Website Promotion Using SEO
How To Promote Before You Launch
Hi Folks
When it's time to promote your business on the Internet, you will first want to make sure that your website looks good and is user friendly. If it does, it’s possible to gain trust and credibility, while poorly designed websites will have a hard time to appear trustworthy.
When your site looks as good as its going to get then its time to promote it on the Internet.
So what does that mean? To put it a different way, in dollars and cents, sacrificing your Internet marketing means sacrificing money from your business's bottom line. But which kind of marketing will make the most money for your business?
Most online marketing professionals agree that search engine optimization is what can make your business the most money online.
This means that you are trying to drive traffic to your website in order to gain new customers, make more sales, and make more money. No business in this day and age can survive without a full and complete Internet presence, and no online presence is complete without a search engine optimisation process.
So, how do people search in the major search engines?
Well, the most common is without doubt to search by keywords or phrases. That is at least what most people do when they begin to look for something that they want.
That means they type one or several search terms into Google or whatever search engine they prefer. What you need to do as a business owner is think about what words your potential customers might type in order to try to find your business. Make sure to use the kind of language as people do when they speak to each other, and not the technical terms as might be used by professionals in your business.
Further, you want to make sure those terms are listed prominently on your website. Your website should have these terms on them so people who are looking for your business will be able to find it without a problem. This is the most effective way to promote your business on the Internet.
SEO your way to success involves adding pictures with proper alt text to your Internet posts as well. In addition to alt text, you can list little strings of metadata in your articles, often referred to as meta descriptions. They are basically there to summarize what the article is about and will be visible for potential customers using search engines to search for your product or services related to your business.
Another SEO optimisation tool is to include outbound links to related websites in your text. That way, people can navigate to and from your site, getting additional information to read.
Of course, you don't want to direct people to competitors' websites, but perhaps you can link them to educational pages where they can learn about things that will make them convinced that they need your product or service.
Regardless what which SEO procedures you use to promote your business, the point is that you can't go wrong by using this kind of process, and that in fact this process is essential to help you grow your business, and find new customers.
Onwards and upwards folks and be successful.
Robert Allan
Recent Comments
33
Thanks again Robert for your always informative information....I always look for your blogs!
Happy to pass on my tips and advice Terry so hope you took something away from my blog.
Enjoy your Saturday.
Robert
Still a bit confusing to me but the article has been booked marked for later when I need it thank you for writing
Hi Maggi, thank you for stopping by and for your comment.
Always best to bookmark the ones you know will help you later on.
You get stuck, you get in touch.
Enjoy your Saturday.
Robert
Thanks for sharing this valuable info. I haven’t been using any external links other than affiliate links in my posts, going forward I will be sure to include external links. Thank you.
Hi Jenny
Thank you for reading and yes external linking is great for SEO especially if the link is to an authority site such as Wikipaedia.
Enjoy your Friday and the weekend to come.
Robert
Hi Robert: I have been accepted by Amazon (if I sell 3 items in 180 days). but I cannot get the links into my site. I have been trying for days and days. Do you think plug ins would help?
Hey Janice,
Are you looking for adding Amazon affiliate link to your site, if I am not wrong? If so, here is the training: Step 1: Search/find the product you want to promote I hope its useful,
Regards
Thanks Robert I have chosen "merrell moab hiking boots" which fits in with my website "moabmemoriess.com" AND I have highlighted and copied the link, (many times), but I can not get the link into my site.
Hi Janice, thank you for stopping by.
When you say Links do you actually mean Codes.
Amazon will give you a code for an Ad and this you have to insert in Text and NOT Visual.
OR
You can insert the code within a Custom HTML Widget on your Sidebar.
You still stuck, you send me a PM.
Not tonight though as I'm about to sign off.
Robert
Send me the LINK with a Private Message so I can take a looksee but as I said in my previous response it could be a Code.
Robert
I think that is one thing I have tried Robert, (of many) but then I just get the code on my site instead of the link with the picture and text on it.
hope you understood my last reply. I attempted to send the CODE for the link, but got a message it was too large. Attempted to send it both private and regular.
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As always spot on Robert!
Your wisdom is appreciated.
Happy 2019, and continued success.
KyleAnn
Hi KyleAnn and thank you for reading and your kind words.
Hope your 2019 turns out to be a great one for you.
Robert