I really need everyone's help here as I am stuck. I am toward the end of Bootcamp, Phase 1, but I have been tweaking my website according to Jay's SEO Checklist training and have reached a snag. In the 2nd lesson of BC, Kyle instructed us to choose a domain name that is either very targeted to the theme of your site or very brandable. I chose brandable according to my target audience. The keyword search for my website name is a QSR of 7 and SEO power of 88 which seems okay. The question is should I dump this website and start with a new website name that includes my keyword phrase instead? Any help on this is greatly appreciated.
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kalg Premium
In my opinion, when I'm looking to start any website, I'm going to check keywords first and build a brand around the "keyword". But having said that, if you want to build a funky-brand or catch-phrase brand or whatever brand, it has to connect or you have your work cut out for you to market that business.

For instance, my carpet repair business, people are looking for specifically carpet repair and carpet stretching, carpet cleaning and so I focus on about 15 sites that contain the keyword carpet repair in it (yes 15 in Ottawa and Toronto) and I couldn't see myself getting fancy when "carpet repair" is a heading in the business scheme of things.

People see the name of the site and instantly know what I do!

So long as when people visit your site and they know what you do and that is what they were searching for, then it all adds up.

Good luck on the branding and keep asking questions, we all learn from them!

kal
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Kathy1952 Premium
Great answer, Kal. Your explanation makes a lot of sense too. I am so glad I posted the question because I was in a stew this morning. :) Thanks so much for taking the time to answer and give me a better understanding of it all!
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Shawn Martin Premium
Keep building. You are doing great and you want to brand it for sure.
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Kathy1952 Premium
Thanks, Shawn!
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AudreyAO Premium Plus
What Kyle said.
I did exactly what you are thinking about doing in the beginning of bootcamp. I picked a rich keyword phrase that I couldn't brand at all. It wasn't sitting well with me so I had to asses the situation and I decided to go with a totally brandable website.I could have smacked myself in the head a million times. :(

You're doing great Kathy and you saved yourself a huge headache by thinking about your brand first!
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Kathy1952 Premium
Hi Audrey. Thanks for the encouragement and for taking the time to post your comment here. You made me feel so much better that I did it right the first time. I appreciate you!
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Kyle Premium Plus
I would not dump your website. Brandable in my opinion is better, in particular when you are trying to create a long term authority site. You are PERFECTLY FINE.

Don't worry about your domain, it is great. Your actual website content will start getting ranked as we move forward, this is why we don't worry at all about keyword rich domains. You are better off with your brand heavy domain!
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Kathy1952 Premium
Thanks for your response, Kyle. This makes sense. Although, I don't understand it completely right now, I'm sure I will moving forward. As you probably have already figured out, I have this bad habit of trying to get ahead of the game. :)
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Kyle Premium Plus
You don't need to understand it at this point, just don't worry yourself into thinking something is wrong with what you have. Everything is perfectly fine.
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Kathy1952 Premium
Okay, Kyle. I will believe in that!
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TheDavinator Premium
I'm really not sure why you would have to do that Kathy. If you have a home page or a post, designated as your home page set as static, the article that you write for that page can be optimized to help with rankings. Sure, a keyword rich domain name, can be helpful...but, it's not the end all..be all...many sites still achieve great rankings that
are using the brandable approach.
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Kathy1952 Premium
Thanks so much for replying here. I feel much better now about what I'm doing. I do have a static home page and haven't really done my job on content there. So, I need to work on that. Thanks for clarifying for me. It makes much more sense. :)
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