I'm indexed and moving up - what does impressions mean?
On Google Search Console - I log into my site and go to Performance and check on my keywords. I have noticed that I am moving up the ranks in Google. Not to page one yet - just moving closer. What I am asking about today is for specific keywords I can see Impressions and Average Position. Let's say for a specific keyword my Impressions are 75 and my Average Position is 54.3 and for another keyword my Impressions are 2 and Average Position is 43.
What would you do with this information? To improve and move further up the ladder on Google to Average Position 1?
Why only a few impressions? How do I get more impressions?
This is my first time looking at this info and I would like to know if this info can help me improve my site.