I actually wanted to use the letter "F" in that question but decided to just use "X".

A friend on Facebook has once again contacted me about his business and my own business. And what enraged me was, when he included me in the category of "people not yet succeeding".

I was insulted and replied to him that I don't accept that label and that I have come very far from the day that I started my own website. Although I am not yet on the level of $10,000 per month, but at least I'm generating income with my site. And no matter how small the income is, small success is still "success".

Then, he went on to forwarding to me the message he got from Perry Marshall, as if he's saying that I'm on the wrong way of depending too much on free traffic via blogging and SEO that I should follow Perry Marshall instead of Kyle.

Obviously, he's a fan of this Perry Marshall.

Here's the copy of the message:

***

"The promise of free traffic is THE #1 gateway drug that sucks people into internet marketing.

Everybody LOVES free traffic.

Bill McClure, founder of Coffee.org is a serial web entrepreneur, going all the way back to eFlowers.com and FlowersDirect.com which he sold in '02.

When Bill investigated the coffee market, he considered several existing websites available for sale.

One of them was doing $3 million per year in sales with a tiny staff and strong profitability. On paper, it was a superb business.

Only two problems:

1) Almost all the traffic was from free organic "Search Engine Optimization" traffic.

Now that SOUNDS great. Free traffic? Fantastic SEO? What's not to like about that?

The problem is... what happens when the free traffic goes away?

Notice that I said WHEN it goes away not IF it goes away. Someday there'll be a Google Dance, and one sad morning, the guy's showing up on page 16 of Google instead of page 1.

Traffic dries up and suddenly a $3 Million business becomes a $300K business.

2) They had no benchmark of being able to buy traffic AT WILL (i.e. with paid advertising) and make it convert to sales profitably.

That business, though worth several million dollars on paper, was not even a real business. It was built on the availability of free customers - which is a foundation of sand. Temporary success at best.

(As a matter of fact, that owner was afraid to even TOUCH the site, which was clearly out of date - because he was afraid changing something might ruin his great SEO rankings.)

If your business is dependent on free traffic, you do not have a business. You have a promotion. You've got one foot on a banana peel and the other foot in the grave.

You do not have any kind of "real" business until you can buy ads from a variety of sources and transform that traffic into sales and profits.

THERE IS A SOCIAL MEDIA VERSION OF THIS TOO.

And it's exactly like the SEO version of 2005.

Today, most people know SEO is a bitch. They know Google clicks cost dinero. In fact, every single link above the fold is now paid.

But people still think Facebook is free.

The truth is:

Reaching 2-10% of your Facebook fans is free. Reaching the other 90-98% costs dinero.

There's a huge benefit to accepting this new reality, which is:

The SOCIAL MEDIA HAMSTER WHEEL FACTOR goes w-a-a-a-a-a-y down.

(By the way... when you started your business, did you ever envision five hours of every day Liking, Tweeting, Facebooking, Instagramming and socializing with 99% busy-ness and 1% productivity?)

When your page posts simply become candidates for a solid advertising push - instead of eternal vain attempts to 'go viral' - your reach extends dramatically. Successful posts last weeks or months instead of hours.

There is also another way in which Facebook is exactly like Google. Another internet marketing deja vu:

Google has "Stupidity Tax."

Facebook has "The Fireplace."

The Facebook Fireplace is a cozy romantic spot in a blue log cabin (with that friendly "F" logo) where you incinerate $20, $50 and $100 bills.

Most advertisers burn currency all day long on Facebook, because they don't know how to harness the system.

This is why my co-author of Ultimate Guide to Facebook Advertising, Keith Krance, offers Facebook University FREE to ALL my New Renaissance members. It's an astonishing value.

Especially when you dig into whatever he's serving up this week, that's kicking ass and taking names.

Remember: Every dollar you convert from incineration to traction doubles your results. It goes from working against you to working for you.

A c c e p t. R e a l i t y :

Real online businesses PAY for their traffic. Find out the price - decide to pay the price - and pay the price.

Carpe Diem - Seize the Day."

***

After reading the message, instead of getting convinced, I decided to avoid this friend from then on. But I wonder who the F this Perry Marshall is?

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GomMagtibay Premium
When I was in MLM or network marketing, there's this crowd we call "dream stealers". They will do everything to discourage you, to not pursue your dreams, and if you stop working in your business, they'd be happy to see you fail. Now that I'm in affiliate marketing, I think this fellow from Facebook is one of them. Here's his most recent message to me, a post from Perry Marshall which he forwarded to me:

...

From Perry Marshall, to him, and then to me:

"A very frustrated woman wrote to me on my blog and I’m going to show you her note in a minute.

Me drinking pink koolaid
Me Drinking
Pink Koolaid
But before I do, a quick bullet:

If I were to do what a lot of guys do – and teach newbies that the way to make a lot of money on the Internet is by being my affiliate and selling my products – I would be committing some kind of crime.
(A lot of people teach this, and since there’s an endless supply of newbies, a lot of people going through the revolving door get taken advantage of.)

