On Google Search Console - I log into my site and go to Performance and check on my keywords. I have noticed that I am moving up the ranks in Google. Not to page one yet - just moving closer. What I am asking about today is for specific keywords I can see Impressions and Average Position. Let's say for a specific keyword my Impressions are 75 and my Average Position is 54.3 and for another keyword my Impressions are 2 and Average Position is 43.

What would you do with this information? To improve and move further up the ladder on Google to Average Position 1?

Why only a few impressions? How do I get more impressions?

This is my first time looking at this info and I would like to know if this info can help me improve my site.

Thank You.
Connie

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cvarr Premium
Yes makes sense. That is basically what I thought. I was wondering what I should use this information for to help my site? If a certain keyword is in position 43 and only getting 2 impressions, seems to me that means only two people that typed that keyword in got to see my listing. Does google only "sometimes" show my site when the specific keyword is searched? Or is that the only amount of times that keyword was searched? Next thought is - should I be doing anything on my site to enhance that keyword? Should I add more to the article I used that keyword on? Or should I just leave it alone and write more content about other relevant topics?
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countrylife Premium
Hey
My understanding is that ranking fluctuates up and down the scale till Google can figure out where to place our posts, there's more than 200 elements to the algorithm, there's no set rules, we're just gonna have to keep testing till we reach a better spot. To me I do as the training is showing, pick up the right niche, low competition keywords, original content and if visitors land and find value and it is a focused offer, hopefully they'll click our links and purchase the item we said would solve their problem.
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YvonneBray Premium
Great information. Well done
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Newme202 Premium
Yay!
Awesome news
I believe impressions means the number of times that people saw the name of your website ( website address) into the search results.

Although they didn't click on it, they saw it when they were searching for their keywords
I hope this make sense
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cvarr Premium
Thank You
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AbieAJ Premium Plus
Hi

This below resource might help
https://searchengineland.com/demystifying-googles-guide-to-clicks-impressions-and-position-in-google-search-console-310546

Keep updating blog with quality content and good choice of words to obtain more exposure, organic traffic and impressions.
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cvarr Premium
Thank You
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AbieAJ Premium Plus
So very welcome.
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countrylife Premium
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cvarr Premium
Thank You
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