Is Video Marketing Better Than Blogging? You might be surprised.

Last Update: May 14, 2019

My wife and I make a quiet fortune blogging, and we have been making a quiet fortune blogging part-time in our spare time from the comfort of our home (or the hotel room, airport, beach bungalo, cruiseship or anywhere there is an internet connection!) since 1996.

Our proven model is simple:

  • Pick a Product/Service/Membership to Sell
  • Conduct Keyword Research to find out what PEOPLE MOST LIKELY TO BUY THAT PRODUCT are actually searching for when searching and shopping online
  • Publlish a blog post and maybe a review video based on the keyword research, and
  • Promote the post to rank on the front page of Google, Bing and Yahoo to generate organic traffic, leads and sales.

... and it works! If you work it!!

But therein lies the challenge.

BLOGGING is a lot of work, right?

So WHAT IF there was a faster, easier way?

WHAT IF we could produce similar results faster, easier and with LESS headache and hassle?

Is Video Marketing Better Than Blogging?

Is video marketing BETTER than blogging?

I don't know...

But what I do know is it took me LESS THAN 8 hours to produce, publish and promote 20 videos in the past 3 weeks optimized to rank for 146 keywords - and the videos are already converting to traffic, leads and SALES.

Now MAYBE it is because I am a slow writer...

But it would have taken me AT LEAST a month to research, write, publish and promote 20 blog posts to target the same keywords and it could take WEEKS... EVEN MONTHS to rank the content... especially with a brand new blog.

So here I am an OLD DOG... having spent the majority of the past three decades BLOGGING first and foremost and, well, heck...

Considering these recent results...

We might completely switch gears and make VIDEO MARKETING the PRIORITY because once they rank (and we are getting the videos to to rank REALLY FAST) - it's like an automatic vending machine that just keeps spitting out traffic, leads and sales.

What do you think?

Do you prefer video marketing or blogging? Why?

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MichalB Premium
I should be steering towards video creating as well.

The thing is, I have never done it on YouTube so I am bit of fearful.
I know there is nothing to be fearful about... but unconsciously it still holds me back.

I do make some videos from time to time on my cellphone, just to check how do "I look like"

What I have noticed, I have my thoughts in my head I know what I want to say - but once I turn the recording on I start feeling awkward and can't just find the words...

I guess it just needs more experience.

Anyways I am grateful for you post Rob and it encourages me to shoot a short video and post it on YouTube.
Cheers
Mike
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RobFore Premium
Hey Mike... I really like to have a "purpose" for the video.... to teach, entertain, guide viewers to click a link, optin or buy something. So USUALLY I will 'script' the video or at least outline it first, PRACTICE a bit, then go cut the video. Plus, if you goof it... just pause and start over just before you goofed it. LATER you can edit all of that stuff out.
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MichalB Premium
Thank you Rob for the advice; I will apply it

I appreciate that.
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TimMoto Premium
Great stuff. Thanks for the ideas!
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JKem Premium
This is a wonderful article! Thank you for writing it & sharing your results. I just wanted to add my .02 cents, bcuz your question, “Is video marketing better than blogging?” jumped out at me based on the statistics I’ve recently been made aware of regarding posting videos to one’s website. Current research shows that when you post a video - even one where the graphics are literally just a cartoon sketch of a hand holding a pen/pencil and writing out the words that are in tandem with the audio - sales of that product increase by ~60%, which obviously is significant. So to tie it together in order to answer your question, I personally find that it’s really a combination of both: posting even the most simplest of videos, from YouTube, Vimeo, etc., on one’s blog is an optimal way to make the most & the best of both mediums. *For those who may not know but might be interested, these videos can be created for free, but if you don’t know how &/or don’t want or don’t have the time to spend creating the videos, you can outsource the service for a minimal fee thru sites such as fiverrr, Upwork, etc.. I would like to add one last tidbit, & I’m just re-emphasizing what the article shares, bcuz it is critically important info to keep in mind...when creating your videos, be certain to continue to be mindful of & include SEO. That’s why I chose to use the above example of how simple a video can be...as long as you’re following the same style as when blogging, writing your content, then the SEO is included, which draws organic traffic, & it’s easy to see how including videos can exponentially increase your income, as well as your traffic. I hope I’ve made sense, & I’m sorry for the length!!
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RobFore Premium
Absolutely... we have used tiny little 2 minute long 'cartoon videos' to rank for all kinds of keywords which works well if people are camera shy, etc. Also, by embedding the videos on your blog... you automatically increase the STICKINESS of your blog... the length of time people hang out... which increases how well the post will actually rank.

