Opportunities, Opportunities, OPPORTUNITIES!

Last Update: July 09, 2019


I've just finished attending Affiliate World Europe conference in Barcelona and as promised, I will share with you a couple of key takeaways here with you.

This was my first Affiliate World conference and I can tell that the first day really blew my mind.

Even though I have been in this affiliate marketing space for a while now and seen tons of different programs and opportunities, I've still been looking at things from a certain perspective.

This is going to be just a flow of thoughts after the conference and I hope you get some good for thought from my article, let's get right into things! :)

Opportunities or Distractions?

It may not come as a surprise to you that the Internet is full of amazing opportunities to make money. On my website, we've reviewed 100's of different make money online opportunities.

Still, this conference blew my mind.

When guys who have made +$20M and +$50M or even +$100M online talk in the stage from different online business models and traffic-generating strategies, it's just stretches the mind.

Let's just mention a few other sources to generate traffic:

  • Facebook groups + Facebook ads
  • Push notifications
  • Instagram
  • YouTube videos + ads
  • Native ads
  • Snapchat
  • Pinterest
  • Email solo ads
  • Google display network
  • Organic SEO
  • Search engine ads
  • Etc. Etc.
  • Etc.

You can see that it's pretty easy to get distracted if you try to do everything.

However, sometimes we just keep on doing the same thing over and over again and expecting better results.

I think it's good to keep on doing what you are doing if something is working but at the same time look for new things that you could use to grow even faster.

Marketing is all about testing. If you keep on doing the same thing over and over again but always get the same results, something needs to be changed.

In addition, if you are never trying something new, you're probably missing out on a lot of opportunities. Sometimes those "new things" may be distractions but if you never try something new, you'll always stay at the level you're at.

Personally, I feel that now it's time for me to dive more into paid advertising. I've still keep on doing the things that I've been doing to grow organically but I'll expand with paid ads.

This time I have a different mindset than when I started my online business.

I'm expecting to FAIL and waste tons of with paid ads.

Because I know that's part of the process and I know that I will get better all the time. And at some point I will start winning. That's the game.

As I wrote here recently, Anything New is ALWAYS hard until it becomes easy.

Are You Driving Or Navigating

Ezra Firestone was a keynote speaker. He showed that he has made +$85M in the last 4 years online.

One of the questions he asked the audience, "Are you driving your business or navigating it?"

Because if you are a driver, you can't do anything else. You just need to focus on driving. That's it.

But if you are navigating, you can see further. You can see what's coming up next and where to take your business.

In the other words, you let someone else do the driving. He was obviously talking about outsourcing and delegating tasks to others.

I also want to move to 'navigating instead of driving' more with my online business little by little. My plan is to get a video editor starting from August and start pushing tons of new content to YouTube. Then I don't need to spend any time on editing videos and I can use that time for studying paid ads. And in the future outsource other things...

Freedom vs Office in 1 Place?

I think that most "make money online programs" and affiliate marketing training programs highlight the digital nomad lifestyle and the freedom.

That's also been my perspective for this whole "affiliate marketing game".

For me affiliate marketing has represented freedom over a corporate/office lifestyle.

However, there's another side of the coin. As I've noticed over the time course, traveling is a lot of fun but it can also be a distraction when building a business. "Where to find food, where to work, where to stay next month, etc."

I've felt that if you really want to grow a big business, it's necessary to stay in one place for a longer time and focus.

A lot of companies at Affiliate World Conference were more "traditional" corporate style businesses where they have a physical office and employees. It probably helps for things to grow faster...

On the other hand, there are also some very successful online businesses who have mostly remote workers.

What do you think about this? Is a "regular office" necessary for a rapid growth?

Are You "Ready" for Paid Traffic?

One thing that I also realized is that you don't need to "be ready for paid ads" if you have some money.

Some guys who are making tons of money with affiliate marketing rely solely on paid ads. Almost 0 organic traffic.

They've mastered that craft and that's it. The only risk is that you may blow up a lot of money but on the other hand, with organic traffic you may lose a lot of time which is even more important than money.

Anyways, I think that it's important to have BOTH organic and paid traffic. So far, I've mostly focused on organic (like most people here) so now the focus will be more on paid traffic to scale things up.


That's all for today, I hope you enjoyed.

All the best!

