Okay to lower word count when you reach authority status?
While searching on Google about LSI, I ended up reading this article from Search Engine Journal website.
Simple but impressive. I like the aesthetic design, the content and the message of the article, and best of all I learned something from the author.
Great user experience, as we speak.
But then, after copying the whole article (excluding banner ads in the middle of the article) and pasting them in a word editor, I noticed the word count...
Just above 500 words?
Now, some may wonder how in this world of "thousand word count SEO" a 500-words article rank high in the SERPs?
That brings us to the reality that, although it is a thin content, but the message is thick. And it is published right inside an authoritative site, Search Engine Journal!
That got me thinking, as I always feel lazy writing 2,000 words that give finger rheumatism and eye strain, can we shift from being a "long-article-writer" to "a short-article-writer" once our sites reach that authority level?
I mean, like blogger Ray Higdon. I often see him write 300 words article and yet he still dominate his game due to his "earned authority status".
What do you think?
Oh by the way, should I put this question under "authoring and writing content" or under "search engine optimization"?
Where's the proper place or category?