Life has a lot of paradoxes and things that seem counter-intuitive and surprising.

One of those things is that the ONLY way to succeed is to FAIL.

Failures make you successful

Think about anything you've achieved in life.

• A career accomplishment
• A skill that you learned
• Achievement in your hobbies

I bet that on your way to any of those achievements, you've failed dozens of times.

For example, when you learn to speak a new language, you fail over and over and over again.

Once you're fluent in a language (and you've failed thousands of times) people come to you and tell you that you're naturally talented or you have a good left brain or something like that, right? :D

If you have ever worked in a job or built your own business, you've made hundreds of mistakes. When you look back on the time you started, you know a million things that you could have made better to succeed faster, right?

If you've played any sport or competed in a hobby, you've probably lost hundreds, if not thousands of games.

See the pattern there?

Anything significant you'll ever accomplish, requires thousands of failures.

If you've never failed at the thing you're working on, you're most likely just starting out.

What if you would never fail?

How would that look like?

Let's think about such a person.

A person who never fails = ULTIMATE FAILURE

If you don't want to fail, you can't start a business because everyone who starts a business will make tons of mistakes.

If you don't want to fail, you can't learn a new language because you're gonna fail all the time.

If you don't want to fail, you can't play any sports because there will come a time when you lose.

In a nutshell, if you don't want to fail you can't do anything.

Or maybe you can...

Just stay at home.

Let someone bring you the food.

Don't go outside because you may get hit by a car.

Never talk to anyone, so you don't make any mistakes.

Don't go to the gym, nor do any other sort of exercise because you may injure yourself.

Just stay at home and do nothing.

1. Sleep.
2. Eat.

That's it.

That's the formula for never failing.

But when you think of that kind of life, doesn't it seem like an ultimate failure?

The more you fail => The more you succeed

The more you think about it, you come to the realization that the most successful people in the world in any area have failed more than anyone else.

Why?

Because in order to succeed, you need to fail.

In order to make any progress, you must fail.

0 failures = 0 success

0 failures = progress

1,000 failures = some progress

1,000,000 failures = MASSIVE progress

Choose the right failures

Of course, you shouldn't just fail for the sake of failing.

You should fail in the area that you want to master.

For example, when you build an online business, you do the actual work.

• Do the keyword research
• Create the content
• Listen to the feedback
• Hire people
• Etc.

You'll fail in the process and then you can fine-tune the process every single time you do it.

You don't need to seek failure because I can guarantee that you'll fail anyway on your way to success. If you have never failed, you've probably not on a good level yet and you should keep on doing the thing MUCH MORE.

If you start a business and don't achieve any results, that's not because you've failed. It's because you've AVOIDED doing the business long enough.

There's a big difference between avoiding the actual thing and failure.

Most people don't achieve what they want in business becasue they avoid doing anything. If they simply would fail more, they'd be more successful.

Keep on failing your way to success!

- Roope "Learning about the laws of life" Kiuttu

PS. This is just one of the paradoxes of life that are quite surprising.

I'd love to hear from you in the comments if you have noticed other similar surprising things about life & business.

And also... I'd love to hear your experiences on this topic.

What are the areas that you've mastered? Did you need to fail thousands of times on your way to success?