Hello everone,

I am wondering if anyone has the same question like me.

What is the difference between "clicks in Google Search Console" and "users in Google Analytics"? I supposed that the numbers of "clicks" and "users" should be the same or similar. But it sometimes turns out totally different!

For example, Google Analytics showed that I had 5 users (all from organic search) on Sep. 18, while Google Search Console showed that I only got 2 clicks on the same day. This was not the first time. I really cannot figure out why the numbers are different. If I have 5 users getting to my site from organic search, the number of clicks should be at least 5, right? Or do I miss something?

Hope someone can share their experiences with me! Thank you!

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AparnaBansal Premium
Nice to know this. It is a bit confusing. Thanks, Ferra and Apache
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EmakAmelia Premium
Users are your audience or the people who visit your website(different age, gender, interests, devices, and location). In my understanding, each user is considered unique.

Clicks: How many times your page were clicked by users.

There are several reasons why these two numbers may not match: A user may click your page multiple times.
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waYuYu Premium
thank you!
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apache1 Premium
If you type clicks vs users google analytics in the search engines you will received those answers and more from Google Support
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waYuYu Premium
great idea! did not think of it in the beginning. I may rely on WA too much lol
Thank you!
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