The Basic Concept Of On-Page SEO
Last Update: Mar 5, 2016
Hello again my fellow WA members. And once again I find myself repeating myself.
I published a blog some time ago on Keywords and the use off as well as pointing out a few do’s and don’ts
It would seem the information I gave in that blog hasn’t been taken on board by quite a few members. Its either that or they are all new members. However as I am a helpful kinda guy I will more or less repeat what I said in that previous blog with a few amendments.
The purpose why website owners engage in search engine optimization or SEO is to have their websites in the top positions of Search Engine Results Pages. This can be done for specific keywords and are grouped into two categories: on-page and off-page optimization.
The second one can be achieved by creating back links to the website. The back links will help you increase your site reputation and is very important for getting on the the first page in search results. But the basic element of optimization is the page itself. The on-page optimization is an integral part of search engine optimization because it is the one that describes the content of the website and emphasizes the Main Keyword you are targeting.
Identifiy Your Keywords
When it comes to SEO, the first thing you need to do is to pick your keyword. Its important that you look for targeted words or phrases that are connected to whatever your website is all about be it a product or service. By doing this, you will achieve a high search volume. As a rule you need to optimize each page for only one keyword since the main goal of SEO is to highlight a specific keyword in order to relay a message to your visitors and to the search engine what your site is offering. On-page optimization is actually a no-brainer and website owner can achieve the search result position they desire given the right moves.
Right Ways To Use Keywords
To be successful in on-page search engine optimization, you need to put your main keyword at relevant into visible and invisible (Meta) page elements. The best thing to do is to include informative, entertaining and readable content so your visitors will know what your website is all about and can easily find the information they need. Your content should also mention your keyword at least 2 to 4 times. Once you have written your website's content with your targeted keyword, you also need to think of a page title that will also contain the keyword. Then, add a few header tags (h1, h2, h3, and so on) in order to label paragraphs. And lastly, it is very important to be careful when using your keyword. Check the word frequency in order to avoid excessive use.
Doing all these things will not automatically put you on the first page of search engines but Google in particular does like clear pages that are informative and easy to navigate. The second can be achieved with the simple menu from which you can reach any page on the website in just one or two clicks.
The Importance Of SEO
The purpose of search engine optimization is to tell everyone what your website is all about. For WA members websites engaged in business, search engine optimization will help them get as many visitors to their sites as possible. This of course will equate to how successful their business will be which means how much of an income they will generate.
Optimization is a cost effective way of introducing your products and services online folks and if you’re really interested in performing SEO on your business or any other site then I advise you to follow the right techniques and practices in search engine optimization.
Before I finish. Do any of you reading this blog actually know what On-Page Optimization is?
If not, I feel another blog coming on. Let me know via your comments below and thank you all for reading this far.
Have a nice day people.
See more comments