Roope "I waste $1,000's to attend conferences so you don't have to" Kiuttu


What do you think about these topics?

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LethaK1 Premium
Thanks Roope for the information but I'v been in affiliate marketing for only 2 month and for me I think I need to stay in the drivier seat before I navigate to set a foundation--learn how things work.. Navigating is ideal for building a business because you have to see what works for you and to see further..
Gkncns Premium
Thank you, Roope, I was waiting for the result of this conference. I always wonder about successful affiliate marketer who is using paid advertising or not. Recently, I kindly requested Jerry idea about it.

As a result, we need to learn paid advertising methodology to keep our status in place among successful people. Nowadays, I focus on Bingads platform. Since Google has some hard rules as I learn from blog posts. I am afraid that Google will punish my website if I do something wrong. Therefore, I will use it when I learn every detail of it.

On the other hand, Tiffany has a blog at WA about high ticket product promoting. I think that we can get them to combine together. At least we know purchasing life cycle psychology thanks to WA.

I believe, If we use some targeted keywords we can reach out to people who want to resolve their problem.

The WA is great:) When I think something new for me, I am always facing an informative post about them here.
JohnGreg08 Premium
Great article. I have been blogging for a year and like you said there are lots of distraction. My distraction is there is so many information to take it. i.e. social media marketing (Pinterest and Facebook), Google SEO tools, etc.

I think it would be wise to just do one thing at a time. For example, just learn as much as I can about Writing a high-quality blog for 6 months then Pinterest for 6 months, then AdSense for another 6 months and so on.

Thanks again for your article.
BGauthier1 Premium
Yeahh, I feel you. I think that the key is to manage what we are doing on a *map* like this onehttps://docs.google.com/spreadsheets/d/1z9VaX-ciU4fjHPECec3KQhh10UAUW4gWDvzpq1VdSdo/edit?usp=sharing and to plan day by day, week by week and month by month for the whole year
Joes946 Premium
Roope, great post and some great ideas. Unfortunately, I came to WA AFTER I had spent a small fortune on the internet. I've got to step back and work my way back, which I am doing. I am not ready yet for PPC, but it is the way to go.
I wish you great success and all those who can do it, by all means do it. Affiliate Marketing is where the money is.
Enjoy the journey
BrewHappy Premium

Thank you for sharing your experience.

You sounded excited here but I like it when you said it's pretty easy to get distracted if you try to do everything.

I also agree that it's important to stay in one place for a longer time and focus. ( instead of travelling around the world )

One time for sure, I have to learn to "Drive" properly first before I move on to become a navigator!

Thanks again for generous insights.

Cheers and take care!
SStubbins1 Premium
This post was very interesting but it did not give specific information as how to do advertising R who to go with in advertising such as what you learned with what agencies etc. Thank for the report. Another thing it's unclear to me on pushing and navigating traffic. When you don't have the money to purchase a new computer, you sure can not purchase ads. Anyone in WA can look at what Kyle wrote for the 2019 conference.
Benjamin89 Premium
Thanks for a new insight. I've just started with Bing Ads and personally want to master PPC since it has great potential for growth of a business.

Just having issues with Bing or Microsoft Ads displaying in the SERPS. But i'm sure it's a matter of fiddling and tweaking it around.

Possibly searching for training guides in YouTube maybe, to get it working properly.
FrancineThe1 Premium
Hello Roope

Thank you for sharing your experience with us.

I think the "WHY" of one's being in the marketing business will determine whether one chooses to drive or navigate. Some people, like myself who have reached a certain age milestone may want a life of ease and build a business that we can manage. As such, I would steer away from building a big business which requires employees all over the globe to drive it while I navigate.

RoopeKiuttu Premium
Yeah, knowing your "WHY" helps a lot to decide which path to take.

Getting some freelancers and outsourcing tasks can definitely give you more time and freedom though because then you don't need to spend your own time on doing everything :)
FrancineThe1 Premium
I like the idea of outsourcing some stuff from freelancers Roope. Thank you.
Roybretton Premium
Hello Roope,

Thank you for an extremely informative blog post! First of all, I think having a home office works well, not only for cost-effectiveness but practical as well. It's important to have space where you can work without being distracted or disturbed. I always think that working in an outbuilding in the garden is a good way to minimise distractions.

I think paid advertising is a great way to boost your business, I have used paid ads for online and off-line businesses, it works! Although I think it's great to have a combination of organic and paid traffic as you mention Roope.

