What IF?
Over the years I've seen so many YouTube channels quitting.
I think most of them have missed out on a HUGE potential that they probably didn't even realize. Many people had big success on their fingertips just before ending.
I'll show you 3-4 examples on this post that have really made me wonder why didn't those people continue.
Then I'll show you 3 examples of YouTube channels that did continue their channel. They are now making millions and influencing millions of people worldwide.
They Came So Far But Still Quit...
I heard that 90% of podcasters quit before episode three.
99% quit before episode 20.
Based on my experiences, numbers are similar to YouTube (and blogging).
If you publish over 20 videos, you're already ahead of 99% of the people who start a YouTube channel. Channels I'm about to show you came even further...
1) De aluno para aluno: 114k Subs, 14M Views
Before I started doing online business full-time I was working in Austria for 7 months.
One of the co-workers that I deeply respected had a YouTube channel called De Aluno Para Aluno. In my opinion, he was one of the smartest persons in the company.
Once on a lunch break, I went for a walk with him and he told me about his YouTube channel. I was surprised that he didn't publish videos anymore. He published videos only from Sep 2012 to May 2014 (less than 2 years!) and he achieved very impressive results.
His channel is in Portuguese and it teaches people programming.
I can't stop thinking about how much he could have achieved if he would've built a business around his channel. For example, if he had started a programming course or coaching there would have been so much potential... If he would have started doing that in 2014 instead of quitting, I believe during these 7 years he could have built a 7- or 8-figure business.
Next, I'll show you a Finnish channel (I'm from Finland originally).
2) Mike: 281k Subs, MILLIONS of Views
I was really surprised to see this.
281,000 subscribers in the Finnish language is HUGE.
I don't know any YouTube channel in the Finnish language that would have over 1,000,000 subscribers on YouTube. At some point, when everyone's following you already you simply can't get new subscribers anymore. That's one thing to consider if you're considering creating content in your native language or in English. Competition is usually much easier in your native language but in English, the growth potential is bigger.
Anyway, this channel was created by the brother of one of the biggest YouTubers in Finland = Roni Back (he has over 550,000 subscribers). Roni is probably top-3 or top-5 biggest YouTubers in Finland.
Therefore, it was probably easier to grow for Mike than most people because he got lots of shoutouts from his brother.
He still quit and deleted all of his videos. I can't understand it.
His videos received in total MILLIONS of views and they would still keep on getting views if he wouldn't have deleted them. He would be receiving money and those videos could still impact people. So even by keeping the videos live, he could have achieved nice things over time.
And if he would have continued publishing, just imagine how much potential his channel had. Brother of one of the biggest YouTubers in Finland and 281,000 subscribers on his channel. It basically means that all the doors were open for him.
But surprisingly, he quit.
3) THOUSANDS of Others...
If you search for "I Quit YouTube", you'll find many channels that have quit (but be careful because some people are just clickbaiting and not really quitting). Here's just one random channel that I found with a quick search:
209,000 subscribers and over 22,000,000 views but no new videos for 10 months.
I could list you lots of other channels too.
When I see YouTube channels quitting it just always makes me wonder,
What could have they achieved if they didn't quit?
I guess we'll never know... :(
--
How will your life change if you don't give up on your dreams?
How will it change the life of your loved ones?
How will it impact all the people that will come in contact with your business?
But if you quit...
All those positive changes in your life may never happen.
Don't quit.
--
I wanted to show you examples of successful channels that didn't quit and are now impacting millions of people. However, this post became already so long that I'll need to leave those examples for the next post.
Stay tuned and I'll publish it in a few days!
Recent Comments
40
this is an awesome post that should remind us all that it applies to everything. Especially in our industry. I have seen this same sort of thing with blogging and list building. Especially with list building. People drive traffic to a capture page, get about 500 people on their list and then just give up. What would happen if they kept going and then created a list of over 10,000 subs? The sky is the limit.
Thanks for sharing your observations Ralph. I completely agree that this happens on so many fields.
This is a timely reminder for us all and applicable for areas of endeavor other than YouTube.
Yep, I saved the best read for last. This is invaluable information for me. I have just started posting on YouTube. Nothing very “ sexy” but I am learning. I am going to post at least one a week, as the market is huge. I really can not understand why someone would take down their videos. Even passive income is better than none. Anyway, thanks for another great blog.
Stephen
Great Stephen. Keep on posting 1 video per week consistently and you'll see awesome things happening to you in the long term!
True.
"If you do what is EASY, your life will be HARD.
If you do what is HARD, your life will be EASY." - Les Brown
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Hi Roope,
Thanks for the encouraging post. I came in to YouTube a little late. And doing my best to be as good as you. :)
Hope you don't mind me writing to you. I need help, and I believe you can advise me.
It is regarding getting paid by Google. On the Adsense account, there is a Payment option.
I noticed that they require taxpayer info.
But I am from Singapore, and living in Singapore.
And I understand you are not living in the USA, too.
So, how did you complete the Payment option? Did you have to provide an iTIN? Any info to help me set up the Payment option will be much appreciated. Or if you have any YouTube video about this, kindly send to me, please?
Look forward to your kind advice.
Tim