The Most Effective Banner Size I Noticed And Experienced

Last Update: August 09, 2017

If you are spending any amount of marketing budget on display advertising or having ADsense Advertisement on your website, you’ll want to know which banner size is the most effective to generate impressions, clicks and ultimately sales.

Here are the most important banner sizes on the Google Adwords display network:

The top 3 banner sizes comprise 80% of all served ad impressions:

  • Medium Rectangle: 300×250
  • Leaderboard: 728×90
  • Wide Skyscraper: 160×600

The above banners made more than 90% of my Google AdSense Revenue

I recommend you start by focusing on the top 3 banner sizes and then expand from there.

Hope this was of a help to you.

Sam Ammouri

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AlexEvans Premium
Thank you for the advice Sam and sharing your experiences.
seesy62 Premium
I appreciate you coming here for your thoughts.