Are you posting enough?
When I created my very first website I thought like this,
"I'm just gonna publish a few posts and leave an affiliate link to Amazon and money starts flowing to my bank account."
Surprise, surprise, it didn't work like that :D
But I remember that I got my breakthroughs when I started publishing 1 new post every day...
Have You Published Enough?
There was a study of 3,5 million YouTube channels and they saw the average number of videos that YT channels have with certain amount of subscribers:
- Channels with 1 Million subscribers - 3,800 videos on average!!
- Between 100,000 to a million - 1100 videos!
- Between 10,000 to 100,000 subscribers - 418 videos
- Between 1000 and 10,000 subscribers - 152 videos
Even though this study was made of YouTube, you can apply the same principle to basically any platform.
I have seen similar studies made of Twitter accounts. The more followers an account has, the more they have done on average.
Same would most likely apply to Instagram, Pinterest, Facebook pages, and also to blogs.
Of course, this shouldn't lead you to post new content just for the sake of posting content. You must also provide some value there.
But you and me can see a direct correlation with the quantity of posts and the results. Let me explain why I think that happens.
Why Posting More Leads To Greater Results?
There are several reasons. Here are just 2 of them:
1. You get more data on what works => Easier to get results
Let's say that you've posted 100 pieces of content.
10 of them worked exceptionally well.
90 didn't work so well.
What are you going to do next?
Produce similar content that is working great. This will lead you to better results faster.
And the more content you publish, the more data you will get and the more confident you can become on what works.
2. You get better at what you do
The greatest basketball player of all time Michael Jordan said, "I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed."
If you want to become great at anything, you'll need to do it A LOT. When you are committed to posting more, you will practice your skills automatically.
Better skills help you to produce results faster.
That will improve the quality in your content as well.
Start posting more!
Cheers
Roope "Are you posting enough?" Kiuttu
Now I'd love to hear from you.
Why do you think that posting more content leads to better results?
Let us know in the comments below!
Recent Comments
140
As a newbie, I agree strongly with you on your point: "you get better at what you do."
It didn't happen overnight, however I see a patterning in my ability to create post.
(Online. At it for an hour or two for almost 7 days straight ...)
At first I wasn't feeling the goal to build quality content nor to achieve a level of confidence of even publishing any of it.
I realized slowly I was failing to make sense of what I was actually supposed to be posting about, let alone the purpose behind it.
I thought after day one (1) if I hope to be making money with this, I had better step up my insight about the results I want.
Thank you for sharing this post, it's a great reminder and motivator for newbies with no experience, but passionate enough to keep going, remembering what to stay focused on!
I am now following you!
All the best,
WaltM
I thought the same way, when I started here... I didn't realize how many posts you actually need to publish before you even get traffic! I think most beginners don't realize this, and many give up.
My traffic actually started increasing exponentially when I started publishing 2 to 3 posts every week. Then I didn't post for almost two weeks, because working on opening my online shop took all my time. And my traffic dropped instantly!
I'm gonna have to get back to my publishing schedule, if I want to get traffic to my new store. Publishing new products alone doesn't help, because it's difficult to write long enough product descriptions for each product. Blogging has to continue.
I'm also working on publishing more often on my Instagram account to get more followers. I haven't been able to keep up with daily Instagram posting yet.
I like this post! I think you get better results because you get more visible on a consistent basis. People get used to see your stuff and they will trust you more. But I think there is a fine limit to when it becomes too much.
Another point to this is that the better content the more views too.
I agree! You get better by practice.
How does one come up with content of more than a 1000 words regularly? I don't write much and so am always double guessing my writing and vocabulary to complete a 100 word post. And to provide value on every post, seems quite daunting.
I do intend to learn to write and improve that area...
Any advice on how to get over that?
Hi Raghunathan,
I was in the same boat about 3 months ago. Earlier I had a photography blog and even writing 400-500 words was difficult for me. (G**nd fat jaati thi :D ).
I too had the same inhibitions when I started with WA. Initially, I struggled to reach 1000 words but within couple of weeks, I could write 1000 words easily. Yesterday itself I wrote the longest article of my life (2200+ words).
A little bit of daily research will give you ideas about the topic and when you start writing regularly 1000 words will not seem a lot.
I have been writing 2-3 articles per week. Each article is over 1200 words now.
And English is not even my first language. So if I can do it, I am sure you can do it too.
Feel free to reach me if you need any help.
Cheers
Pravin
Wow, that's truly inspiring...aapke baat sunke, abhi thoda sukoon mila :)
Thanks so much for your response. Lifts quite a load off my chest.
Will reach out definitely.
Raghu
Hello,
I understand your feelings. I was struggling as well. But like others said, the more you write the better you get. It does take practice. English is not even my first language.
My trick is I use the WH-Question method for my layout.
Say I write about Dehydration. What is it? Why can people get dehydrated? What to do to manage it? etc.
So by answering those questions, I have topics to talk about.
Also, by doing the keyword search using Jaaxy, I also pay attention to the brainstorming part in order to get more ideas.
You can also check out answerthepublic.com. Put your topic and it will generate a whole lot of ideas. ☺
Next thing that is also i.portant is doing your research. Check out previous post with the same keywords. You'll get ideas but don't copy paste them.
Hope it helps,
Ferra
Thanks Ferra.
But do you write about any topic that comes into your head or related to your niche? Cos consistently providing writing content is what I have a problem with, atleast right now, thinking about it
Will check out the brainstorming at Jaaxy. Sounds interesting.
Great question and I can see you already have great answers. I will just add that when you are writing picture yourself talking to a friend.
If you are writing about something that you have experienced, tell a little story about your experience, and then continue with the information that you would like to share ( thats what you have gathered from research)
Then end with your conclusion.
All the best to you.
Rose.
I try to write things that are related to my niche.
I also like to do mind mapping, just like what answerthepublic do.
Hey Rose,
Let's say I enjoy photography, I actually do enjoy it and engage in it quite a bit. But I don't know enough to go beyond a length. There are so many nuances and I am still a hobbyist at best. And then I see other blogs that go into greater lengths and detail.
So, I dont know how far I can write beyond a certain limitation.
That's where I get stuck :)
Thanks so much for pitching in, greatly appreciate it.
Raghu
All doors won't open at once. As you start writing you will understand more about your niche. Don't wait to be a master in your niche.
I am a professional wedding photographer (Though I retired from it now). When I was not professional, I used to shoot in auto mode. Slowly I learned about the technical details.
Later I became professional. I thought that people will come to me automatically because I am a good photographer. But I took some time to understand that clicking good photographs and running a successful photography business are two different things.
Later I learned how to create my website, how to do social media management, how to run paid ads and so on.
As you can see, the doors were slowly kept opening for me.
I suggest you o choose a niche (or two) with whatever limited knowledge that you have and explore more with time. Good luck.
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Hi! thank you for stimulating blog post!
I do agree with you that Effort beats Talent in any game; hence a talented writer who doesn't put any effort in his/her blog, will not be as successful as the person who with or without talent is diligent in his/her practice.
I also think about the idea of throwing darts; if you throw one dart, you have to be super precise to reach your target, but if you had 100 darts, even if you weren't the best thrower ever, you might eventually reach your target and get a lot of points (darts that land closer to the target) along the way.
Hence if you write many blog post, one of the post may attract the majority of your audience, but with the combined attraction of the other not so on target post, you can drive a larger traffic.
My two cents!