VidCon Review 2019 London - 4 Practical Tips to Grow Your Online Business

byRoopeKiuttu

68.9K followers

Updated 5 years ago

VidCon London 2019 was better than I expected!

In this post, I'm going to share with you 4 practical steps that I learned from VidCon that will help you to build your online business whether or not you are using videos.

I published a VidCon Review 2019 London video on my YouTube channel after the first day of the event which wasn't super-great (1st day was still good, not just great).

However, the days 2 and 3 were filled with amazing content from successful and smart people.

The event was not only great for people who want to build a YouTube channel but for building an online business and presence in general. My own YouTube channel is growing little by little and I'm thinking about creating at some point a course called, "How to create a living out of YouTube without ANY video skills?" Let me know if you'd be interested. It won't come out yet but in the future it would be possible.

Funny thing that I've noticed is that there are huge YouTubers who are leaving lots of money on the table. They may have even +200k subscribers and a potential to easily 10x their income by adding a relevant affiliate promotion / course but they're just focusing on a small revenue from AdSense.

Anyways, that would be a topic for another discussion...

Let's dive into the interesting stuff!

1. Always Think About Your Audience First

Let me ask you a quick question:

For whom are you creating your content? (whether it's an article, video, etc..)

For a Google bot?

For YouTube AI?

For yourself?

No. No. No.

You create your content for specific human beings that is your target audience. For example, I'm creating this piece of content for the people like you who are building their online business with affiliate marketing and I'm keeping that in mind.

Maybe your target person is a 50-year old man from the US (you can even name a specific state) who loves fast cars.

Then keep that person in mind when you're creating your content. What does he want to see? Most likely, he isn't very intersted in funny cat videos or childish memes in your blog. He'll more likely read about features of the latest Lamborghini.

That's of course a very simplified example but it brings the point that you MUST always think about the person who you are targeting with your content.

1. What does he want to see/hear?
2. What are their interests?
3. What are they looking for?
4. What do they love?
5. Etc.
   

Let me give you a quick example from my own experience.

Previously I made a mistake in my MLM business opportunity reviews I usually used to say, "I'm not a big fan of the multi-level marketing." Then most people leave my review because that's usually the last thing they want to hear.

Carson gave me a tip in Vegas to rather approach it from a positive perspective and say something like, "I'm a fan of generating leads online." Then the audience is interested and wants to read further.

2. Niche is NOT a topic. It's a Group of People

(Note: If you're completely new here, you can watch this basic lesson on choosing a niche from Kyle.)

I always used to think that when I pick a niche, I pick a topic.

That's kinda true but it's also thinking that may easily lead to failures.

When the speaker in VidCon started teaching that niche is NOT a topic, it's a group of people I was thinking like, "What difference does it make?"

Well, it actually makes all the difference in the world.

This is related to the first point that I made, "Think about your audience first."

When you're thinking niche as a topic, it's just some "lifeless" thing that you pick and start talking/writing about. Like a researcher studying some shapeless object in the laboratory. Then you start thinking about which next "topic" should you cover.

This kind of thinking process takes all the vital human elements from your content.

When you rather think your niche as a group of people, you'll start thinking about them first instead of the topic. Now you approach your content from THEIR interset instead from YOUR interest.

Your audience is smart. You can't trick them. You must provide them real and valuable content that will genuinely help them to achieve their goals.

That mindshift will definitely lead to more success over time course.

3. Your EFFORT on Creating Great Content Pays Off

There are different strategies for the content creation.

Some people prefer putting out lots of content and others publish content more rarely but make sure it's extremely high quality stuff.

2 great examples are Grant Cardone and Brian Dean. They're total opposites in some ways.

Grant Cardone teaches that quantity is more important than quality and publishes TONS of content. 1,000's of Instagram posts, 1,000's of YouTube videos, 1,000,000's of emails, etc.

Of course, he has a large team that helps him to do that but the point is that he focuses a lot on QUANTITY and it works for him extremely well.

Brian Dean, on the other hand, publishes often like 1-2 videos/articles per month and that's it. But when he publishes new content, everyone knows that it's going to be awesome. People know that he has used endless hours to researching and creating the content as good as possible.

It works very well for him.

BUT, there's one common factor between Grant Cardone and Brian Dean. THEY ARE BOTH PUTTING TONS OF EFFORT ON CREATING THEIR CONTENT. And it pays off.

I remember when I got starteed on YouTube and I had 4 (super-low quality) videos on my channel. They got like 50 views in total and I thought, "Well, this YouTube thing doesn't work. I quit."

Then I didn't do YouTube for +1 year until I realized that I need to put more effort until I can start seeing any results.

Some months ago I met a successful YouTuber who had a principle, "Don't expect any significant results until you have published AT LEAST 100 videos." You may not need to take that quote literally but it gives you the point that you must give lots of effort before you can expect any significant results. The same rule applies to your blog/website.

Anyway, be sure to target the right keywords so your first 100 articles won't be just a waste like mine were lol

4. Investing Heavily In Your Business Pays Off

This point came as a result of my observations when analyzing other people's progress in VidCon who had achieved a great success.

I don't know about you but many people are afraid of spending money in their own learning or online businesses.

People might easily blow up $200 in the weekend for drinking, taxi, eating out and other stuff but won't invest $49/month for the Wealthy Affiliate premium membership that would help them to make a life-changing income online.

That's just one example... But let me give other examples that might help you to build your online business:

1. Getting a faster laptop to improving your effectivity
2. Buying training courses for learning a specific skill (for example, learning FB/IG/YouTube/email marketing)
3. Outsourcing some basic tasks to another person who earns more than you do
4. Better camera for your videos
5. Spending more time/money on thumbnails
6. Putting a bit more effort in your articles

If you don't have much money, your alternative is to invest more time.

Those investments are going to pay off big time when you take action.

When I analyze any highly successful person in VidCon (or anywhere else), they've always invested tons of time/money into doing that. Results don't come without any investments.

The ultimate goal when building a business is probably to get other people to do the things for you. At first, most of us invest lots of time and then we also start investing money into the business.

IMPORTANT NOTE: Don't just look for ways to blow up your money and time to any possible thing in your business. That doesn't take you anywhere. Think about the real improvements that you can focus on. Then start investing your time/money in them.

For example, don't invest into Facebook marketing training course just for the sake of it. Or don't buy a better camera just because you think it's magically somehow going to transform your online business.

Spend your time and money strategically.

Conclusion - Great Content => Great Results

(Got a selfie with a world-famous Derral Eves, hehe. If you want to grow on YouTube, follow him.)

Video creator guru Derral Eves said in his presentation something important in a brutally honest way,

"if you're not getting results on YouTube, it doesn't mean that YouTube algorithm sucks. It just means that your content sucks. If you want to get better results, you must improve your content."

Instead of complaining about YouTube or Google algorithm, your major focus must be on focusing on how you can better content for our audiences.

When you invest your time (and money perhaps) into creating better content for your audience, that will eventually pay off. You must always think about your audience's needs instead of your own needs when creating content.

Your success and your failure is on you.

Not on YouTube/Google algorithm.

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Now I'd like to throw the ball to you.

Which one of the 4 thoughts mostly resonates with you?

What observations do you have regarding these 4 topics?

What points would you like to add?

I hope you've found this article valuable. If you did, smash the green "Like This" button.

Cheers

Roope "passionate student" Kiuttu

PS. Let me know if you'd be interested in some YouTube training videos / course from me in the future?

Would the topic "How to make a living out of YouTube without ANY video skills?" be something interesting or do you have other ideas. I'd love to hear from you so you can leave a comment below or send me a message.