Search Engine Optimization (SEO) is the process of optimizing your website so you can achieve the highest possible rankings in the main search engines. The higher the rankings, the more success SEO is a fast evolving process and this classroom is dedicated to keeping you up to date with the latest search engine techniques and strategies. As search engines change and makes updates, you need to know what they are after if you want to attain and retain rankings.
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nic532 Premium
Hi, I have a problem with my Social Share Buttons!

I have installed Social Share Buttons and have activated and configured. However, the share buttons only show-up in all my pages but not on my posts.

One strange thing is, under my posts, scrolled to the bottom, there is this "Permalink" icon, when i clicked on it, the share button will show-up in the posts, but this should not be the case.

Your kind advice will be greatly appreciated.

Thanks!
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VickiG Premium
I am having the same problem no Social Share Buttons on Post, Can any one help?
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Missa3 Premium
can you go in and play wiet hthe setting for your social share plugin?
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lachmi Premium
Having a website that is geared or focuses on a particular topic or niche your either very interested in or passionate about is the key. This way you'll want to do the research and provide quality content that isn't available elsewhere or maybe just very difficult to find. A lot of people use google to do research if your website comes up and provides the information people have been digging to find your going to become somewhat of an authority on the topic and have repeat visits this will improve your SEO. I think that should be the focus rather then trying to trick or find shortcuts to fool google. Just a thought.
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Kyle Premium Plus
Exactly, and when you are creating your content to actually help people (not trick Google) it does exactly that. It helps people, it creates trust amongst your visitors, and it leads to much higher conversions.
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arnoldmm54 Premium
Hi Kyle, I have a niche that can cover a LOT of content. As an example say it was about running. Would it be better to create a big site with a lot of content about different types of jogging/running/marathon/racing etc. or have a few sites with good content that are smaller and more specific?
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Kyle Premium Plus
You could start with a running blog, or you could start with a particular type of running (recreational jogging, trail running). I think within this niche, you could tackle the entire niche at once and build it out basing different categories on the different aspects of running.

In saying this, if you go a bit more niche things will seem less overwhelming and you could always diversify and scale out down the road. Ex. Running Shoes could be an entire niche site.
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arnoldmm54 Premium
Thanks for the info and solution. I'll do exactly that, if the site grows too big down the road I'll diversify and scale down.
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gbpack Premium
Kyle, after Fishings post you said...

"This new content that you add will definitely look good to search engines. It shows that the content is "fresh", always being updated, and often times it means that it is engaging (as comments and any new content can play a positive roll in rankings) "

So, an example say I add a new picture to my article and republish it today then in a couple more days or three or four days I decide to add to the conclusion and give some other options to the reader, OR start an article and telling the reader stay tuned in for tomorrow I continue this subject in more detail, and then Google sees this as quality content because it is always changing? Will just adding pics to your articles after they have been published for a while and have been indexed, get google love?
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Kyle Premium Plus
I would always create new content instead of constantly trying to update the same content. It will benefit you much more in the short and long term.
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gbpack Premium
OK good to know thank you
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kamali Premium
To piggyback on gbpack's question, would that strategy of "re-publishing" actually work?

I.e. changing the publish date to today as opposed to just updating the post?
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Kyle Premium Plus
Just edit your content and "update' it when it is done. You can't foot Google by a date, they look at the actual content and will know when you have updated it upon the next reindex.
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Webinaut Premium
Thanks, Kyle. To be honest I haven't really considered any of their tools or data. I just like reading some of the stuff on their blog. What I still don't totally understand is how Google determines what quality content is. As I understand it, one of the measures is that quality sites link to your content, which would mean that content and authority backlinks would be 2 sides of the same coin. Is this true and what are the other measures of "quality" of content?
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Webinaut Premium
Bump. How does Google's bot decide what quality content is?
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Kyle Premium Plus
The determine it based on many factors, but the actual cotnent within the article plays a big role. They have a very good understand of LSI (Latent Semantic Index) and they understand language....afterall, they own Google Docs (which I 100% believe they use to understand content for their search rankings).

They also understand if your content is being shared, if you have authorship set-up, your authoring credibility, your titles and keywords within your article, and yes, your incoming links although working to get links can do more harm than good.

Quality content is natural content. Awkward keyword rich content is not quality and won't get ranked.
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