Pay Per Click Marketing

Last Update: August 23, 2015

A Quick Guide To Pay Per Click Marketing

Hello folks and this is a quick blog for all those people who have asked me about PPC.

I must add there is training on this subject within wealthy affiliate but yet again people seem to want the quick answer, so here goes.

Pay per click, as the term itself suggests, is a form of advertising that makes use of keywords for popularizing your business on the web. To make a success of your pay per click marketing you need to find the keywords that will best describe about your business. Pay per click marketing is used these days on a large scale, as this is the best way to reach out to online visitors. A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.

Yes people, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty details about pay per click marketing before using pay per click marketing for your business.

Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business.

Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.

There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.

Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in any business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.

Ok people thats about as much as I can write at this time so I hope I have answered all those PMs I was sure to get in the coming days if I had never published this blog.

Please leave a comment if I have indeed answered your questions. If not leave one anyway coz its nice to be nice lol.

Robert Allan

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kirby34 Premium
Great blog, what is the link to the PPC training here as I can't find it?.
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Robert-A Premium
Hello and thank you for the comment.
I believe the training video is in here: and here is the best one: Have a nice day.
Robert
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JAHBOBCLATO Premium
look at the jpeg image attached.
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Robert-A Premium
The two training videos I mention do cover PPC to a certain degree so I don't know why you are showing me yours.
Thank you for your comment though.
Robert
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JAHBOBCLATO Premium
I wish I could be of better help on this subject. Check with Kyle sometimes.
He knoooooows a few things.
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SamiWilliams Premium
Thanks Robert. Always good to have another good description of this part of the market and how to use it.
Sami
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Robert-A Premium
Thank you for your comment Sami.
Try it and see if you haven't already done so.
Not everyone's cup of tea but you wont know if you don't try.
have a nice day.
Robert
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SamiWilliams Premium
Am editing, getting ready to post. I have been revisiting lesson courses and tutorials (I am sure the search for perfection is a cover for procrastination)
thanks again,
Sami
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ginax Premium
Thanks Robert. I was thinking of implementing PPC but the competition and the fact that I wasn't financially prepared got me thinking twice.
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Robert-A Premium
Gina it can cost you a packet if you are not sure what you are doing.
Proceed with caution is my advice to you and anyone else who has limited funds.
Thank you for your comment.
Robert
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goldin Premium
Very useful and interesting information, thanks
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Robert-A Premium
No probs and glad to help.
Have an excellent day and thank you for your comment.
Robert
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rosieM Premium
Yes! PPC is a powerful platform. ...Google Ad Words are a fantastic place to use and also learn more about PPC.
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Robert-A Premium
Hello Rosie and thank you for your comment.
There's loads of tools you can use to generate income or at least help you along the way to earning that income.
It doesn't do any harm to try them out and whatever doesn't work for you then you discard that method.
But you wont know until you try.
Have a nice day.
Robert
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rosieM Premium
100% correct! If you never try...you will never know...you will also never win or succeed......it all takes time and effort.....
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