Some Notes from Jay's Webinars on Email Lists
I did have a large email list once, but that was years ago and on my dog site. Now I want to develop one for my author site, which is about my memoirs, how to write memoirs, and my trilogy of cozy mysteries. That's a range of topics -- especially since the different books of my range over world travel, taking LSD as a research subject, falling in love with a hippie, raising llamas, and getting older. Oh well, here I go
So yesterday I decided to delve into Jay Neill's trainings in webinar format, that is, the ones related to email lists amd marketing specifically. The first one I watched goes back to January 2017 but the data seems useful, and I watched some more recent ones before I actually create the list. Here I will include the urls and my key takeaways.
He starts with some good stats on why email lists are effective. Convinced me, but he was preaching to the choir.
To capture leads without annoying your readers, have a pause before using a popup so they can read the page first. Your settings for popups should exclude people reading on mobile devices. (Want to know why on anything in my notes? Watch his videos. These notes are skimpy.)
Three ways to build your email list:
- Give them easy access to your content, which includes sending out emails automatically after you do a blog post. I already do this on another of my sites and it works.
- Social media funneling
He uses Aweber and Sumome.
This is the first of a series about list building from March 2018. It has a lot that isn't in that first one listed above. and vice versa. Build your brand and get some traffic coming before you do the list. To understand your audience, look at Google Search Console and Google Analytics. (Jay has done trainings on them, very good ones.)
Someone comes to your website -- this isn't about how they get there. Ater they read a blog post, they see an opt-in offer where you will give them something (an informative PDF, for example) in exchange for them signing up. They do, and in a double opt-in the get sent to a thank you page where they click on it. Then you send them a series of emails, one on day 2, the next on day 5, another later, etc, with the frequency depending on the situation. You are developing trust and a relationship.
Broadcast vs drip campaigns: Drips have automatic pre-written emails. Both are good.
About blog broadcasting. It will be slightly different depending on what company you are using for your email marketing. It is the process of notifying your list every time you write a new blog post.
Some donts: don't oversell, dont use words subscribe or newsletter. Also, no need for the person's name, all you need is their email.
You can place the form in a variety of places. His favorite is at the CTA (call to action, for example at end of an article).
Use a passive voice, not coming on strong at the people.
Creat a person in your mind (male or female, age, married or what, etc) and write to that one person.
Adding a nice photo of yourself to the emails adds the opening rate and gives them more of a sense of who you are.