Just a few brief thoughts.

Enjoy your day.

MikaelM Premium
Thanks for sharing Roope.

I think a combination of paid ads and organic traffic can be great.

I have done some attempts with paid ads (unsuccessfully so far) but also want to expand more to that at some point. The challenge here is to actually find the good places to study it - I do not mind paying for a good course/training but not that easy to find:-)

Anyway, right now I have several other projects and a vacation coming up before getting to the paid ads:-)
But feel free to let me know if you come across any good training with ads for affiliate marketing.
BobMargroff Premium
Hi Roope, I did a review on a system that a member here uses, he actually sends people here to WA and then uses Solo Ads to increase his traffic to his website...again that is hosted here and he seems to be quite successful.

I was thinking that it is a shady way of doing things, but have considered that it might not be a bad way to go eventually. It guarantees the recurring income as long as the referrals here are converting to Premium members.

I signed up for free to his system and have been looking it over...I will concentrate on organic traffic before I use this. But, I do see the possibilities with it.

Thanks for posting about the conference...I was waiting to see what you had to say about it.

I wish you the best!

Bob M
AnaB7 Premium
Hello there,

This is a great post. I have the list for ads as you have listed. I have been researching the ads possibilities because I am finding that SEO is taking too long. I already learned how to post in Facebook and joined groups, but for sure will do some ads with Google, Facebook, bing and Instagram.

But before I jump into the ads I have to learn how to do them, and post more content on my website. Success will come but not as fast as many people want or think. I know mine will take at least a couple of years.

I got all hyped after I watched some videos of success and how driven you have to be to succeed.

For me stability is important, so I do believe in having flexibility laptop to travel, but a home office is important. Luckily I have one now dedicated for my home office work.

Yes, there is a millionaire guy who uses Facebook ads and he is worth millions.

I really enjoyed your post.

Thank you for spending $1k on the conference to share your insights with us.

I bought Goal setting from a famous motivator, and It has helped me with my planning.

Cheers 🥂

JKulk1 Premium
Hi Roope. I think I will eventually gointo paid traffic. But first I want to learn a bit more about it. I was a Sales and marketing manager for a building company at one timeand I was very good at writing ads that made the phone ring. I know that methods change when you enter the online world but I'm sure that success with a website comes through great content and paid advertising. It's all about writing ads that will be noticed. There was one guy here that wrote a post a while back that mentioned he made about $3 for every $1 spent. I don't know about you but I'd be happy to spend $1000 to make $3000. I just wish I'd bookmarked the blog. All the best my friend. One thing I know for sure, if I was younger and had your energy I'd be making a killing. Now I'll just be aiming for a good income Jim
kuructy Premium
Thanks for sharing this.
I think paid ads can save a lot of time. At present, I only focus on organic traffic. But when I write more articles, I would like to try paid ads.

I use Youtube channel and facebook page to generate traffic. I found that facebook page works better for me.
But I would also like to try pinterest as well...
DaveSw Premium
It sounds like you gained a lot of insight at the conference...Thanks for sharing, and your thoughts pretty much mirror my own in regards to the ways to build your online business...

Certainly paid ads are a way to go, and there are alternatives to Facebook too...I am thinking of Pinterest, YouTube, and perhaps Bing...

Facebook is the big dog, of course, but not the only nor the cheapest way to go...Other unconventional (these days) old school methods also can work, depending on your market segment.

Here I am thinking about direct mailing, bulletins, workshops, etc. These methods used to work well and they still work well. Online marketers who are catering to offline businesses may choose these routes...

Also, there are some mobile paid traffic methods you can tap into using high-tech devices that set up push notifications to anyone with a smartphone in a designated area...

The organic traffic you generate from content provides you a stable, growing, long-term source of traffic that can lower your cost per acquisition of a customer, and it helps you build trust, authority, and a brand...

Mixing the two with tapping into some less mainstream traffic sources may be the best route...This way, you are building a solid business that will continue whether you can pay for ads or not...

Another important point with your business...Tracking everything will help you keep a finger on the pulse of the business. You can make adjustments as may be indicated (overall in every part of your business) and can tweak your campaigns to increase your ROI on ads too...

