would usually concur that nobody needs these products just for the sake of spending money if they’re not being used or implemented. However, if I were to ask, “What are your goals for the next year? What changes would you like to see take place within the next 3, 6, 12 months? Would you like to increase your revenue, strengthen customer relations, and build a stronger sales force? Where would you like to see improvements in your life or business?” Now we have some things that we can talk about. Invariably, I could put together appropriate campaigns to meet these goals using printing and promotional items. Not bad for someone who initially told me they had no need for such things.
Same thing holds true here at WA. What needs do people and business have that we can solve by implementing solution-oriented websites? Who are these people? Where do they live? What do they do? What are their needs, goals, and desires?
Every business and every person has a problem that needs solving. By implementing targeted, solution-oriented websites, we are providing answers and contributing to the success of those who visit our sites.
Press on, friends.
- Mark
Recent Comments
1
Thanks for the food for thought.