Marketing is exactly like dating!
Have you heard this idea before? “Marketing is like dating.”
I’ve heard it recently from some great marketers such as Pat Flynn and it’s really true.
Elderly and wiser people here can correct me on this one but I’m sure you’ll find this idea FASCINATING! ;)
Let me tell you a story…
Imagine that a man and a woman meet for the first time.
Then they shook hands and the man says, “Hey, I want to marry you NOW!”
Woman would look like, “What a weirdo is he?” :O
But that’s actually what many (non-professional) marketers do.
They start selling RIGHT AWAY.
Then they try to sell even more. And more. And more.
But that repels customers. People walk away and think he’s too pushy.
Of course, you can sell and you MUST sell as a marketer. But that's not your only purpose. You need to provide value and HELP people.
Just as in any relationship, as a marketer, you need to build trust with your audience.
Here are some examples how to build trust (in marketing and in a relationship):
- Tell who you are
- Listen to another person (and your audience) to know their needs
- Talk about other person’s needs, not about your own needs
- SOLVE their needs
- Help them to achieve their goals
- Make them feel special/unique
- Treat them as important persons and make them feel smart
=> And soon people are buying from you, listening to your recommendations, want to marry you, etc. etc.
It’s also good to recognize which actions will BREAK the trust (=what you should avoid!):
- Just push your own offers and needs.
- Treat your audience / partner as stupid.
- Do NOT listen or solve their needs. Just push your own goal.
- Be dishonest and don’t have any integrity. Just sell anything you can.
- Be too “easy”. Make people feel like you’re just providing something cheap and free.
=> Those things break the trust with your marketing and relationships.
Of course, I’m a bit exaggerating in the examples above but I’m sure you can find plenty examples from real life.
Best Relationships Build Over Time
Just as in any relationship, you’ll build trust with your audience by connecting with them over time.
They get to know you through your texts, videos, emails, whatever.
Little by little the relationship with your audience grow and some people feel like they’ve known you personally for years.
One great “trick” when creating your content is to think that you’re only writing it for 1 person
Don’t use “We” or “Us” forms. Use “You” and “I” forms to make your content more personal and direct.
I could write much more about this 'marketing is like dating' idea but I want to leave this thought here to “marinate” in your mind.
Think about it next time when you’re creating your content.
Also, let me know
My Plans for This Year: 3 Courses Coming Up
I just wrote this text to you in the airplane on my way to London.
From Thursday to Sunday I’ll attend Tony Robbins Unleash the Power Within seminar.
This week Roope Kiuttu version 2.0 will be unleashed!
I’ll surely share the key thoughts that I learned either here on WA or in my own blog.
Remember: I spend $1,000’s in conferences so you don’t have to! ;) hehe
My plan for this year is to create 3 online courses about following topics:
- Email Marketing
- YouTube Marketing
By communicating daily with my email list, I’ve noticed what are people’s specific needs with these topics and I’ll do my best to provide solutions.
If you are following me, you’ll certainly hear more about these courses later…
All the best to you my friend!
Roope “Marketing is like dating” Kiuttu
PS. Did you enjoy the post? Be sure to smash the “Like This” button and share your thoughts below!
PPS. If your question is now, “Roope, how do I start email marketing or YouTube marketing?” I recommend that you click the orange Live Events on the left and search with keywords ‘email marketing’ or ‘YouTube marketing’.
Jay Neill has created sevearl awesome step-by-step webinars here that will help you to get started easily.
My own comprehensive courses will come out later this year then…
If you are know a lot about video equipment, send me your recommendations. I want to buy some pro camera, lights, backdrop, etc. for the courses to provide the best quality.