Dave : )
TDomena Premium
Great advice! I like promo product advertising as one of those additional forms of marketing to have in the mix.
FKelso Premium
Some good ideas. Unfortunately,I am not in a position financially to start ads, and I really don't have a lot of traffic yet. It would be nice if I could navigate, but for now am doing all the driving.

Nice list for traffic sources.

Glad you attended, and will be looking for your input on the success of the new ideas you have tried.
chender684 Premium
Paid ads, especially on Facebook have become harder and harder to be successful. They don't like a lot of our niches, especially MMO, Just ask LittleMama about that.

Just get some high quality training from a reputable group for paid ads and you will do great.

I have a few recommendations if you need them.
NicholaJames Premium
Hi Roope,

Thanks for taking the time to share what you have learnt at the conference with us. It's very generous of you.

For now, I am concentrating on organic traffic and get to fully understand it then I will move on to paid traffic.

Much success to you!

Kind regards,
SDiTullio Premium
Great bullet points, Roope... interesting and gives one good strategies to ponder. For those us that have traveled a short way along the "business path", organic is a comfortable beginning , followed by outsourcing when income begins arriving. Then of course, paid ads could be the next strategy in order to diversify and grow even more.
RoopeKiuttu Premium
Yeah, that's a common and a natural path :)
Jadatherapy Premium
Thank you for sharing what you have learned with us, I really appreciate you taking your time to do this.

I am a year in and still want to mainly focus on content building but I do find myself looking into paid Ads.

Have a great day and wonderful week

kmer6 Premium
Thank you for sharing this information, Roope. I like the comparison between driving or navigating your business. A clever analogy. Paid ads can be immediate sources to traffic, conversions, etc. But if not done correctly, you can lose your shirt. It's like investing with no guarantees. Keep on reporting.
judym Premium
Definitely enjoy and am more productive from my home office space as I've really got everything setup here the way I like it.. and the wifi is excellent!

That being said it just doesn't get any better than knowing you can pack your laptop and pickup anywhere in the world and carry on with your business.

So awesome that you attended... must of been really inspiring!
Zarina Premium
Thanks for sharing the insights man.

You inspire me to try such conferences even more! It feels a bit out of comfort (even though it's the very topic I've been doing for the last few years) but still feels unusual to think that I'd be in 1 physical place with so many entrepreneurs, and likely other attendees being more successful than I am.

Roope, do you usually attend these events by yourself? Do you get to make connections with other people before/after the actual conference/keynote speakers on stage?

I'm very sociable but usually it's been in different kind of circles, not business-oriented people/events. Strangely enough, there's a bit of fear of looking like a fool if I won't know certain aspects of online business if I'll have a convo with someone lol 🙈
RoopeKiuttu Premium
I'll send you a PM :)
TDomena Premium
Great takeaways Roope! Thanks so much for sharing your experience. I can't wait to attend conferences like that. I bet the networking opportunity was huge!

In response to your takeaways.

Driving or navigating: I think it's important to drive first before navigating, but I do think once you're capable of delegating (and not abdicating), it's important to start navigating more and slowly testing people out and empowering people to take responsibilities.

Right now I'm driving, but after I become self-employed and have enough stability and additional cashflow to offer stability to others, then I'll start looking for quality drivers, and start testing out handing off responsibilities. In the meantime, I simply prepare by creating training for when that time comes.

Regarding traffic, I've capped out my time, so I have been playing around with how to move my time around to get better results with lead gen. I want to start paid ads in August. Right now, I'm doing Youtube, Pinterest modestly, and blogging and SEO.

Freedom vs. one place: I'm in the one place camp all day. I feel so strongly about my work environment and the solitude and regiment for productivity that I could see myself getting an office and feeling better off like that. I get too frazzled when things are too busy and unpredictable, doorbells ringing, solicitors stopping by, and so on. I like traveling sometimes, but I like growth and discipline in my profession more.

Yes. I'm nearly ready for paid traffic. I've taken the training here and bought an additional course that's 25.5 hours I've been taking on Google ads over the last month. It's a beast of a course, so I've been getting thru it little by little. I want to really retain the info, and test myself with it beginning in August.

I'd love to hear more about how your business is growing and how the paid ads go for you.
Zarina Premium
Love reading your comments Tiffany! 😁 They are as valuable as the content you comment on.

I feel the same re: driving vs navigating.

