How to Find YouTube Keywords That Are PROVEN to Work?
There are 2 ways to choose your topics for YouTube:
- Guess and hope for the best! ;) => Not recommended
- Do what is already PROVEN to work on YouTube => Recommended
YouTube shows you what is already working.
You don't need to guess.
There are a few different good strategies for how you can do this but here's one of them.
This is especially good if you are a beginner on YouTube and you haven't published many videos.
Step 1: Find 5-10 channels within your niche.
You can find them in many different ways but the easiest way is just to search a few keywords in your niche and look at those channels.
Step 2: Take a look at 2 things:
- Most Viewed Videos Overall
- Most Viewed Videos That Were Published Recently
Most Viewed Videos Overall
Let me give you 2 quick examples.
Let's say that your niche is weight loss and all of those 5 other channels have the most viewed video that has a title like, "weight loss exercises at home".
=> This tells you that it may be a perfect keyword and lots of people are looking for that topic.
Or let's say that your niche is affiliate marketing and all 5 other channels within your niche have a popular video with a title, "clickbank affiliate marketing"
=> It's a popular keyword!
However, you'll need to be aware of a few things if you use this strategy.
If another channel has a video "weight loss exercises at home" with lots of views, it doesn't immediately mean it would be a perfect keyword right now.
That channel may have got views also
1) By using ads
2) By promoting that video heavily
3) Years or months ago and now that keyword isn't popular anymore
Or his audience is specifically interested in that topic.
That's why I usually prefer the following strategy.
Most Viewed Videos That Were Published RECENTLY
Let's say a YouTube channel in your niche has published 20 videos during the last two months. On average their video gets 2,000 views but now one of their videos has received more than 30,000 views.
This tells you immediately that there may be greater demand for this video topic.
If you notice that other channels within your niche are getting more views than average with that keyword, it generally means that is a good topic for your new video.
Let me give you quick a real-life example from YouTube. I noticed that many channels within my niche have the keyword "Honeygain" in their videos. => Including the word "Honeygain" oftentimes gives more views than other videos.
By searching most viewed videos on other channels within your niche, you'll immediately get a list of keywords that are popular within your niche.
You'll see what people on YouTube are looking for.
Let's say that you'd want to get ranked on the YouTube search and get views there.
How to know if your keyword will rank on YouTube and get tons of views?
Step 1: Put it on the YouTube search.
Step 2: Make a quick analysis of top rankings.
3 signals that your video WILL get many views from SEARCH:
- Top-ranked videos for that keyword have A LOT of views.
- Top-ranked videos are published by channels that don't have many subscribers.
- Top-ranked videos aren't targeting that specific keyword.
3 signals that your video WILL NOT get many views from SEARCH:
- Top-ranked videos for that keyword have VERY FEW views.
- Top-ranked videos are published by channels that have MANY subscribers.
- Top-ranked videos are also targeting that specific keyword
In the other words,
Lots of views and no competition is perfect for YouTube SEARCH.
However, this doesn't mean that you shouldn't target competitive keywords. In fact, targeting the most competitive keyword can be a great idea if you want to get views from SUGGESTED videos.
For example, "how to travel the world" seems to be an ultra-popular and therefore a good topic for a YouTube video/channel.
The most important criterion is that your keyword is getting views on YouTube. If only very few people are watching videos about that topic, it may not be worth it to target that keyword.
But of course, your topic doesn't need to be as popular as "how to travel the world". That's just a quick example of an ultra-popular topic.
It's Your Time!
- Roope "YouTube Teacher" Kiuttu
PS. Thanks for reading!
If you have any questions about YouTube, feel free to ask me in the comments below.
And share your YouTube tips in the comments too!
Looking forward to hearing from you.