What's a Solo Ad?
This is just a brief post aimed at those of you who may not be aware of solo ads or what they are, what function they perform. What's a solo ad is the very question I asked when I first came across this term.
Solo Ads Explained
When you buy a solo ad, what you are essentially doing is buying ad space on someone's relevant email list. All of us who are building an email list realise it takes time to develop a sizeable list of subscribers, so it's quicker to reach a relevant group of people with your message or promotion by buying the right to be promoted on someone else's already established email list.
It's just another form of paid advertising, a more direct and targeted alternative to PPC advertising, or having to wait ages for your website to generate enough interest via organic search traffic.
I've never sold solo ads, so I'm not exactly sure how it works from the inside, but as a buyer you are purchasing a certain number of clicks. Once your advertising campaign has achieved the amount of clicks you paid for, your solo ad ceases to be circulated. The average amount of clicks people purchase when using solo ads is usually between 50 to 100. It's often an effective way to help build your own subscriber list, by sending people to your lead magnet and having them opt in to your email list.
What Do Solo Ads Cost?
Prices vary, just like with anything, but on average you will be paying around 50 cents per click. So if you book in for 100 clicks, it will cost you around $50. Udimi is a popular website for buying solo ads, but there are plenty of others.
Anyway, that's a brief explanation of solo ads.