So normally what we would do is first do a blog post... then maybe later do videos. Now I'm think start with videos and give them some time to work their magic... then create a blog post to match the style and structure of the best converting video.

Good stuff. THANK YOU for your insights.
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TimMoto Premium
It makes a ton of sense.. thanks
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JKem Premium
YES!! You hit on everything I can think of, with the embedding and all. I totally agree with your strategy of posting the embedded videos and then allowing them to ‘sparkle their glitter’....and then adding the blog, and perhaps adding one or two more keywords when adding your article..? just for any new traffic that may have not seen the original video post..? Just thinking out loud. Your article has been so enlightening and I’m excited to do the same ‘experiment!’ Thank you again, for the awesome info!! 😀
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cramervod Premium
Pick a Product/Service/Membership to Sell

Conduct Keyword Research to find out what PEOPLE MOST LIKELY TO BUY THAT PRODUCT are actually searching for when searching and shopping online

This is the part that I struggle with the most. I can find a product that I like but you make this sound automatic when I don't see it like that at all.

What kind of steps do you follow to gather this information?

Eric
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RobFore Premium
I ask the question: What PROBLEM does the product solve or what SOLUTION does it bring to the table. For example, let's say we have the idea to promote Wealth Affiliate.

What PROBLEM does wealthy affiliate help solve?
What SOLUTION does wealthy affiliate bring to the table.

So maybe the brain comes up with... WA offer a step-by-step affiliate marketing method proven to make money blogging.

Okay... so I might start our keyword research looking for stuff that matches that. Like "blogging for beginners" or "can you make money affiliate marketing" and kinda go from there.

So, yeah, it's not really automatic... we have to on our investigation hat. LOL
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cramervod Premium
So, I suppose you likely get better at it the more you do it then and for now, I just need to keep trying to figure it all out.

You would carry on by listing the things you find before deciding on a couple that you like best.

Which is what you test once you are clear about the previous.

Thanks for responding

Eric
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RobFore Premium
We use Jaxxy for keyword research and it really is a just a matter of putting yourself in the shoes of the consumer and the research tools help us narrow that down almost to specifics.
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cramervod Premium
Okay, I will go back and make certain that I am utilizing all that it can do. Perhaps I will meet an ah-ha moment along the way.

I appreciate the information it helps me find my weaknesses so I can improve them.

Eric
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JKem Premium
I think another reliable way to research which products are currently the best sellers is to go to sites such as ClickBank, which you can join for free, and then when you’re brought to the main page listing their (digital) products that are for sale, click on the tab that says “Gravity” which I believe you can find within the box that’s listing the product. If it is necessary to first select a product in order to use the “Gravity” info, then I do know that anything & everything “Weight loss,” is a seriously hot niche. But at the very least, you could search under weight loss & then choose a product in order to see the invaluable info that the “Gravity” tab provides. Hope this helps. 😀
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cramervod Premium
Of course, it does and thank you as well for the tips. :-)
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MoneyMech Premium
Are you making videos with real people or are they generated with software, like slides or animation?

Also how long are the videos you are talking about? Yes it takes a long time to write blogs, but how long are these videos?
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RobFore Premium
These have been keyword targeted 5-7 minute long slide show style videos. So there are scripted power point slide. All individually recorded. It took me a good 8 hours to just record the videos... but that was WAY less it would have taken blogging.
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MoneyMech Premium
Gotcha, thanks for the clarification :)
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