Opportunities, Opportunities, OPPORTUNITIES!
I've just finished attending Affiliate World Europe conference in Barcelona and as promised, I will share with you a couple of key takeaways here with you.
This was my first Affiliate World conference and I can tell that the first day really blew my mind.
Even though I have been in this affiliate marketing space for a while now and seen tons of different programs and opportunities, I've still been looking at things from a certain perspective.
This is going to be just a flow of thoughts after the conference and I hope you get some good for thought from my article, let's get right into things! :)
Opportunities or Distractions?
It may not come as a surprise to you that the Internet is full of amazing opportunities to make money. On my website, we've reviewed 100's of different make money online opportunities.
Still, this conference blew my mind.
When guys who have made +$20M and +$50M or even +$100M online talk in the stage from different online business models and traffic-generating strategies, it's just stretches the mind.
Let's just mention a few other sources to generate traffic:
- Facebook groups + Facebook ads
- Push notifications
- YouTube videos + ads
- Native ads
- Email solo ads
- Google display network
- Organic SEO
- Search engine ads
- Etc. Etc.
You can see that it's pretty easy to get distracted if you try to do everything.
However, sometimes we just keep on doing the same thing over and over again and expecting better results.
I think it's good to keep on doing what you are doing if something is working but at the same time look for new things that you could use to grow even faster.
Marketing is all about testing. If you keep on doing the same thing over and over again but always get the same results, something needs to be changed.
In addition, if you are never trying something new, you're probably missing out on a lot of opportunities. Sometimes those "new things" may be distractions but if you never try something new, you'll always stay at the level you're at.
Personally, I feel that now it's time for me to dive more into paid advertising. I've still keep on doing the things that I've been doing to grow organically but I'll expand with paid ads.
This time I have a different mindset than when I started my online business.
I'm expecting to FAIL and waste tons of with paid ads.
Because I know that's part of the process and I know that I will get better all the time. And at some point I will start winning. That's the game.
As I wrote here recently, Anything New is ALWAYS hard until it becomes easy.
Are You Driving Or Navigating
Ezra Firestone was a keynote speaker. He showed that he has made +$85M in the last 4 years online.
One of the questions he asked the audience, "Are you driving your business or navigating it?"
Because if you are a driver, you can't do anything else. You just need to focus on driving. That's it.
But if you are navigating, you can see further. You can see what's coming up next and where to take your business.
In the other words, you let someone else do the driving. He was obviously talking about outsourcing and delegating tasks to others.
I also want to move to 'navigating instead of driving' more with my online business little by little. My plan is to get a video editor starting from August and start pushing tons of new content to YouTube. Then I don't need to spend any time on editing videos and I can use that time for studying paid ads. And in the future outsource other things...
Freedom vs Office in 1 Place?
I think that most "make money online programs" and affiliate marketing training programs highlight the digital nomad lifestyle and the freedom.
That's also been my perspective for this whole "affiliate marketing game".
For me affiliate marketing has represented freedom over a corporate/office lifestyle.
However, there's another side of the coin. As I've noticed over the time course, traveling is a lot of fun but it can also be a distraction when building a business. "Where to find food, where to work, where to stay next month, etc."
I've felt that if you really want to grow a big business, it's necessary to stay in one place for a longer time and focus.
A lot of companies at Affiliate World Conference were more "traditional" corporate style businesses where they have a physical office and employees. It probably helps for things to grow faster...
On the other hand, there are also some very successful online businesses who have mostly remote workers.
What do you think about this? Is a "regular office" necessary for a rapid growth?
Are You "Ready" for Paid Traffic?
One thing that I also realized is that you don't need to "be ready for paid ads" if you have some money.
Some guys who are making tons of money with affiliate marketing rely solely on paid ads. Almost 0 organic traffic.
They've mastered that craft and that's it. The only risk is that you may blow up a lot of money but on the other hand, with organic traffic you may lose a lot of time which is even more important than money.
Anyways, I think that it's important to have BOTH organic and paid traffic. So far, I've mostly focused on organic (like most people here) so now the focus will be more on paid traffic to scale things up.
That's all for today, I hope you enjoyed.
All the best!
Roope "I waste $1,000's to attend conferences so you don't have to" Kiuttu