Class, Not Flash! (No Animations, Please.)
I thought I'd share a lesson I learned while visiting so many websites lately. It's a very easy lesson.
Simple is always the best way to go. On Facebook, it's fun to see gifs in comments or flashing lights but honestly? It's not a fun experience for a website visitor.
If I see animations, I hit the back button in my normal website visiting. One that is there to make a point is okay. An ENTIRE article filled with gifs is seriously overwhelming, annoying, and unnecessary and I will leave the site, ASAP.
Unfortunately, I'm trying to do Site Feedback and Site Comments, at least once a day. I try to give people a little more patience. I can't point out the flaw in their design in Site Comments, but you bet I point those out in Site Feedback.
What NOT to Do on a Website
- Animations - HUGE No. No gifs, no sparkly whatever, no flashing lights, no shockwave, no. It's annoying. It can set off seizures in epilepsy suffers. It slows down your site. It's just bad.
- Floating Social Media Icons - ....why? Seriously? They make me REFUSE to touch them. They taunt me the whole time I'm on the website. They move and they're distracting.
- Bright colors - don't blind your audience
What is GOOD on a Website
- White background, black text. You can spice it up by using a light gray background, if you want. But really. White background, black text. Add faint, appealing colors to the OUTSIDSE of the main blog roll.
- Simple, appealing STATIC pictures. They shouldn't move.
- Simple but readable is better than busy and distracting.
You Don't Want to Make Your Audience Sick
I got a little motion sick from one website, just because I've got a minor headache, I'm very hot right now, and already tired, and too many moving things just made me motion sick. I'm not even exaggerating. I tried to stick it out and that was my mistake. If I wasn't so hot, tired and headachey, I'd have probably been fine.
But y'all. Simple is best. Don't add crazy to your website. The content is what matters. Spice it up with a picture or two. A video. But crazy graphics that move or sparkle? You're doing your business in.
Honestly, I don't think anyone loved them when there were popular in the late 90s and they definitely are not in fashion now. They look tacky. They are a distraction, and not a pleasant one. Don't sabotage your business by adding extras where you need none.
Class, not flash, folks!