Studying Facebook Ads - FB Policies Seem Better Than I Thought
I have talked for like 1,5 years "I must start using Facebook ads..."
But for some mysterious reason, I have always postponed it. Also, for some mysterious reason my Facebook page was banned from ads. Well, I've created a new page where it seems that I can start advertising.
One reason is that I've been focusing on other things but I think I should have made time for learning this earlier...
Anyways, finally I'm studying them and going to start doing Facebook ads very soon. Over time I've talked with many people who do FB ads and got some ideas from them so in that sense I don't start from 0. But of course, it's completely different to just listen to others and their tips than getting your hands dirty.
I wanted to write a blog post here to document on what I've learned and connect with others who are interested in FB ads.
If you are doing Facebook ads, I'd be glad to discuss with you so we can share ideas and improve together. => Feel free to send me a PM.
Today I read through the Facebook Advertising policies and I found out something interesting.
Facebook Policies Seem Better Than I Have Thought
I have heard many people and Facebook marketers saying, "Facebook is very strict with their rules. You may get your account banned very easily."
In fact, almost every single person that I have talked with who is doing Facebook ads, has got their account banned at some point. But after reading the policies, I started thinking if they really got banned for violating the policies.
Here are a few notes that I made when reading their policies:
- Facebook wants that you are honest with your ads and you tell upfront what your offer is all about. => Good
- Facebook doesn't want to promote smoking, drugs, nudity, racism or other things that are harmful for humans. => Good
- Facebook wants that your landing page is congruent with your ad. => Good
- Facebook doesn't let you give exaggerated promises. => Good
Overall, I got a feeling that Facebook values their users and wants that you treat them well.
They could probably make a lot more money in short-term by allowing all kinds of ads but they wisely understand that it could harm their user experience.
After reading the policies, my respect towards Facebook as a company rose more. They want it to be a safe community which is great.
Learning Facebook Ad Technical Things
I think one of the reasons that has holding me back with starting Facebook Ads is that I have been "afraid" that I don't know how to get around the technical things.
And as I mentioned, one acccount already got banned and I remember having technical issues the first time when I started.
Well, I believe I'll figure things out sooner or later just by going through training videos, testing, trying and asking.
If you have any tips on how to learn the technical things about the Facebook ads, let me know in the comments below!
Of course, learning technical things is just a "foundation" for starting. The right strategy is then what will make the difference in the revenue and profits. But one can't get started without mastering the technical things first.
Step-by-step, little by little.
Probably I'll look back after 1 month and laugh that I had problems with technical things because most likely they'll be easy after playing with them a while.
More updates most likely coming as I move forward...
Roope "Learning Facebook Ads" Kiuttu
PS. Now I'd love to hear from you.
Have you done Facebook ads or are you planning to do them in the near future?
Let us know in the comments ANY TIPS that you have for getting started with the Facebook Ads.
PPS. After talking with several people who have done professionally Facebook ads for a while, I could easily write a post "10 reasons why you you are leaving money on the table if you are not using Facebook ads yet."
Maybe that could be a topic for the next post... :D