What's a Solo Ad?

Last Update: May 10, 2017

This is just a brief post aimed at those of you who may not be aware of solo ads or what they are, what function they perform. What's a solo ad is the very question I asked when I first came across this term.

Solo Ads Explained

When you buy a solo ad, what you are essentially doing is buying ad space on someone's relevant email list. All of us who are building an email list realise it takes time to develop a sizeable list of subscribers, so it's quicker to reach a relevant group of people with your message or promotion by buying the right to be promoted on someone else's already established email list.

It's just another form of paid advertising, a more direct and targeted alternative to PPC advertising, or having to wait ages for your website to generate enough interest via organic search traffic.

I've never sold solo ads, so I'm not exactly sure how it works from the inside, but as a buyer you are purchasing a certain number of clicks. Once your advertising campaign has achieved the amount of clicks you paid for, your solo ad ceases to be circulated. The average amount of clicks people purchase when using solo ads is usually between 50 to 100. It's often an effective way to help build your own subscriber list, by sending people to your lead magnet and having them opt in to your email list.

What Do Solo Ads Cost?

Prices vary, just like with anything, but on average you will be paying around 50 cents per click. So if you book in for 100 clicks, it will cost you around $50. Udimi is a popular website for buying solo ads, but there are plenty of others.

Anyway, that's a brief explanation of solo ads.


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AchuthanN1 Premium
Thank you for sharing. Learned something new.
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KatieMac Premium
Very well explained many thanks
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sherlock77 Premium
Cheers.
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PatrickM1 Premium
Thanks - Great information.
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Lbath5 Premium
Thank you for the information.
Linda
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sherlock77 Premium
No problem.
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kasage00 Premium
I never heard of solo ads before. but thanks for the information.
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sherlock77 Premium
You're welcome.
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DebbieRose Premium
Never heard of this before. Once again, so many intricacies to this business. It's a bit overwhelming. But, I m still going through the training so all in due time. Thanks for sharing your information. Debbie
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sherlock77 Premium
Hi Debbie. Just take things one step at a time. Don't worry about solo ads and things like that at this stage.
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PatsyC Premium
Thank you for posting this, it's quite interesting :)
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lynnsam61 Premium
Good to know. It might be something to consider down the road.
Erica
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pablocortina Premium
Thank you very much
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drcmaint Premium
Thanks.
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Oyz49 Premium
Thanks for the information :)
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bigrog44 Premium
Thanks for sharing, Darren.
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MKearns Premium
Clearly you have to be well-established and sure of the content messages in your niche and your target audience to invest down this road!
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BrendanB1 Premium
Thank you for sharing the information Darren. Learnt something new. :)
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sherlock77 Premium
Cool!
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WaynePro Premium
good information. I did not know what solo ads were. Thanks for sharing this.

Wayne
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sherlock77 Premium
No problem.
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LH-CLUB Premium
I have bought them they can be a bit hit and miss depends on what you are offering and if your squeeze page is catchy, also you have to be very careful who you buy off,
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sherlock77 Premium
Very true. Great advice!
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JYangetmai Premium
Interesting, and thanks.
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spurway Premium
I am using solo ads and it is a pretty good way to increase sales and your list. You have to be aware of choosing the solo ads to your niche and most solo ads have a opt in of 45% and higher.
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sherlock77 Premium
Thanks for sharing that with us :)
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ThomasPye Premium
Haven't heard of this. But saved it for future reference.
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sherlock77 Premium
It's definitely worth considering; especially for building your own email list.
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ThomasPye Premium
Thank you!
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Terry2step Premium
Good question I hadn't heard of that yet and enjoy learning for the road ahead.
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