Tips On Marketing Lifecycle

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10.9K followers

Does Your Marketing Efforts Give You The Results You Desire?



Hi Folks

I just read a post by one of my favourite writers, Julia McCoy. This is the gist of what she has written about the lifecycle of online marketing.

According to Julia there are four important stages.

Awareness


In this stage, the buyer is aware of your brand. Pushy tactics will turn them off.

For buyers in awareness, you should create high-quality content that builds trust, and establishes your authority.

Create Awesome SEO Posts

Original research

Brand awareness blogs

Web pages and guides

Lead magnets, eBooks

Videos

Interest/User Intent



The buyer now has Interest in your brand with possible Intent to buy.

To build a relationship in this stage, real conversations with the buyer will have the most impact.

Conversational marketing (live chat and phone calls with your best salespeople, messenger bots)

A website that makes it easy to contact you (clear calls to actions, easy navigation and contact forms)

Lead magnets and webinars

List-building and email marketing

Retargeting campaigns

Decision Making Based On Trust


In the Decision stage, if you have answered their questions, and provided value, and built trust, then buyer is ready to buy.

Following up

Positive reviews

Product demos

Loyalty To You And Your Brand


The Loyalty stage doesn’t exist in the sales funnel, but it’s critical for modern buyers.

Nurturing loyalty keeps your buyers coming back. Eventually these customers can become brand evangelists. How?

Great service and great products

Regular follow-ups to touch base

Brand updates

Fresh product releases

There you have it folks and remember consumers are a lot more savvier than they have ever been before. They have the internet at their fingertips to help them make buying decisions.

It’s time to treat them like the humans they are – not numbers and wallets. If you really want to make a difference with your marketing and appeal to today’s buyers, the marketing lifecycle is what its all about, so take heed.

Have a great day and be successful.

Robert Allan

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Recent Comments

20

Thanks Robert!
This is an important and educational post...take heed is right!
Your wisdom is much appreciated.
All the best,

KyleAnn

Hello KyleAnn
Have you got your own Marketing Lifestyle right?
if not then you have some work to do.
Thank you for reading and for your comment.
Enjoy your Tuesday.
Robert

This post is awesome. Thank you!

Nida

Thank you for your kind words Nida.
Happy to pass on tips and advice that will hep the membership.
Enjoy your Monday.
Robert

Awesome post.

Happy to pass on Julia's tips and advice Chong.
Have an awesome Monday.
Robert

Robert, you're a wealth of info for us I appreciate your post very much.

Hi Robert and thank you for stopping by and reading my blog.
Always happy to help the membership.
Enjoy your Monday.
Robert

Absolutely love this Robert. It appeals to my sense of fairness much more strongly than dragons and sharks do. I may be wrong, but I believe there are laws against predatory advertising. If not, there should be.

Hello Teri
Thank you for reading and for your input.
When they first joined there were a lot of WA members went down the road of the Hard Sell.
They learned the error of their ways soon enough.
It pays lay your business foundation and then it must be built on Trust.

Have a great Monday Teri.
Robert

Thank you Robert for all you do to help us!

Happy to help John.
Hope you took something away from the blog.
Enjoy your day.
Robert

Great information! Thank you for sharing!

Hi Michael
Happy to share and hope you learned something from the blog.
Have a good one.
Robert

Excellent post Robert. Thank you for sharing.

Hello Michael and thank you for dropping by.
Happy to share and pass on Julia's tips and advice.
Enjoy your Monday.
Robert

Building a brand is crucial, and I appreciate your helpful information. Thanks for introducing us to Julia McCoy.

Hello Fran
Hope you took a tip or two from my blog.
I have been following Julia for at least three years now and she always has something worthwhile to pass on to the masses.
You should look her up and you will get lots more tips and advice from her writings.
Enjoy your day.
Robert

Robert, I wasn't familiar with Julia's work.

Thank you for sharing this very thought provoking information. I am continually seeking ways to create "brand ambassadors" in all of my business activities.


Regardless, the marketing life cyle is important to keep in mind if we want to capture people when they are ready to make their purchase on our affiliate marketing websites.

Hi Sondra, you just caught me before I sign off for the night.

I have been a fan of Julia for a few years and always try to read her blogs as they are full of great tips and advice.

Follow the her advice and the lifecycle Sondra and you wont go far wrong.

Now I must be off, busy day tomorrow.
Robert

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