How Can I Improve My Website's Bounce Rate?
Hi everyone. I've been reviewing my Google Analytics and took another look at Jay's video on bounce rate, Ending Your Bounce Rate Nightmare. Mine is fairly high and I'm looking at ways to improve it.
Visitors are staying on one page long enough to read it but then aren't clicking anywhere else. I think my content is decent but do have to keep reminding myself not to write for the search engines (someone once said they don't buy anything). Might it be a matter of improving my call to action? And should it be the last thing a visitor sees at the end of a post? I sometimes add another line or paragraph after my CTA because it seems to make sense.
I am linking naturally within my post to another page when it's useful but those aren't getting clicks either. Thoughts are greatly appreciated. Thanks.