...
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Feochadan Premium
"Content is King" but "The Money is in the List". This refers to your e-mail list where you can keep in touch with your clients to remind them that you are alive and send them news and your new posts, etc. If you are not doing this, people tend to forget you. Now, you don't need to PAY for this, except for the autoresponder, but advertising should definitely play a part in EVERYBODY's game plan. He is kind of right about being one Google algorithm away from failure but with a list, we can still keep ourselves in contact with our following.
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DerekMarshal Premium
Hey!

That's my Uncle Perry....J/K !!

I am a fan of his philosophy and I totally agree with one thing he says.

If you are reliant on free organic traffic for your business, then your "business" is not a business, it is a hobby that earns you money. Real businesses have marketing and advertsing costs.

- not word for word by fairly similar and along those lines!.

He is pretty smart in a lot of things like "Why guest post when you "might" get in front of your rival audiences eyes - if they every find that post when you can use googdle display network and get in front of their eyes if they have ads on their site - regardless fo which page they visit.
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Jacquie8 Premium
Hi Derek,

Just a few thoughts on those comments....

From what I've read and come across online, there are a lot of "real" successful businesses that don't advertise or market. Maybe that depends on what people call marketing or advertising as well... but I'm talking about the ongoing paid adverts to bring in more new customers. The "organic traffic" businesses are successful for a number of reasons. Often they have a lot of satisfied customers who keep on coming back and sending them more customers.

Recently I was talking to a friend who is a bookkeeper for a construction company, and we were talking about doing them a website (they just don't have one!) but they were really unsure if they wanted one, due to the fact they were so busy, and had a successful system in place. They feel a little like they "should" have a website... so they're considering it. They really don't market or advertise at all. I'll check if they did when they first started up.

I'll also check with her how long they've been in business, but I know she's worked for them since I've known her (over 5 years). I'd say they're a real and successful business, not a hobby from what she shares.

I think there are a lot of ways to connect with customers, and in a way, a lot of organic traffic is "earned" not through direct payments but through the work of connecting to the audience. There have been some businesses who have grown pretty fast with just organic traffic as well.

I get the idea that the businesses growing on organic traffic have a better ability to connect with their audience as they're there on the frontline and responding to the questions and nuances in the interests of their audience.

It's all very interesting looking at the very different landscapes we're in today... but I'm starting to get the impression that advertising is the "old" way, and the new way for most businesses could be becoming more niched and more involved with customers at a smaller scale. They're the businesses I see people really enjoying. This sort of approach appears to me to be more sustainable for more people, and would lead to better quality of life for everyone. Just my thoughts as I ponder these things.

Best wishes,

Jacquie
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DerekMarshal Premium
Totally agreed,

I am a fan of the ideology put out by Perry Marshall regarding paid traffic and learning to (to use a term) move up a level.

But,

In reality, we do need a combination of both and Perry is no fool, he used organic too. The real benefit of organic traffic is it ultimately reduces advertising expenditure...and the benefit of paid..(and other sources) is it reduces a reliance on search engine traffic.

As Perry puts it "depending on organic search traffic, you are only a google update away from losing your business".

(something I can sadly confirm to be 100% true),

The same principle applies for dependency on social media traffic dependency on their algorithms and ultimately PPC - if the price goes up dramatically campaigns will no longer be profitable!..

Ultimately, a digital business thrives long term on a combination of all three. Social, Search and Paid.

Note: Organic traffic is not unique to Search Engines, some social media sites also provide organic traffic due to functioning like a search engine an dhaving no newsfeed (Reddit, Pinterest, YouTube, etc).

My namesake Perry, is certainly one that I do like to read, does seems to get it, paid and copywriting wise.

He is spot about facebook though...after all, that platform has the whole world walking about with a blue glow on their faces and bumping into lamp posts! (another of his phrases! lol).

Ultimately - there is no such thing as free traffic - a myth, it costs us what Jay calls sweat equity.

Your time in writing a blog post, making a YT Video, a podcast, Designing a Pin or writing and responding to social media posts has value, it is worth something.

I estimate my own effort thus far over the past 14 months working for literally free has cost me upwards of US$40,000 (without spending that amount).
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megawinner Premium
Hi Gomer! Although he has annoyed you, we can pick some insight into his words. 1. avoid him indeed. 2. check it out content is king 3. great choice of niche push up a lot of traffic. 4. seize the day. - more focus on our business. Congratulation on being successful in your own right. Sige lang. Florentino
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GomMagtibay Premium
Oh, I like that. You know some Filipino language huh? Great! :)
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GomMagtibay Premium
Yes. Sige lang. :)
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Brenda63 Premium
The only Perry Marshall I know is a well known author who writes books about IM-Internet Marketing. The 80/20 Sales and Marketing. The Ultimate Guide to Google Adwords (2016), Thats outdated. He has his own website under his name you can Google him. He does sell a lot of marketing products mainly for Social Media like Facebook Ads, Google ads. He is also on YouTube Evolution something. I read his 80/20 Sales and Marketing. The effort you should be putting in your business is advertising. The more you invest into advertising , more exponential growth. That book helped me when I was in the mortgage/ real estate business before the subprime lending went bust in the US.
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