96% Failure Rate: Why Is It a GREAT Thing for Your Business?

Last Update: June 04, 2021

Depending on the source, different statistics say that 70-96% of the businesses fail within a 10-year period.

Do you know why it's a great opportunity for you and me?

It means that your competition is generally really easy.

Over the past few years, I've seen so many starting their online businesses. Most people quit fast for all kinds of reasons.

"Life gets in the way" is probably the most common reason (=> They didn't make business success a priority).

People Don't Use Their FULL Potential

You have probably heard some people saying, "Human beings use only 10% of their potential."

That's probably true.

Even though I consider myself a high-achiever, I notice that I could reach much higher if I would give 100%. I'm not using my full potential.

And I notice the same in the other people.

I heard that geniuses such as Albert Einstein used 15% of their potential...

There's always A LOT OF room for growth.

3 Decisions

Tony Robbins says that you make 3 decisions every moment of your life.

  1. What you FOCUS on?
  2. What do things MEAN?
  3. What do you DO about it?

Let's put this into practice by analyzing the success rate of businesses.

Negative outlook:

1) 96% of the businesses fail in 10 years.
2) Things are too hard. I'll probably fail too.
3) I quit.

I guess this is one of the reasons why most people fail... They create negative meanings for statistics and things around them.

Positive Outlook:

1) 96% of the businesses fail in 10 years.
2) Most people quit. Competition seems to be really easy.
3) If I keep on building my business consistently, success will be easy.

You can see that the same statistic can give 2 completely different outcomes depending on how you look at it.


Give a little bit MORE out of yourself this year.

Go the extra mile.

I promise you're gonna see it in your results

It's Your Time!

- Roope "Your competition is easy" Kiuttu

PS. I'd love to hear from you.

Are you giving your 100%?

Have you noticed that you could achieve much more if you would give more of yourself?

Let me know in the comments below!

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Elviewash Premium
I really enjoyed reading this Roope! I love what you said about sowing. I am a believer in Christ and I definitely believe in reaping what you sow. I believe it's the law of life. I would love to follow you and learn more about your journey and reach out to you for guidance. Thank you.
NicholaJames Premium
Hi Roope,

It is important to stretch ourselves whenever we can because I think we all know tha we are not operating at our full potenial. Thank for the great reminder that we need to push ourselves to give 100% of ourselves.

Have an awesome weekend! Wishing you the very best!

Kind regards,
Roybretton Premium Plus
Good morning Roope,

Thank you for another excellent and thought-provoking blog post.

96% failure rate seems exceptionally high, Roope, I don't know that's a worldwide figure or a US figure? However, I do know that the numbers are very high.

I think it's very disappointing that so many members start out enthusiastically at Wealthy Affiliate and then just disappear! Many of them just stopping before the breakthrough!

I like your negative and positive outlook comments, there is such a contrast in the two different outlooks. I will go for the positive outlook.

As for giving a bit more; I have to be honest, I noticed a huge difference in results and work rate when I'm focused. For me to do this, it's important to have a good nights sleep and get the right work and play balance. I always say that I can achieve more in five or six days than I can working seven days in a row!

Have a great weekend,

Zoopie Premium
So true Roope, Most people aren't prepared to just do the work, let alone do 100%. In most jobs ( I have been in sales throughout my life) the average person will normally only do just enough to survive pay cheque to pay cheque. Ask them to do more and ..."life gets in the way" If they only did 20% more than the average person they are way in front, 100% and there is no stopping the juggernaut. The 3 P's. Performance, persistancy and perspiration = peak potential.
A great blog, thankyou for sharing it..
Johnpavich Premium
Roope great post it's also good and important to have a mentor😁
Also I recommend watching the 2011 movie limitless with Bradley Cooper it's about how he accomplishes so much after taking a pill that makes his brain use much more than Einstein. It's sci fi but an interesting look at what's possible?
I found it a very motivating movie!!!
RoopeKiuttu Premium Plus
Sounds interesting! Thanks for sharing John.