I run a small family run business and we have recently set a new domain which more accurately represents what we do.

90% of all our backlinks point directly to our root domain - NOT any particular URL or page.

Is it good enough to simply put in a URL forwarding on the root domain (pointing to the new domain) to keep my backlinks and SEO juice flowing?

Or should I call all these businesses (some of whom I know personally, all locals) and ask them to change the links on their website to our new domain?

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ladyluck2013 Premium
Hi there,
I'm no expert on SEO but, I think as a courtesy, you should call those businesses and inform them about your domain change. It is probably simpler to just put in a URL that will point to the new domain, since you have had the original domain for a long time.
Hope this helps,
Deidre
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@RICH. Premium
You need to do a 301 redirect so that Google knows the content has been permanently moved.
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skandy85 Premium
Do I do it on the homepage (where almost all links are linking to)?

Then also isolate the few URL's that are linked to and link then to relevant content on my new site?
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@RICH. Premium
Yes. :)
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Triblu Premium
Domain forwarding will not pass on the link juice from the domain you wish to forward from.

What you COULD do is keep the original domain and populated with posts related to your business ... then link those posts TO your new domain.

That would be the better way in my opinion.
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skandy85 Premium
So I could make the homepage of old domain a "hey we have a new website" - with a link to new website.

Keep all the old content on old domain -posts, etc etc but link any relevant content over to new domain?
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Triblu Premium
Well ... that too is not a good idea.
You could make the homepage of the old domain a blog roll: Then create related posts of VALUABLE information about your business ... and in each posts offer a relevant link to your new business website.

That's how you can pass on VALUABLE link juice.

Definitely keep the old posts on the old domain, especially if the have links to them ... and add more relevant content to the old domain adding relevant links to the new domain.
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bryonbrewer Premium
doing a 301 will definitely pass link juice, that's what a 301 is for.
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Triblu Premium
Ahhh ... thank YOU Dom for chiming in!>
Of this I was unaware.
and now I do ... https://moz.com/learn/seo/redirection
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skandy85 Premium
Nice one! Will I need to keep the old domain/hosting up and running or can I close it once the 301 is in place?
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skandy85 Premium
So.... is that a yes? Place the domain forwarding and the old links will forward the traffic.

Will this keep working even after I close the old website down?
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littlemama Premium
I think Rich answered your question.
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DShensky Premium
when you forward from the old domain to the new one---the easiest way to show that is this---if you have a replicating domain from an affiliate program and you buy a domain name for that site--when you point the replicating to the domain name in it doesn't matter which link you give them it all ends up on the same page
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