Videos - SEO & Leads

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Videos Can Improve SEO and Lead Generation

I have to ask you all. How many of you have videos on your site or on any of the video platforms to promote your online business ventures?

I’m betting not too many. I’m thinking that after you read this blog you will have changed your mind because it’s predicted that by 2017 video content will account for an astounding 69% of all consumer internet traffic. By 2018 close to one million minutes of video will be published online each and every second.

Videos can also be cheap to produce as well and you likely already own the necessary equipment such as an iPhone or Android phone with a free video editing software app.

So let’s take a look at how video content can have a massive impact on SEO and lead generation efforts for your online business.

The Positive Effect of Video on SEO

Of course we all know that Google’s search engine is an online giant which processes roughly40,000 search queries every second. Considering that Google owns that other internet giant that is YouTube, videos on that site are given preferential treatment in how they rank and appear in search results.

In fact, this time last year Google altered how snippets are viewed in the search engine results pages. This ultimately resulted in YouTube videos owning over 91% of the snippets that appeared. Think about it people. This means that between the amount of queries Google processes, and the sheer number of YouTube snippets that show up for related searches, thousands upon thousands of eyes could land on your videos every day.

Leaving the advantages of the Google-YouTube relationship aside for now, simply posting videos to YouTube or another social video sites massively increases the likelihood that your video content will be found by users searching for information related to your particular market, niche, product, or service. By not uploading videos to one of these platforms, you are missing out on massive marketing potential.

Besides, YouTube is free to use and virtually an unlimited amount of content can be uploaded without ever paying a dime. With so much potential and so little out of pocket costs you really cannot afford to ignore it.

How Video Increases Lead Generation

As was stated earlier, video content helps to establish a type of visual rapport with viewers; even more than text, images, or overall website experiences. By producing captivating videos, there is a much higher chance that audience members will visit your website, and every website visit is a valuable potential lead.

YouTube and other various video platforms provide businesses with massive potential for increased brand awareness. Additionally, with YouTube visitors possessing the capabilities to subscribe to certain channels, this provides brands with an outlet to continually push video content in the hopes that those who have yet to visit a corporate or product site will eventually be enticed into doing so. This is by no means insignificant because networking is another crucial factor to online success.

The ability to film, edit, and publish video content is becoming an increasing necessity for SEO, lead generation. Without video content making its way into the different ways you publicise your website products or service you will likely fall behind.

My advice to you all right now is that if you are not yet creating video’s and publishing them on whatever platform you decide on 2017 is not far off, and by then there is a good possibility that your online business es survival cannot be maintained without it. Integrate this type of content into your business/marketing plan now and become a video master. You will have a significant edge over your competitors who have left it too late to jump into the video game.

Have you already been publishing video content on YouTube or other social video platforms? If so, how has this affected your website traffic, SEO ranking, and lead generation? Please leave a comment below and let your fellow WA members know about it.

The bottom line is that video content is becoming an increasingly imperative endeavor for all businesses to undertake. Videos create a highly valuable experience to viewers as they build a visual relationship between you and the viewer. Video provides a sense of your brand’s identity, the type of language you use, and how you provide value to users. If videos are done properly they can do a better job of communicating your vision than any blog post or article ever could.

Ok folks the message is clear to you all. Get creative and make video’s for you website’s promotion.

I will publish another blog as soon as I can get it together with a selection of video sites you can use to get your website seen and found to generate traffic which of course will generate sales.

Have a great day wherever you are and leave lots of comments lol

Robert Allan

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Recent Comments

38

Thanks Robert This is a wealth of information to people like me who aspire to market online but have no experience and lack information about how to make a success of online marketing.
You are an asset to WA community. I will keep an eye on your blogs for more learning from your experience.
God bless.

Thank you for your comment and glad to help out.
Have a nice day/evening.
Robert

I read that it is a powerful marketing strategy to get website traffic, but I had not done that yet. Thanks very much for yr sharing, Robert. :))

Hello Jewel and thank you for your comment.
It does make a lot of sense to use the personal touch through videos.
You have a nice evening.
Robert

This is a wonderful Blog Robert - thanks.
I am interested about how you get your video ranked? Any specific tricks?
Richard

Hello and thank you for your comment.
I'm afraid its been sometime since I used vids extensively and google has had its updates since then as well.
I think if you ask Marionblack or Loes they could supply you with the relevant info.
have a nice day.
Robert

Thanks and all the best.
Richard

I have connected to so youtube video's working up to the courage to do my own in time

Don't be bashful Katie. Its only a machine after all.
Make sure you give us all a preview.
Have great day and thank you for the comment.
Robert

lol might be so but you have to talk and everyone sees you ha ha

I believe the power of YouTube.
Bliss

Thank you for your comment Bliss and why not give it a go if you haven't already done so.
Robert

great post Robert,

You continue to be on a role with your great content on a regular basis.
Thank you Sir!

Thank you for your compliment and for your comment.
I do my humble best but didn't you see I've lost my ambassador status already lol.
Oh well onwards and upwards.
I will get it back sometime soon.
Robert

I'm with Mark. Putting a video on a website is easier said than done.

Oh no its not. read my reply to Mark.
Thank you for the comment.
Robert

Spot on my friend. And let us know how folks that are camera shy can get videos done for as little as $5 or $10 bucks
John

Hi John and thanks for your comment.
I never paid anything coz I did them myself.
But of course you're right you can get them done and very well too for minimum cost.
Have a great day.
Robert

Well that's got me thinking!

Hello and don't think. Have a go.
What's they worst that can happen.
You will never get to Hollywood lol.
Seriously give it a go.
Thank you for the comment.
Robert

I'm in accordance with this Robert, just not sure how to go about this having never made a video before.
Also, the question of do I do screencast type videos or "me on the screen" videos???
Have you done any yourself Robert and if so how did it go and what sort of response does it get you?
Mark

Hello Mark.
yes I used to create my own videos for my own YouTube channel and I was quite successful in that they did generate a lot of traffic.
Me being me though I stopped doing that and contacted other people posting their videos and asked them if I could put my link in their description for a percentage of the revenue or I just gave them a one off payment as a fair amount to do this.

It is better if you can do a 'Me On The Screen Video' as you say but a videos with only a promotional message will do just as well.

I started out doing this until I got myself a Video Recorder and did it that way because with a recorder you can try as many times as you like until you're happy with it.
In other words you can edit until the cows come home until do have it perfect.

Hope I'v e answered your question and thank you for the comment.
Robert

Thanks Robert..
..football season kicks off today in Scotland, have you got a team or is footy not your thing.......Jam Tarts or Hibees?
Have a great weekend
Mark

Hello Mark. I am not in the least interested in sport.
I used to play snooker as part of my misspent youth though and was the Scottish East Coast Amateur Champion two years in a row.

Played against all the great of that era and beat some of them as well.

Enjoy your weekend as well.
Robert

Got to be a decent player even to get to that level Robert, something to tell the grandkids as well!!

Mark

Already told them and still got the bow tie lol
Have a good one.
Robert

Jimmy White the second!!

Played him and beat him and Ray Reardon and a few other as well but then I started to slow down. Old age I guess.
Have a nice evening.
Robert

Robert.....you dark horse you!!!
Respect.
Mark

Yeh, a dark horse going white on top now lol.
Now I'm really off for the day.
Busy one tomorrow.
robert

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