When done right, will SEO bring in a more consistent income than social media marketing strategies?
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gregjeffries Premium
In my experience, no. SEO is cool for bragging rights, etc. but even ranking for keywords with a lot of volume, I haven't personally seen a lot of results or conversions. It's definitely good to show up for the keywords you want to rank for because it brands you as the authority in that market, but if you want a steady flood of targeted traffic, you should also focus on mastering paid traffic.
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OliverK Premium
It depends on a number of factors, but SEO is a "must", social media engagement is "strongly recommended". ;-)
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ptdata Premium
Thanks Oliver for your take on it. . I've come to realize that on Facebook there really is a lot of money to be made. But I also realized that sales were dependent on people's moods, time of year, and various other factors. Maybe that's just my own experience. But it seems that SEO is just a rocksolid way to do business any time of year and anybody who masters it will always have a thriving business. I'm still learning so I could be wrong.
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tmmom Premium
What I'm finding with FB is that the groups are flooded with lots of people advertising the same kinds of things. Maybe I'm just in the wrong groups.,,,,,,,
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ptdata Premium
Oh you're totally right - but the money Ive made on FB was not from groups. I figure you're just competing with everyone else on there doing the same thing and then you get lost in the sea of marketers. I had a strategy i used on my personal page. It's fun but I prefer learning and mastering SEO now.
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tmmom Premium
Just to add, in a very competitive niche, paid search ads will definitely get you traffic. The catch is, it costs $$$$
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ptdata Premium
Hey Sandra, thanks for your response too - do you mean PPC strategies?
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tmmom Premium
Yes, I had a business back in 2001 and a fair amount of seed money so I did a lot of advertising. I had the business for 6 six years and it became mostly an online store. But I used AdWords and back then, print in ads in trade magazines, plus listings in online "list serves" (what they used to call trade group pages back then.). I also had a very targeted mailing list to begin with and sent out a newsletter every month.

This time around, I thought I could do it without spending anything, but I see a huge difference in traffic with some paid AdSense Campaigns. Too soon to tell if they'll convert to sales.

I just posted my first YouTube video today for My Doggie Doodle and I promoted it through Adsense. I've had 4,000 viewers for about $52.00. Got to raise awareness and build trust somehow. Hope this helps.
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ptdata Premium
Wow that's really interesting information. I thought AdSense was the links placed on the side of your blog that earn some money when clicked on - unless I'm mistaken. Thank you for sharing!
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tmmom Premium
Nope, I'm the one that's confused. Ad Words is where you advertise your site, Ad Sense is where you get other people's ads to earn income. Sorry about that!
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iArtisan Premium
Yes. People use search and social media for different reasons. Search will bring in a much more targeted and qualified buyer than social.
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ptdata Premium
Okay, that makes sense. It also seems like a much more steady flow of traffic than just relying on social media sites. Thank you for the quick response!
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