Are you posting enough?
When I created my very first website I thought like this,
"I'm just gonna publish a few posts and leave an affiliate link to Amazon and money starts flowing to my bank account."
Surprise, surprise, it didn't work like that :D
But I remember that I got my breakthroughs when I started publishing 1 new post every day...
Have You Published Enough?
There was a study of 3,5 million YouTube channels and they saw the average number of videos that YT channels have with certain amount of subscribers:
- Channels with 1 Million subscribers - 3,800 videos on average!!
- Between 100,000 to a million - 1100 videos!
- Between 10,000 to 100,000 subscribers - 418 videos
- Between 1000 and 10,000 subscribers - 152 videos
Even though this study was made of YouTube, you can apply the same principle to basically any platform.
I have seen similar studies made of Twitter accounts. The more followers an account has, the more they have done on average.
Same would most likely apply to Instagram, Pinterest, Facebook pages, and also to blogs.
Of course, this shouldn't lead you to post new content just for the sake of posting content. You must also provide some value there.
But you and me can see a direct correlation with the quantity of posts and the results. Let me explain why I think that happens.
Why Posting More Leads To Greater Results?
There are several reasons. Here are just 2 of them:
1. You get more data on what works => Easier to get results
Let's say that you've posted 100 pieces of content.
10 of them worked exceptionally well.
90 didn't work so well.
What are you going to do next?
Produce similar content that is working great. This will lead you to better results faster.
And the more content you publish, the more data you will get and the more confident you can become on what works.
2. You get better at what you do
The greatest basketball player of all time Michael Jordan said, "I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed."
If you want to become great at anything, you'll need to do it A LOT. When you are committed to posting more, you will practice your skills automatically.
Better skills help you to produce results faster.
That will improve the quality in your content as well.
Start posting more!
Roope "Are you posting enough?" Kiuttu
Now I'd love to hear from you.