Reviving A Dead Email List - Results
Last Update: Dec 1, 2022
I asked a question some weeks ago about how to revive a dead email list, and got good suggestions on how to revive my dead email list. You can read it here:
One of the advice was from ParthaB, and I followed his suggestion.
The results are in!
The Email List - Starting Point
I cleaned out my list from almost 800 subscribers down to 149. It needed cleaning after the second last attempt I did.
I tried to get some engagement going with the list. No matter what I did 650 people out of 800 didn´t bother to open my emails.That was about 1 1/2 year ago.
In January this year I paused all my marketing activity all together, taking a much needed break.
As a consequence, the remaining 149 subscribers didn´t´t got any emails from me for about 11 months.
1 week ago, on the 24th November I sent the first re-engagement email with an apology for not being present, explained shortly why and asket them to read my blog article bout my doings the last 11 months (what did I learn...?).
After that I sent one BF email on the 26th Novemeber and one Cyber Monday Email on the 28th November.
I got an opening rate of 16% with 3 clicks on each of the two first emails sent to the list.
And what about un-subscribers? There were None!
Analysis Of The Result and A Few Considerations
Considering that the list is built up of cold leads from Solo Ads and Cold Leads from a rotator on another platform I am a member of , the results are not surprising.
The quality of the leads were not especially good, but it gained in quality a little bit before I stopped being active.
But I take the no un-subscriber fact as a positive thing. But an open rate of only 16% is not good enough at all.
Considering that the list has been dead since 11 months, I am surprised that no one unsubscribed and a little bit surprised that no one has replied and asked me who I am and how did they end up on my list.
That has happened a few times in the past.
The Next Steps With My Email List
With a dead email like I have had, I am ok with the result. Now I have something to work from and will remove all subscribers that haven´t opened the next broadcast I send.
I will tweak the next message a bit and try to get an engagement going. The message will be connected to one of my blog posts on my website. I have two new blog drafts that can be published during the next three days.
After all it is the blog posts that are important as a blogger and that is where my focus are, producing new articles and posts to my website.
Bottom line, Keep your Email list active and do a frequent clean up!
Do you have an Email list? What do you do to keep it healthy and vibrant?
Let me know int he comments!
- Hurry Slowly, Never Stop Learning and Blog Your Business - 🤓
See more comments