Can't wait to get to that level and have an actual team who'll take care of my business! As you know, I also learn about investing, so I could master my skills in this area while my team is doing everything to increase my cashflow.

In terms of travel, I'm like Roope in this sense, I like traveling but also staying in 1 place for at least a month. I've done it as a language student and those were the best experiences in my life!!

I love keeping my mind active when learning foreign languages, having enough time to relax and explore the city without rush and actually immerse myself in the culture. And because I don't stay for like a week as a "tourist", I could just work on my business on the days I want to.

Ah, the beauty of living a laptop lifestyle! 😄
TDomena Premium
Hahaha. Thanks for your feedback on the comment.

I really look forward to giving jobs. I want to do it when I'm ready, but I really look forward to it. I think a stable job is like the best gift you can give!

I like traveling too, but I don't like losing my productivity for long periods, so I don't think I would be a digital nomad. I would like to travel often, but I'd also like to have a steady office environment.
Zarina Premium
That's understandable, not everyone is built for digital nomad lifestyle! And often, people THINK that's what they would want but in reality it's not what they really end up enjoying (trying to work from laptop while always on the go).

Yeah, giving jobs and having your own team definitely would be awesome!
TDomena Premium
I agree. I thought I wanted that at one point. Hahaha. The more I pay attention to my work tendencies, the more I think digital nomad life probably wouldn't be a good long term fit for me.
DaisyK78 Premium
Topics are brilliant and training for it would be appreciated for sure.
I have so much to learn which 8s so exciting.
Thank you so much for sharing after your first World Conference and congratulations for attending it.
Really helpful post.
cld111 Premium
I would love to learn more about paid ads. I hope we get some more training here. Otherwise, I'm not totally sure where to look.

Keep us posted on how you do with that.

Thanks so much for the tidbits!

- Christina

P.S. I don't like working in an office and that's why i like affiliate marketing. I don't know that I would ever want to grow so big that I'm back to being corporate-y, but eh, who knows? :)
RoopeKiuttu Premium
Sure! I may share something here but if I find great winning ads, I may not want to share everything here because then everyone may go for it and then the prices go higher.
cld111 Premium
Of course! I wouldn't expect you to share your secrets, just how it's going for you. :)

- Christina
Carson2 Premium
Wonderful info. Thanks.
Juliako Premium

"Are you driving your business or navigating it?"
RoopeKiuttu Premium
Yeah, that's a big question
LLettau1 Premium
Thanks for the great advice.
RoopeKiuttu Premium
Thanks for reading Larry!
BenjisDad Premium
Good stuff thanks Roope
RoopeKiuttu Premium
Thanks Chris
rwaite3613 Premium
Thanks for your insights on the conference, Roope. I believe that paid traffic is a great way to go if you have the funds to invest and possibly lose at first. There is a learning curve and you'll need to allocate some time daily to monitor your add sets to ensure they're producing the desired traffic.

I haven't used any methods of paid traffic but my son (still in college) started a website roughly three months ago using all paid traffic. In June he made $700 but the previous two months he lost money. I fully expect he'll continue to see positive results as he continues the learning process.

Best wishes to you on your continued success.

RoopeKiuttu Premium
Thanks for sharing Randy! May I ask what kind of paid traffic is he using? Google Ads? Facebook ads? :)
rwaite3613 Premium
He is working with both Facebook and Google ads. From what I've gathered from his experience is that Facebook seems to be dependent on product choice and the competition. There is a learning curve to get dialed in with your Facebook ads.

Google ads didn't seem to take as long for him to learn. I'm not sure of the exact term but I believe there is a "smart campaign" feature that basically places your ads where Google determines are the best sites for your ads. My son has mentioned to me that it takes time for Google to optimize your campaign.

I wish I could offer more guidance but I just do not have the experience.

sdawson Premium
Thanks Roope for these thoughts, very interesting for sure.
RoopeKiuttu Premium
Thanks for reading!
StunningBell Premium
Great food for thought about paid traffic
RoopeKiuttu Premium
Thanks my friend :)
AlanJE Premium
Thanks for sharing your experience Roope. I think there are a lot of opportunities on the internet but you need a lot of skills too and if you don't have a complete skillset it is very easy to waste a lot of money especially buying paid traffic, Alan.
RoopeKiuttu Premium
That's true. At the beginning, there will be always a lot of mistakes. But I think that's the same with any venture.