Pinterest Nugget of The Day
Pinterest can be a real golden nugget if used "correctly". Despite the fact that you can quite easily get suspended if you are new to the platform, it is a platform which is very beneficial for your business. Last year I went from 0 to almost 24K impressions in a matter of two to three weeks on one of my accounts.
The status now is 843....Why? Because I veered off track. I back on track now and will be persistent on the platform and will share some info each week about Pinterest
The source material I am using is info from Tailwind´s blog and from Pinterest's own blog.
The Month of January
Pinterest Statistics is an important activity for each month to see which pins are producing most traffic. Start by making an excel file or similar and write down the number for the following factors at the end of each month. Remember to note down what the numbers are on January 1st for you to have something to measure from:
- Pageviews (impressions)
- Pinterest pageview numbers from Google Analytics
- Your total amount of followers
- Save rates
- Your total monthly saves
- Fetch the numbers from:
- Analytics>overview>performance over time>Saves. See below the graph, there you will find the total saves for the month
Keeping Yourself Update on Trends and Your Stats
Take a look at what is trending on Pinterest in relation to your niche. Check your Boards on how they are doing. If they no longer have much relation to your business, remove them, or rename/adjust them accordingly.
What about the trends? Do they show a need to put up a new board according to the curent trends? If you have Tailwind, you can use their insight feature to determine how your Boards are doing.
Are Your Pins Healthy?
Have you remembered to put everything you "need" on your pin? What about your brand? It is wise to put your logo and/or your name on every pin. In the middle or at the top is recommended.
The practice will build awareness of your presence on the Internet.
Have a great "pinning" day!