Changing existing domain - url forwarding?
I run a small family run business and we have recently set a new domain which more accurately represents what we do.
90% of all our backlinks point directly to our root domain - NOT any particular URL or page.
Is it good enough to simply put in a URL forwarding on the root domain (pointing to the new domain) to keep my backlinks and SEO juice flowing?
Or should I call all these businesses (some of whom I know personally, all locals) and ask them to change the links on their website to our new domain?