Can someone explain NoFollow and DoFollow links? How and where do u use them? What is the utility as far as SEO is concerned?

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DaveBuckley Premium Featured Comment
There are two types of links that you need to be familiar with: do-follow and no-follow links.

A "do-follow" link tells search engines that this link is good and that you don't mind if the links helps them rank higher.

A "no-follow" link tells a search engine that the link isn't approved by you or that it is paid and that the link shouldn't help the site rank higher.

In general when you are using affiliate links or paid links you should no-follow the link. This way you aren't helping to manipulate Google and cause these sites to rank higher.

If you sell backlinks and "do-follow" them, you can potentially get penalized.

And if your website contains user generated content, such as message board or blog comments, no-follow the links.

When you are citing a source, even if it is a competitor, you should do-follow the link.
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Dorrie1 Premium Plus
Thank you for the explanation
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DaveBuckley Premium
Hi Dorrie. You're welcome. I did have a great Video by a woman and I can't remember if it was www.SHeo.com but I can't find her again.
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AndyN1 Premium
Hi Dave
Thanks for the very clear explanation. I just have one question on this. You say that when our website contains blog comments, and I think that will be most of us here on WA, any links should be "no-followed". Does this apply even to links that I add in my responses to comments and questions when the links I am inserting are to other posts on my site that give a relevant explanation?
Some months back I completed OEC training level 5 lesson 8 and Kyle recommends adding links to comments and responses and I have been doing that, but usually to other posts on my site.
Thanks again
Best regards
Andy
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Aparna155 Premium
Oh boy! Thanks for the great explanation Dave.

Those of us who are in the MMO niche, are promoting WA, and writing blogs which contain links leading to either our opt-in page, or to the sign-in page of Wealthy Affiliate.
So would these links be nofollow or dofollow and why?

Regards,
Aparna
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DaveBuckley Premium
Hi Andy. I think that Kyle was recommending post-addition of links to comments which I have been doing also.
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AndyN1 Premium
Thanks, Dave. That is what I understood too. It makes sense.
Best regards
Andy
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JeannineC Premium
It is important to note that the links from many affiliate networks (I know I can speak on behalf of Awin and ShareASale) are, by default, nofollow links. Adding additional code to those links, especially in an incorrect spot, could result in breaking the tracking which means you may not earn commission.
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AndyN1 Premium
Thanks for clarifying this Jeannine.
Best regards
Andy
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Aparna155 Premium
Congrats on this being enabled as a Featured Comment.
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AndyN1 Premium
Good question Aparna. Thanks for raising this.
Best regards
Andy
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Aparna155 Premium
:)
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Christorv Premium Plus
Doing my research into all things online marketing, I read that one needs both links for SEO ranking. A no-follow is just that- crawlers will see it as not intending to help you rank. A do-follow is the opposite.

Edit @DaveBuckley, thanks for the much better explanation and examples
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Aparna155 Premium
Yes, thanks Chris
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DaveBuckley Premium
Hi Apama. Have you tried YouTube? I watched an excellent presentation and followed simple steps for HTML input.
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Aparna155 Premium
Not tried YouTube, but I will Dave
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AbieAJ Premium Plus
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Aparna155 Premium
Thanks Abie
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