Ethics In Affiliate Marketing, Do We Really Respect People's Time?

Last Update: January 31, 2021

OK, I would like us to discuss something that has been on my mind lately, is there ethics in affiliate marketing? Like do we really care about the people we are selling to or is it just about making a sale? Do we respect their time? Do we think of them as people and not as prospects?

Ethics in affiliate marketing is something that has occupied my mind lately. I have been struggling a lot lately, mainly because of the things I see on TikTok. To be honest with you, some affiliate marketers there (on TikTok) make me so sad and troubled.

Ethics In Affiliate Marketing TikTok Has Become So Misleading

We all know very well that one cannot make $200 per day watching videos online, if it were possible, many of us will be sitting with our popcorn watching videos online day and night. Also, there are no apps that you can download on your phone and watch the dollars roll in on autopilot.

I have read a post by Roope Kiuttu where he puts things into perspective when it comes to watching videos online, filing surveys, and other online tasks, that are supposed to make you a millionaire in a short space of time. As you can see from Roope's post, it's really not true what is claimed by those gurus.

Ethics In Affiliate Marketing, Let's Do What We Are Taught Here At Wealthy Affiliate

Thank God here at Wealthy Affiliate We are taught how to do Affiliate marketing the right way. As long as we follow the style we are taught here then we can do affiliate marketing ethically.

The make money online niche is being tarnished by a few people who choose to spread misinformation. I have visited some of the websites recommended by these gurus on TikTok, and I have actually signed up for a few of them because I want to write reviews.

The information on Tiktok videos is so misreading, like make $1500 to sleep or make $500 in an hour doing simple tasks online.

Usually, when you click to the comment section of those videos, you find people complaining about the misleading information, that makes me wonder what makes you think those people will click the link on your bio, after you just lied to them?

Because usually the replies on the comments always are, click the link on my bio to learn how I make money online.

Don't Get Me Wrong, I Understand That Click Bait Is A Thing Especially On TikTok But

The thing is, once you mislead your followers/your readers, the trust factor is gone, I think its better to just tell the truth, sure, you can suggest they try those methods but you and I know that they will not make a dime on those sites and apps, so why not just tell the truth?

Another thing I have noticed is that going to a home page of a website and just reciting what is on the home page is not correct, many times I have been surprised when I join a website to find that I have to pay to join, yet on the home page it states its free to join.

So please be careful when writing reviews, do more research, and don't just trust what you read on the home page.

When I Started Researching How To Make Money Online, I Knew Nothing And That Is Why I Was Misled Many Times.

As I have mentioned in many posts, I wasted so much time trying to learn how to make money online. I mean if I had found Wealthy affiliate back in 2012, I would have been so far by now, but I kept landing on articles that led me to survey sites, training programs that didn't really teach much, online courses that didn't get me anywhere.

And that is why I get so upset when I see people who know very well, they are not leading their followers to places where they can actually make money online.

Some of these people are desperate and maybe they will not sign up for an affiliate training program, but at least they could be led to places where they can either find online jobs or sites where they can post gigs and make some money.

What If They Still Want To Sign Up For Online Tasks?

Then just give them comprehensive information, so they know what they are signing up for. Sure, there are some people even if you label a website a scam, they will still want to sign up. that's on them, as long as we have given them all the information.


I really would like to hear your views on this topic. For me, I try as much as I can to give people correct information without exaggerating anything. But please share with me how you do things, am I wrong in thinking that affiliate marketing should not be just about selling but also about helping people and educating people?

Please share your thoughts below.

Thank you for your time.


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YvonneBray Premium
Hi Rose, I agree with you about providing false information. Since I started in Bootcamp and doing online research, I noticed some terrible reviews that I believe to be untrue.

Ethics is essential in any business, and providing the correct information is essential. I'm not particularly eager to read misleading information, and I was often led to survey sites as a work from home business.

I agree with you, Rose, helping others gives satisfaction that you are providing the right information.
Roseblogger Premium
You are so right. Its unfortunate that some people choose to give false information.
I think it’s better to just give the correct information that way your reputation will remain intact.
I just saw another one of those videos that say you can make $5.000 by uploading just one image on a website. 5k🤦🏽‍♀️😢
YvonneBray Premium
Seriously! Wow! Now if that was true we would be all earning this type of money and retiring.
JeannineC Premium
Yup, it's an issue.

That's why I get so frustrated over the people who, for example, only chase the high commission payouts and falsely believe they have the ability to write about things they know nothing about to chase those payouts. But there are so many folks out there who can be easily fooled and goaded into spending their hard-earned money to pursue their dreams of making money online. Taking advantage of those people just to get the commission is to me ethically wrong. I'll call it out every time. It may not help, but at least I know I tried.

It's one of the reasons I work at Awin. Our basic tenants include ethic and transparency. We won't take a sneaky merchant and we won't take a publisher who does something unethical either.

The money just isn't worth it if you lose your soul in the process.
JeffreyBrown Premium
Rose--you are absolutely correct! we should always, first and foremost be about helping people ! When we do that, the money WILL follow!

Roseblogger Premium
Yes, Jeff, that's my goal, to help people and educate them about online business the best I can, and to be honest with you it would give me so much pleasure to see people succeed as a result of my articles, that would be a priceless reward to me.
JeffreyBrown Premium
I'm sure that many people will, Rose!

DCarpenter1 Premium
Thank you Rose,

Ethics is Number 1 in anything in one's life.

It is absolutely paramount in any business & online is no exception.

Roseblogger Premium
Thank you, Denis, I absolutely agree with you, ethics is number one in life and also in online business.
JohnJStanley Premium Plus
I agree with you 100% - "in thinking that affiliate marketing should not be just about selling but also about helping people and educating people"

So it should be about helping and education people first. Kyle and the WA training does teach this.

I too have felt that ethics is lacking in affiliate marketing. It comes down to personal choices and ethics and too many choose to make money & sell at all costs.

Another glaring lack of ethics is the products/courses promoted on W+. JVZoo, Clickbank etc. 90% of these are utter garbage and the promoters/creators of these know this - yet they sell them and then sell similar products the next month hoping to catch more gullible people. So at that end of the affiliate marketing industry are utter thiefs - no ethics at all.

In doing reviews, I will be calling more of them out. So we can also make he internet safer. 1 review at a time.

To ethics and integrity, John
PS. I would prefer that Wealthy Affiliate had a module/training on ethics in affiliate marketing to make this ever more highlighted.
Roseblogger Premium
You are so right, some of the products being promoted are absolutely low quality.

And then comes in the affiliate marketers who give the get rich quick stuff, then when people complain about wasted time and effort, they tell them to click the link on my bio to learn how I make money online.

Like why not just save them the trouble?
It's becoming very difficult because when I say I am an affiliate marketer, I have been called a scammer, someone said recently to me ''all of you make money online people are a bunch of scammers''.
That made me so sad, but I understand where the person was coming from
Having seen what the so-called gurus are doing online.