Comments to a post are indicative of the engagement of the audience, and it is said that they have great SEO benefits. Seems obvious. But if all our posts are added with correct settings in the All-In-One SEO plugin, and if our site is updated with new posts regularly, are comments still needed for Google ranking? Or for rankings in search engines, would regular new post updates suffice?

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subcpo14 Premium
Thanks for the group effort answering this great question. Appreciated. Jay
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mgsaiz Premium
Good question and good answers. Thanks and God bless.

Mike
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JeannineC Premium
Google likes to see comments as an indicator of reader engagement. However their algorithms are sophisticated enough to know if it's always the same few people commenting repeatedly on each post. They want to see true engagement from the public.
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phakacha8 Premium
Good comments are gems to our ranking. The more comments we have the closer we move towards ranking as Google finds that our contents are engaged.
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WHearn Premium
Great question, and thank all of you who have commented. This is VERY important!!
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Alan Hocking Premium
Hi Sukumar

Comments also count as content in the eyes of the big G and will add to the word count of each post thus giving you a boost in rank
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sukumarth Premium
This is interesting. I didn't know comments add to the word count of our posts. Thanks!
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Alan Hocking Premium
Yes absolutely
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verazhelvis Premium
I didn't know. Thanks.:)
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Alan Hocking Premium
Yes that's why sites that get hundreds of comments on their posts nearly always dominate the top spots in the SERPS

Comments also show Google that your site is popular and getting updated regularly.
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verazhelvis Premium
I see... The only way there is to write better than others, I guess.:).
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Alan Hocking Premium
;)
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herinnelson Premium
Google wants to see engagement on your site and will rank it accordingly. Interaction lets them know that the visitors are reviewing content enough to remark about it. Enhancing and adding content using unique keywords will lead to great correspondence with your audience. The two go hand in hand.
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MKearns Premium
Google is certainly going to take anything into account that influences SEO!
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JasonLo Premium
More quality comments is always better than none. You seem to know the answer to your own question.
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sukumarth Premium
No, I do not know. Hence, the question. I wanted to know the "harm" of not having comments on my posts. I think I have got the answers now.
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StunningBell Premium
I love this question. I was seriously asking myself this question too recently, I mean like last night. I'm anxious to see the answer among the comments here.
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sukumarth Premium
Organic comments are the true indicators of the content value, it seems. I knew people bought backlinks but I never knew comments were bought too. In that case, it's great that WA gives them for free. Comment on two, get one free :)
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StunningBell Premium
Do people buy backlinks? How does that work? There is really a lot to learn.
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sukumarth Premium
They do. To cheat the system :) On payments, your links are put on other web pages masquerading as a genuine reference to your website. Strange things happen in the SEO world. I do not know if this method is a breach of the Google guidelines though.
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StunningBell Premium
Wait, if my backlinks have been stolen, does it affect my site as whole?
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sukumarth Premium
I have heard something like Google penalising for trying to cheat the system.
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StunningBell Premium
I mean when stealing my links, does my website gets frozen or disrupted in any way?
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sukumarth Premium
I don't think so. When people "steal" your links, I think you are only benefited.
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StunningBell Premium
Thanks for this assurance
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IvyT Premium
It is indeed a breach. Google hates Blackhat SEO!
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IvyT Premium
Good organic traffic that results in relevant comments, tells the search engines you’re offering interesting, quality content. Like Jerry said, this positively influences your rank.

I mentioned ‘relevant comments’ because some site owners are in such a hurry to build their sites they make the poor decision to buy comments from spam mills or bot owners.

You’ve probably seen those kinds of comments. Google can detect that they’re not organically derived and will penalise your ranking for it.

On the other hand, if you can get a good conversation going in your comments, that may be rich with keywords, your SEO will definitely be improved for it over time.
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sukumarth Premium
Thanks, Ivy! I'm not in favour of buying or "manufacturing" comments myself :) So, regular new valuable post updates, correct SEO settings, good keywords matter more. Right?
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IvyT Premium
Absolutely. Go out and make the world better for your words. Add value to people’s online experience.

