Learning a new way
What is Superman’s specialty?
It’s helping people, even saving them
Something interesting I’ve learned today.
“Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes–NOT information about drills!”–Perry Marshall
The drill just solves the problem and “helps” people
Kyle teaches us at Wealthy Affiliates that we should focus on “helping “ people, not making money. He says this over and over. I think after almost five years, I’m finally getting it
I’m reading “Magnetic sponsoring” and loving it. Learning how to become an alpha marketer.
Anyone else read this?
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12
Not read it, but will see if I can get a copy here in the UK.
Thank you for the recommendation.
Best wishes
Gaz
I love that "nobody who bought a drill actually wanted a drill, they wanted a hole". That is so true. I've never thought of it like that.
Thanks Shirley.
Hi Shirley.
Definitely an interesting approach. I have not read that book by Mike Dillard. Does it speak of helping people as well/ or becoming a leader or both?
Vincent
Long time ago. I would love to re-read it. Didn’t know they still have a copy circulating, is that the one from Mike Dillard?
I love the bit about wanting the hole not the drill, I must admit I have never looked at it from that angle before, but it is so true.
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Thanks for sharing!