Sick Of Webinars That Do Not Deliver

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This will be my Monday rant and some well-meant advice. So please read on if you feel up to it. It is all connected to your business and learning how to get where you want

You have probably noted all the offers about webinars and YouTube videos that will show the secret to.... and solution to.... and more. The copy promises that attending this webinar or course, it will solve all your pain points, and suddenly your daily activities as an affiliate marketer will generate tons of leads and revenue... sounds familiar?

Why Don´t The Marketers Deliver on Their Promise?


I will make this short and to the point. Why must "everyone" try to sell you for almost the whole of their webinar´s running time?

This really ticks me off, big time! You see a great Headline that captures your attention, with some great promises in the following copy of the "ad/funnel.

You start to think, Yeah, hmmm this looks like it could be of benefit and value to me, and I go ahead and register for the webinar.

And what happens... during about 20 minutes, max 30 minutes, there is some good value, and things seem golden that you will get the value you were promised before you signed up.

And then it starts; 30 minutes to 45 minutes of SELLING and nothing else! And you stay of course for a bit, and then you leave for a cup of coffee while the webinar is still running. You come back, and it still SELLING, and repeating the same thing again, and again, and again.

I can understand if it is inexperienced marketers that do this. But when it is, people that are well-known and has been in the business a long time that does this, they must have lost their integrity, ethics and moral. And the only thing that matters to them is short term gains, monetary wise, not having a mission to give and help others to reach their

Bad Business Ethics, Moral and Killer Of Their Own Business


I find it very strange that someone wants to sit down and in fact waste other people´s time even if the product or service they have is good. This method is showing disrespect for your target audience and viewers, BIG time.

I still have my integrity and moral left and intend to keep it that way. Giving without excepting anything in return, will attract followers that will be loyal, from your target audience group.

Wealthy Affiliate Teaches The Right Attitude


I am so happy to have discovered Wealthy Affiliate. They teach the right attitude and respect for your target audience, in every class and webinar they make. If we want to listen carefully to what they teach, it will be an automatic habit to provide consistent value in your content.

Be patient and follow the formula. Do not let yourself be blinded by the shiny objects along the way and do all the lessons in OEC and The Bootcamp. Do not believe that you will have learned it all doing the training just once. Start over again when you have finished, to fill in the blanks form the first time you did the training.

Final Words and A Silent Prayer to All the Marketers Out There, New or Experienced


Please be authentic and genuine and think about what your target audience is looking for. You are here to serve them, not yourself. You can ask yourself if you would sit through a webinar from 30 minutes to 2 hours, and you get nothing else out it than "sweaty ears" and a waste of time, that instead could have been used to write blog posts for your own website.

That was my Monday rant, which in my opinion is spot on.

Please comment and share if you find this of value!

Roy

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Recent Comments

58

Yeah I hate having to sit through 2 hours or even 30 mins just to listen to someone saying that "it really works!" So no time will be wasted. Then deciding after watching the webinar video thinking, "is this product or personal ATM really worth paying for?"

I don't know.....

I will be searching for those real reviews from people that have tried it before purchasing.

Best,
Myra

You are right, Myra. You have to start wondering if the webinar holder has tried the product they try to sell at.

Roy

Oh yes,I agree so much! I see many sellers/ads on FB doing this. Like for a niche like weight loss as well. They go on and on, sales talk, and I'm like: get to the point, will you! This is not how you sell your book or product to me , just say what you have to say and thén I will decide if I will jump into it. It is so annoying, I totally agree! WA doesn't do this. Great post!

And the worst part are those with up sells at the end lol - i have been to so many of those may be thats why I have avoided all of them like the plague recently. Luckily we know the deal- so in time hopefully more people will be well informed and those of us- the cream of the crop - will rise up!!!

Well written and spot-on, Chris. It is important to get to know this side of marketing as well. It drives us to "the light side of the Force". 😃

Roy

Roy, I agree with you 1000%.

BUT . . . . . .!!!
They are doing us a BIG favour.
Once we remain authentic and solution-oriented, we will get and retain the visitors.

That "over promise and under deliver" market is getting very saturated.
I guarantee that once we stick to our WA training and build out our business as we are taught, we WILL succeed.

A great post to remind us of our role.

Thank you!!

Cassi

Hi Cassi, If they are doing us a favour, aren't they ruining the reputation of ALL Affiliate Marketers?

Gugu, it is a good question, but I don´t believe it will be that way. The genuine players on the field of this game will be the ones who are left standing.

We need to prove them wrong and advertise ourselves and follow up on our promises truthfully and consistently.

Taking myself as an example, If someone underdelivers on their promise or provides false claims and information, I do not do business or interact with them anymore.

Once burned, twice shy, I think that goes for most people.

Roy

VERY well summarised, Roy.

I like this:
"The genuine players on the field of this game will be the ones who are left standing."

That is SO very true!!!

Cassi

Gugu, a good question.

Affiliate Marketers are like any other profession.
There are good lawyers and doctors and bad ones.
You choose the one you want to be and let the results speak for themselves.

Cassi

Thank you, Cassi :-)

Roy

You are welcome, Roy.

Thank you for the kind response from the both of you. It's a privilege to speak to experienced affiliate marketers in the field. When I grow up I want to be like you haha.

That is very kind of you to recognise us that way, Gugu.
Thank you.

It is also possible for you as well.
Keep following the training and keep implementing.

Results will follow.

Cassi

I am honoured by your kind comment, Gugu. Just as Cassi says, following the training and implement it in your business and the results will follow.

Roy

I totally agree. I've signed up for webinars that did just what you're talking about. I also don't like it when they give more information about themselves than is needed. It's especially bad when they show slides of all their rave reviews. They then do the training which is often helpful, but then they jump to the "sell". What I often do is sign up if they offer a replay. That usually works; however, sometimes there no scroll bar at the bottom so you can't skip forward.

There's a lesson to learn here and based on the comments we here at WA get it.

Hi, Elaine. Just recently I attended a webinar about print-on-demand selling coffee mugs. The guy who did the webinar was dead honest at the beginning of the webinar and said it plain and simple:

" If you think this is going to be a sales pitch, you are completely right, It will be. So if you are hereby warned and should leave the webinar now"

Plain and simple and dead-honest.

Roy

Oh yes, you can't skip forward and that is such a huge waste of time mostly!

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