The last thing we need is a landfill of ideas online to compare with the rotting landfill society’s made elsewhere!
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sukumarth Premium
You know, I sometimes wonder if the online business world (the blogging for business kind) is too crowded and if it will take a monumental task to really make the cut there. Like in the online business timeline, where am I? Am I late or if there's still space in the internet world where I can chip in? Or is it all saturated now? Questions, you know, we as newcomers have to confront with time and again.
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StunningBell Premium
I love this reply
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IvyT Premium
Hmmm. Each kind of trend has its zenith, before which is the best time to invest. That’s true.

So if you are interested in catching the next wave, have you looked at the predictions of any well-known futurologists?
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sukumarth Premium
Nope. The Tofflerian kind? All I'm hearing is the Bitcoin buzz :)
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IvyT Premium
No, I wasn’t thinking of Alvin’s acceleration. More along the lines of Gartner’s hype cycle, and how people may see various trends described in that way.
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JasonLo Premium
There will always be new opportunities of topics to talk about. Drones, 3D printers, virtual reality, cryptocurrency has made a lot of money for savvy internet marketers and many new niches and opportunities will arise...
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sukumarth Premium
I haven't seen things from that perspective. The mega-trends are interesting and I do not know if I would see them to fruition in my time :) But I think blogging will survive the day. There'll be more interesting niches, in fact.
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IvyT Premium
Maybe don’t think about the hype cycle for just really long term trends... use it to understand the saturation and opportunity of a currently evolving market, perhaps? Where along the cycle do you see the B2B blog service, for instance?
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JerryHuang Premium
Comments are not necessary for SEO. But it definitely have positive impact on ranking.
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sukumarth Premium
Thanks, Jerry! Means regular new post updates would help boost the ranking without comments even? Is that it?
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JerryHuang Premium
Comment is just one of the factors. There are more important SEO indicators within a post. If you get your on-page SEO right, your ranking will definitely improve.

Check out this post of mine:
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sukumarth Premium
Thanks! Let me check your post there.
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StunningBell Premium
I doubt this somehow. Well like Ivy was saying, if the comments are generated organically, then its great news.

Recently I noticed that when I received comments from the WA community, IT SIGNIFICANTLY INCREASED MY BOUNCE RATE. Which is not so good in the eyes of SEO.

WA members are in a mad rush to just leave a comment and proceed to the next website. They don't spend the time to read. And the consequence on my website, INCREASED BOUNCE RATE. Not very pleasing.

I just told myself I will not ask for comments again. I would rather generate them organically.
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IvyT Premium
That’s a shame to hear. We incentivise leaving comments with a credit system, but that same system as you’ve pointed out, means we drop comments and run - unlike a genuine audience! Good things to keep in mind. Great share, thank you.
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StunningBell Premium
Indeed.

I was monitoring my bounce rate very closely. It was up at about 60%. I knew my site was new so it didn't ring a bell in my head. But then I had WA visitors leaving comments. So I was happy with the traffic.

And then I had 1 organic visitor, who spent about 16 mins reading my post. My bounce rate dropped to an amazing 38%, but indicated that I had low traffic. I was happy and fine. I didn't bother about traffic. That was great news.

Then I wrote a new post and requested comments from WA.The traffic to my site was increasing, but the BOUNCE RATE started increasing as well, and steadily.

Now my current bouncerate is at about 48% and becoming red one more time
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IvyT Premium
This is SUCH a valuable observation!
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JerryHuang Premium
We don't know whether Google puts more emphasis on bounce rate or engagement.

But from my experience in WA, my bounce rate don't really increase when I request comments here. I request comments every time when I publish a new post. I request comments directly in the comments thread, not from Site Comments. Maybe you can try just requesting in the comments thread.

Also, since you said your traffic is still low, it's too early to conclude anything. The increase in bounce rate may also due to the content itself.

But for me, I don't really care much about bounce rate as long as I'm providing quality content and I have more engagements.
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StunningBell Premium
Yes, I always request comments from the give and take comments thread.

Maybe my website is still very young to conclude anything
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