While searching on Google about LSI, I ended up reading this article from Search Engine Journal website.


Simple but impressive. I like the aesthetic design, the content and the message of the article, and best of all I learned something from the author.

Great user experience, as we speak.

But then, after copying the whole article (excluding banner ads in the middle of the article) and pasting them in a word editor, I noticed the word count...

Just above 500 words?

Now, some may wonder how in this world of "thousand word count SEO" a 500-words article rank high in the SERPs?

That brings us to the reality that, although it is a thin content, but the message is thick. And it is published right inside an authoritative site, Search Engine Journal!

That got me thinking, as I always feel lazy writing 2,000 words that give finger rheumatism and eye strain, can we shift from being a "long-article-writer" to "a short-article-writer" once our sites reach that authority level?

I mean, like blogger Ray Higdon. I often see him write 300 words article and yet he still dominate his game due to his "earned authority status".

What do you think?

Oh by the way, should I put this question under "authoring and writing content" or under "search engine optimization"?

Where's the proper place or category?

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CarmenRoark Premium
I am going to follow along with this conversation just to see what you guys decide on. I haven't been doing this long enough to have an opinion. :)
GomMagtibay Premium
Thank you. With Stannerman's reply, I think we should follow what Google wants. Google wants thick content, and we should abide.
stannerman Premium
I quite agree with the feeling that more words is better is important to the manufacturer of printing ink.
Keeping it short and simple but clear and succinct is guaranteed to prevent you falling asleep before the end.
GomMagtibay Premium
Hahaha you made me laugh with that, man. Thank you. And yes, it is true! It happened to me before, I literally fall asleep reading a long blog post!
rjkennedy Premium
i feel it's the content that's important, and not so much the length. (Just like Marion's Mini-skirt example)
MKearns Premium
status should be completely divorced from word count and effectiveness of content!
GomMagtibay Premium
I see. Effectiveness of the content. Great marker there, and thanks!
MarionBlack Premium
Don't stress over word count. Every article should be however long it takes to provide all the information without fluff. Like a mini-skirt, it should be short enough to be interesting and long enough to cover the important stuff.
GomMagtibay Premium
Hahaha you rock with that example! :)