Is Your Social Media Campaign Really Effective?
Is Your Social Media Campaign Really Effective?
I was just wondering how effective Wealthy Affiliate members really find their social media efforts?
Several years ago, I joined a Twitter expert who offered one-to-one coaching, regarding Twitter training, it wasn’t expensive. I believe the coaching offered me three months to ask as many questions as I wanted regarding Twitter via email or telephone. And two face-to-face meet ups. I learnt a lot in those three months.
This acquaintance was a Twitter expert who became highly successful through his knowledge on Twitter. I know that he was busy doing live speaking events and on radio and more!
I’m still in touch with him, however, it does seem like social media has changed dramatically. Here are a few quotes that have been on his Twitter profile, I have amended them slightly due to a few inappropriate words! I do agree with these quotes.
A Few Quotes
"Social media for many businesses has made you lazy & stopped you doing what you needed to be doing."
"Likes, comments, retweets, connection or follower numbers, won’t pay your bills. Getting on the phone might."
“Most social media experts, gurus & ninjas tweet circa 100-200 tweets per day x 7 days a week of evergreen out of date stuff, quotes, memes & anything they can get their hands on. Who has the time for all of this? Your job is to be awesome at your job. Nothing else”
“For most of you in business. Social media is not the answer. For most of you it will simply be a costly distraction.”
“Instead of going to another social media conference where they’ll tell you the same thing you would have heard 5yrs ago. Use that money to hire an SEO expert to SEO and make the best out of your site.”
“Some of the info & advice given at many of the social media conferences is so basic it’s beyond belief. You know. Get good internet, add a header, write a bio, add a web url link etc. Folks. You’re wasting your time & money.”
Once again, I agree that quality content is king, let's keep writing!
Thoughts appreciated.
Thanks for reading.
Roy
Recent Comments
63
If you waste time on social media it isn't any good. If you put out posts about blogs etc and it gets you more readers then its a good tool.
I would say he is an idiot if he is dismissing it now.
All social media platforms hold a wealth of prospective customers. They will only come to read what you have written if they are interested in that topic.
The more followers you have, the bigger the pool. Every time someone retweets a tweet of yours, the ripples spread outwards and keep going with Retweets from all those different pools of followers.
You need to get seen. No good having a message that no one reads.
YES! We do need content, good SEO etc (plugins can help there)
but we also need traffic while we are doing that.
This is true Linda.....but similar to getting website traffic, it is quite hard to get FB friends too. So far I have two followers on Twitter and on on Pinterest and my Pinterest account was started long ago!
Go to Twitter every day and retweet other people’s tweets you find interesting. You have to keep doing it though and then they will start following you, then you follow back.
People will retweet your tweets in return.
Hello Linda,
Thank you for taking the time to comment, it's appreciated.
I hear what you're saying, however, things have changed regarding social media. Facebook used to be a good way of promoting your business, however, they now want you to use paid advertising, which I fully understand!
With my off-line business, most of the traffic comes from Google, very little traffic is sent from Twitter and Facebook.
Having said this, everyone's situation is different I believe that different platforms work for different niches and situations.
Wishing you all the best Linda.
Roy
I have no idea how any of the social media works for offline, though most people, me included, check their online presence. Old posts or complaints online will make me avoid a company offline.
Unfortunately mind is non-existent. I normally don't care too much for social media, but realize that it is a necessary component to succeed here! Thanks for the informative post!
Jeff
Thank you for commenting Jeffrey, I would definitely focus more on content than social media!
Wishing you all the best.
Roy
I think for social media you need to go all in and spend hours every day tweeting, sharing, commenting and so on.
Personally I’d rather slam my fingers in a door...
You made me have a great laugh! :) I opened some social media accounts just for WA but I cant remember to post to them.
Always nice to have a laugh while browsing this great site 😀.
My social media accounts get minimal attention too...
The other day, my wife asked me to pass her lipstick but I accidentally passed her a glue stick. She still isn't talking to me
Hello Dave,
I know where you're coming from, in the early days of social media I used to refer to social media as unsocial media. Two many people talking about themselves and nothing else! In some ways, it seems a bit like that to this day!
Thank you for commenting and have a great Sunday.
Roy
It's so true. I have my FB fanpage running since 2015 and the rules have changed so dramatically that only a few people have my posts displayed. I think only live videos are displayed more but anyway, Facebook wants only paid advertising, if you're not paying they can't be bothered.
I think the golden times of FB and instagram are gone, now you have to pay for ads and it's still not sure if it brings you anything cause there are so many ads out there.
The basics we are taught here are the key to success, in my opinion.
Facebook gave me $15 ad credit and I an running an ad for 10 days. So far $9.84 spent, 1015 people reached, 147 post engagements and 0 clicks. I believe it is a complete waste of time
Hello Lenka,
I hear you, big time, very wise words indeed. Social media has changed dramatically over the last few years, I think it's time to take control and focus on our own content.
I agree with your last sentence, very much so.
Have a great Sunday.
Roy
That's interesting Claudia. I do believe that there is quite a learning curve to using Facebook ads and Google ads. I have had more success with Google ads for your interest.
Roy
You're right Claudia, waste of time. FB offers me credits all time but I can't be bothered. If someone wants to be really successful on social media, they need to be a bit controversial I think or to be excellent marketers to catch attention and sell. I don't think we are that kind of people.
I think if we stick to the basics, we have a good chance to succeed.
I do believe you are right. I put my posts on there and get a few comments, but no sales yet. I do it mainly to help increase my exposure. The more folks know I'm on here, the better. That's about all I am getting from social media.
Thank you for commenting Fran, I hear you! I think there are many people spending huge amounts of time on social media for no gain!
Have a great day.
Roy
I find myself having to put out the effort to use social media. I keep forgetting to add my posts to them. I have a facebook page for my website but it does not do well because I do not have enough followers in any case. So i agree with you, content is the way to go.
Thank you for commenting Claudia, I normally just share my posts on social media and leave it at that. I do believe that this helps, provided we don't get sidetracked!
In the past, I've put a lot of effort into communicating with people on Facebook business pages, which is time-consuming, it doesn't seem to work anymore.
It looks like we will both be sticking with content which I believe is the right way to go.
Enjoy your Sunday.
Roy
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Interesting.
I've never really delved into it because of exactly what he says above - in a nutshell it seems time consuming and there doesn't seem to be any way to determine if sales are coming in as a result.
I see WAer's say there IG, or Twitter followers have grown to X00000 people. My question is "Cool - what does that translate to in sales against time?"
I love IG for the recipes but have never bought one or a book related to recipes.
Thanks for posting
Pinterest has some great Keto recipes. lol And some cool pictures of castles. Never made me a penny though.
Haha - so you know then.
Not a big Keto fan but cold be interested in the castles.
Hello Lawrence,
Thank you for taking the time to comment, it's appreciated.
I hear you Lawrence, big-time!
I heard a story from a successful Internet marketer who had 650,000 followers on his Facebook page. After checking his analytics he discovered that Facebook was hardly sending any traffic to this website! He was actually spending 25% of his working time on Facebook! That 25% of the time is now going into creating content on this website!
Now three or four years ago this would have probably been different, however, times change.
Wishing you all the best Lawrence.
Roy
Facebook is a limousine left-wing joke. They will be nothing soon.