Seo Steps For Website Traffic

byRobert-A

10.9K followers

Updated 8 years ago

My blog for the weekend is a variation on one of my site articles. Why? Because some of the site content I’ve been asked to look at might as well have never been created. Why? Because members are not paying enough attention to the WA trainings! They don’t seem to be taking much notice of the trainings and blogs published by people such as myself and a few other of the more experienced membership either.

Moving on! By now, you probably already have the theme of your website established, your keywords picked and your website ready to go live. You're thinking that you'll submit your site to the search engines, sit back and see how much traffic the search engines will send you, right?

STOP! There are many different avenues you can take to drive traffic to your site but they should only be taken after you make the search engines your first priority. The search engines should be your foundation. They'll always send you a certain amount of traffic if you have a high page rank.

IMPORTANT!

Your website must be 'set up' for a high page rank in the search engines and it's important to do it 'before' you submit your site for the first time. Here's the reason why:

Usually, after you submit your website to the search engines for the first time, your website will be 'spidered' fairly quickly and hopefully your site will be listed on one of the top pages.

If you make changes to optimize your site after the spiders have crawled your site you may not see your changes take effect for some time.

Without getting into the mechanics of designing your website, here are the basics of setting up your website to be search engine friendly.

THE FIRST STEP is to establish the MAIN keyword for your site. This is the word or phrase that you want people to type into the search engines to find your website. It's important to have your site focused around your MAIN keyword.

Let's say you have a site dedicated to 'building your own home' so we'll use 'home building' as our main keyword example.

THE NEXT STEP is to create a title (see previous blog - https://my.wealthyaffiliate.com/robert-a/blog/how-...) for your website and to place it in the 'title tag' of your site. The 'title tag' should be the first tag in the 'head' of your site and it's important because many search engines use the contents of the 'title tag' as the title of the listing. They also look for keywords in the title and your MAIN keyword should be the first or at least within the words in the title. There is absolutely no point in having a title without a MAIN Keyword!

Generally, your title should be no more than 40 characters and, again, it should begin with your MAIN keyword. Try to avoid using 'stop words' in your title. Stop words are transition words such as - and, but, or, for, with, from, that, this etc.

Here's a possible title using our example MAIN keyword 'home building' - Home Building - Home Construction Plans

Notice the MAIN keyword is first, the title is less than 40 characters (39), there are no stop words and I managed to put in 3 secondary keywords - home construction, construction plans and home construction plans.

THE NEXT STEP is to create a 'keywords meta tag'. This is where you list all the keywords you want to use for your website starting with your 'MAIN keyword'. A good rule of thumb is to use about 20 keywords and your MAIN keyword should be contained in about half of them.

Using my example keyword 'home building' our keywords could be - home building, home construction, home building plans, home building cost, construction plans, etc.

Notice I didn't use my MAIN keyword 'home building' twice in a row. For example - home building, home building plans, etc. Search engines might see this as spam and it could hurt your ranking.

THE NEXT STEP is to create a 'description meta tag'. This is where you describe your website and, again, you should start with your MAIN keyword.

Keep your description to about 150 characters, use as few 'stop words' as you can and sprinkle in as many secondary keywords as possible. Make your description interesting because search engines often use the contents in your 'description meta tag' as the description of your website in the listing.

THE NEXT STEP is to use your keywords often in the body of your website. Make sure your 'MAIN keyword' is somewhere in the beginning and at the end of the body of your page.

It's a good idea to use your MAIN keyword in an 'H1' tag and other secondary keywords in an 'H2' tag.Its also a good idea to use long tail keywords as they have proven to generate a high ranking.

It's also a good idea to underline your MAIN keyword no more than once and to use bold text for your MAIN keyword no more than once.

There you have it in a nutshell as they say, and although there are other factors that determine your position in the search engines, having the basics of what search engines look for will give you a much better chance of making it onto that ellusive first page and driving consistent website traffic to your site.

And Please Read This Blog Again Then Save It, Bookmark It, Print The Damn Thing Off And Keep It Handy For Future Reference So I wont Have to Keep Reminding You Off These Very Important Steps.

With this pic - if you right click you can enlarge/save/view to see it full size.

To help you a wee bit here are two links for free tools that will aid you in creating great Titles and also give you great pointers for your Website SEO.

http://www.scrubtheweb.com/abs/builder.html

http://seotools.scrubtheweb.com/?answer=meta11

Have a great day or evening wherever you are and please leave a comment below. Just to show your appreciation you understand lol.

Robert Allan

ps

This pic is just for fun coz I love the quote lol