Why google analytics and not other analytic tools?
I know we're taught to use Google Analytics to track our websites but I wonder why given its complexity (tons of stats we'd likely never use, etc.) They're many alternatives out there that seem simpler like Clicky, StatCounter, Piwik, W3Counter and others.
So my question is can we use one of these other analytic tools instead or is there a specific reason why we should restrict ourselves to Google Analytics?
Are there alternatives worth trying from the ones I mentioned or any others you have experience with (preferably free ones)?