Pushy selling or recommending to a friend?
I must make a small confession today but before that, let me ask you 2 very quick questions.
Have you ever been sold to?
How did it feel?
As an Internet marketer, I usually like it when people try to sell me something. Then I can pick up the strategies that I could also use myself in my own marketing.
However, this weekend I experienced selling style that absolutely makes me Mad.
(Keep in mind that something “makes me mad” perhaps once a year, only if it’s something really serious.)
Selling style where they make you feel a worse human being if you don’t buy.
That kind of salespersons do their best to make you feel guilty and embarrassed if you don’t get their products.
How do you feel when someone tries to sell you like that? Isn't that annoying!
Let me share with you an experience that was completely the opposite.
At the beginning of this year, I got started with a new training program and I was shocked (in a positive way!) how they approached selling.
I talked with one of their salespersons about the program. I told her, "Currently, I am not interested this, I need more time to think."
She said, “Okay. No problems. If you are interested, just let me know.”
- No pushing.
- No persuasion.
- No guilt.
Just a human being talking to another human being.
I was expecting that she would start persuading me and try to sell me something.
But she just said, "Okay. No problems."
With many other programs, I had experienced pushy selling and all kinds of shady strategies.
Therefore, I almost fell from the chair by her honest and genuine approach.
It was completely different than what I had ever experienced before. If they would have tried to push the program to me, I wouldn’t have probably bought it anyway.
I got a feeling that she genuinely that she appreciates my opinion and doesn't try to push me anything.
Later on, I went and bought the program. She made a sale! I wouldn't have probably bought at all if she would have started attacking me with reasons to buy immediately.
It's completely opposite selling approach than what I experience this weekend that says basically, "If you don't buy our products, you are gonna be miserable for the rest of your life. And you are also a bad person because courageous people buy."
That's just super-annoying and unethical in my opinion.
Here’s an important lesson to you and me:
- Whatever you try to sell online/offline, don’t be too pushy.
- First of all, being too pushy is not ethically a good way to do things.
- Second, you are most likely going to make more sales and have happier customers as a result of genuinely helping people.
Think about the situations when you've bought something?
I guess in most cases you bouthg because you trusted the salesperson or your friend and that he cares for YOUR best.
That's also what Kyle highlights here in his training.
Kyle always reminds that your #1 goal is always to HELP your audience. That's a powerful lesson. It simply works. It also makes you and a customer feel good.
I believe you also apply this to your own marketing.
Roope "don't be too pushy" Kiuttu
PS. I have questions for you. Let's discuss in the comments below!