I know we're taught to use Google Analytics to track our websites but I wonder why given its complexity (tons of stats we'd likely never use, etc.) They're many alternatives out there that seem simpler like Clicky, StatCounter, Piwik, W3Counter and others.

So my question is can we use one of these other analytic tools instead or is there a specific reason why we should restrict ourselves to Google Analytics?

Are there alternatives worth trying from the ones I mentioned or any others you have experience with (preferably free ones)?

Thanks!

- Stephan

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KatieMac Premium
I use the plugin sumome that has stats on it too, think it is because google are the biggest search engine
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SZev Premium
Hi Katie, thanks for your input. Yeah, I've used SumoMe in the past but it made my website run pretty slow so I got rid of it. It's a pretty cool plugin though, I must say.
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KatieMac Premium
mine seems ok for now hoping it stays that way
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Marcus1978 Premium
I think it just saves having to go with another tracking tool, because it's good to have a Google account associated with your website anyway.
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SZev Premium
Yep, that's certainly true.
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YuanLee Premium
Basically, you can put as many tracking script as you like. But since the script will send browser info and activities to track server, it will affect the reader bandwidth / loading speed.

It may not be ideal for reader device that is low on performance and low bandwidth. Example - smartphone or tablet.

Just some thought, hope that helps.
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SZev Premium
Thanks for your comment Yuan – yeah, there's definitely the issue of site speed when you add scripts/plugins for tracking. Probably another reason to just stick with Google Analytics.
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Elijah1916 Premium
I personally believe Google is still ahead of every other search engines. Remember the synonym 'GOOGLE IT' that has become an adage if you are looking for an answer. Its like the only one you need for now, and you don't have to really bother about others.
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SZev Premium
Thanks Elijah. My question isn't about Google so much as their analytic tool. From what I understand, these other tools I mentioned gather their own data and I wonder if it's as accurate as Google's. I just think Google Analytics is so bloated for the kind of stuff we're doing and that's why I've been looking into alternatives.
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nathaniell Premium Plus
Google is the main search engine used online, and will have the most insight into how you're ranking as well as the visitors to your site. It's also an analytics tool that's independent of your website, so you don't need a plugin to run.

However, other ones may be useful! I don't think it's worth my time when I have Search Console and GA from google though.
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SZev Premium
Okay, good know, thanks Nathaniell!
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