Reviving A Dead Email List - Results
I asked a question some weeks ago about how to revive a dead email list, and got good suggestions on how to revive my dead email list. You can read it here:
https://my.wealthyaffiliate.co...
One of the advice was from ParthaB, and I followed his suggestion.
The results are in!
The Email List - Starting Point
I cleaned out my list from almost 800 subscribers down to 149. It needed cleaning after the second last attempt I did.
I tried to get some engagement going with the list. No matter what I did 650 people out of 800 didn´t bother to open my emails.That was about 1 1/2 year ago.
In January this year I paused all my marketing activity all together, taking a much needed break.
As a consequence, the remaining 149 subscribers didn´t´t got any emails from me for about 11 months.
1 week ago, on the 24th November I sent the first re-engagement email with an apology for not being present, explained shortly why and asket them to read my blog article bout my doings the last 11 months (what did I learn...?).
After that I sent one BF email on the 26th Novemeber and one Cyber Monday Email on the 28th November.
I got an opening rate of 16% with 3 clicks on each of the two first emails sent to the list.
And what about un-subscribers? There were None!
Analysis Of The Result and A Few Considerations
Considering that the list is built up of cold leads from Solo Ads and Cold Leads from a rotator on another platform I am a member of , the results are not surprising.
The quality of the leads were not especially good, but it gained in quality a little bit before I stopped being active.
But I take the no un-subscriber fact as a positive thing. But an open rate of only 16% is not good enough at all.
Considering that the list has been dead since 11 months, I am surprised that no one unsubscribed and a little bit surprised that no one has replied and asked me who I am and how did they end up on my list.
That has happened a few times in the past.
The Next Steps With My Email List
With a dead email like I have had, I am ok with the result. Now I have something to work from and will remove all subscribers that haven´t opened the next broadcast I send.
I will tweak the next message a bit and try to get an engagement going. The message will be connected to one of my blog posts on my website. I have two new blog drafts that can be published during the next three days.
After all it is the blog posts that are important as a blogger and that is where my focus are, producing new articles and posts to my website.
Bottom line, Keep your Email list active and do a frequent clean up!
Do you have an Email list? What do you do to keep it healthy and vibrant?
Let me know int he comments!
Roy
- Hurry Slowly, Never Stop Learning and Blog Your Business - 🤓
Recent Comments
14
That’s very interesting to read of your results after such a long time. I haven’t started a list yet, but hope to get started soon. In time, I’m sure you’ll get your list to where you want it. Keep up the great efforts.
Susan
Thank you Susan. My focus will be towards warm leads from social media, forums, and my blog of course.
One good source is from a closed Facebook Group.
Have a great weekend!
Roy
Wow, Roy--not that bad at all. I do not have an email list, but am working towards one for my book promotion site. Some good info here.
Thanks, and the best success to you getting yours back up and in full swing!
Jeff
Thank you for the feedback. The quality of the list matters. It will keep customers coming back again, time after time.
But I know that some marketers believe in "brute force" to get as many leads as possible in as short a time as possible.
Roy
I think that I will try to concentrate on the quality, Roy! Thanks, my friend! I might PM you if I have some questions!
Jeff
Thanks, Simone. There is nothing else to do than meet up for your business every day no matter how small tasks you manage to do.
Roy
I use SendFox because it is great for email dummies like me. After the autoresponder sequence, it has a nice weekly newsletter feature, which has helped keep the majority of my subscribers actively opening and reading my emails. As long as I am publishing new content to my blog, it will send an update every week.
Hi Nathan,
That is a good tip on a good feature. Blog2Social has the same feature as well as do Aweber which will alert the subscribers of new content on my blog
It is also a good example of being efficient to remind people about new content.
The problem with the list is how the subscribers signed up for it. It is only cold leads that have thousands of different reasons to sign up for the list.
I started to build it like that without knowing much about Email marketing. Not a good way to do it and lesson learned.
I think the majority that signed up to it didn´t know what they signed up for.
Roy
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Interesting. But considering the mix in your email list 16% is not bad but still doesn’t hit the average of 21.33%. I’m still building my list, and am trying to get warm leads via my industry Facebook groups I belong to.
Have you looked at mail chimp.
https://mailchimp.com/en-au/features/email/?gclid=EAIaIQobChMIgKq6xZra-wIVMcFMAh2zKw-2EAAYASAAEgIBL_D_BwE&gclsrc=aw.ds
Thanks for sharing
Stephen
I agree with you, Stepehen. It isn´t that bad, considering the mix. Going the Facebook group path is a great way to do it. You have much more control over who you Invite to your list.
I started out with Aweber, and I am still using it, satisfied so far.
I haven´t used MailChimp yet, but have read a bit about it.
I will try it out sometime further down the line.
I have tried Aweber, GetResponse, Converkit, FloDesk and MailerLite (which I am learning how to use at the moment.)
Of all the above-mentioned products I liked FloDesk best. A little bit different approach to an Autoresponder than what you usually see, but it is a very good product.
Roy
Must look at FloDesk.
Thanks
Stephen