What is Bounce Rate and How to Keep it Low
I don’t know about you but when I was a kid I used to like to bounce, whether it was on a rubber bouncing ball or on a trampoline. There is that thrilling and fun feeling of being weightless for that brief second when you reach the pinnacle of the incline just before coming back down. That type of bouncing is fun but not the type of bouncing that determines how quickly people enter and leave your website.
This is called your Bounce Rate and you want it to be as low as possible. Why is Bounce Rate important to the success of your website? The lower your Bounce Rate the more time people are staying on your website. The more time people stay on your website, the better chance you will have at converting them into a customer. So I’m going to give you a couple of tips on how to lower your Bounce Rate and to keep people on your website longer.
OFFER MORE FOR YOUR READER
You should know by now that offering your reader high quality engaging content will help in keeping the attention of your website visitors. You should also know that a visually appealing website with colorful heading tags, images and videos, also will help to keep your readers on your website.
However one of the simplest ways to keep people on your website is to offer them more relevant information to read and view. This is why interlinking to other pages of content within your own website is an important thing to do, other than it being good for your Google rankings. Google loves websites that offer their readers more relevant information that resides on the same website. And as I have stated in another one of my training blogs, you always want to open that link within the same browser window.
By keeping your readers within the same browser window when linking to other relevant content on your website, helps to keep them focused on your content. This also helps Google to crawl your website more efficiently. Doing this also holds true for the next simple link you can create at the end of your content.
YOU MAY ALSO LIKE…
At the end of your content you want to give a call to action link that will prompt the readers who have read through your content, to click on a link to relevant information elsewhere on your website. For example, if your content was about keeping your blood pressure within the normal range you could place a link at the end of the content that would say, You May Also Like – How 12 Ounces of Low Sodium V8 Juice a Day Can Keep Your Blood Pressure Normal.
You want to offer more for your readers so that they stay on your website and not “Bounce” off. The longer a website visitor stays on your website, the better chance that they could become your next customer.