Pay Per Click - Info & Lessons

Last Update: October 19, 2015

Hello my fellow members. I found this very interesting page from Wordstream full of links to articles and blogs that will be a tremendous help to anyone who is interested in PPC as a way to make good, if not great money from your website promotions.

For those of you to whom PPC is still a mystery it will certainly open your eyes to a great way to increase your bank balance.

PPC, better known in internet marketing circles as pay-per-click marketing or paid search marketing, is a complicated topic, and there's so much conflicting information out there, it can be overwhelming for beginners – and even for people who have been doing search marketing for years! All these pages teach you the basics of paid search as well as more advanced PPC strategies.

Begin with PPC 101 and then move onto PPC 102 and Advanced PPC.

The PPC Basics: Think AdWords for Dummies! (Don't worry, you're not dumb – everyone has to start somewhere.) In this course, you'll learn the answer to basic questions like "What is PPC?" and "What are keywords?" You'll also learn how to set up an AdWords account, including all the key elements of an AdWords account from keywords to ad groups to campaign structure, as well as the primary metrics you'll need to track, such as cost per click and Quality Score.

AdWords Optimization Best Practices: Once you know the basic concepts, you can move on to learning PPC advertising tips that help you make the most of your budget. PPC 102 includes lessons on keyword research, landing page optimization, bid management, ad text optimization, and other PPC optimization techniques you need to know.

Advanced AdWords Strategies: In the final course of PPC University, you'll learn more advanced search engine marketing strategies such as retargeting, geotargeting, and mobile PPC. By the time you're done, you might not be an AdWords expert, but you'll be close!

Each lesson is packed with PPC tips as well as recommendations for PPC tools that will help you along the way.

Why PPC U Beats the AdWords Help Center

Many marketers turn to the AdWords Help Center when, well, they need AdWords help. But the AdWords Help Center contains an enormous amount of information and can be difficult to navigate. If you're just getting started with PPC or need a little help with AdWords, PPC U is for you: a contained resource with a clear beginning and end. It's like going to school for a PPC education — you'll have guidance the whole way through from industry experts like Larry Kim as well as our 100% AdWords certified customer support team. The time to start your PPC education is now! Begin with the first lesson in PPC 101, "What is PPC? and keep going!

PPC 101: Getting Started with PPC

What is PPC?

Keyword

Ad Group

Text Ad

Click-Through Rate

Quality Score

Cost per Click (CPC)

Cost per Action (CPA)

Conversion Rate Optimization (CRO)

How to Set Up an AdWords Account

PPC 102: PPC Campaign Management & Best Practices

PPC Keyword Research

Negative Keywords

Keyword Match Types

Long-Tail Keywords

Ad Text Optimization

Ad Extensions

Bid Management & Optimization

Landing Page Optimization

A/B Testing

Conversion Tracking

Managing Your PPC Budget

AdWords Analysis: Benchmarking & Troubleshooting

Advanced PPC: Going Beyond the Basics

Remarketing

Dynamic Keyword Insertion

AdWords Mobile PPC

Call Tracking

Geotargeting & Local PPC

Ad Scheduling (Dayparting)

PPC for Lead Generation

PPC for B2B Companies

Tools & Resources

PPC 101: Download all the material in PPC 101 as a free PDF.

Search Marketing Webinars: There's regular webinars on a range of topics to help you get more from search marketing.

Grade Your AdWords Account: Get 40 hours' worth of PPC analysis in 60 seconds or less. It's fast, secure, and free!

AdWords E-Books: Explore the library of free guides, e-books and white papers to learn more about PPC and other web marketing topics.

There you go people a fantastic resource for you and every question answered fully with examples.

With this blog you don’t need to thank me as its all from Wordstream but you can leave a comment if you want to.

Have a nice day.

Robert Allan

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Recent messages
Lady May Premium
Has anyone every used Taboola to market their website, how would it compare to Roberts advice?
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Morticai Premium
I've used it. If your product is "distraction" worthy, then you can do well.

Also be sure to use remarketing to your advantage!
https://ppcmode.com/retargeting/
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Robert-A Premium
Hello Sharon. So sorry for not getting back to you.
I must have missed the notification.
It seems you have an answer to your question from Morticai
Thank you for your comment and I will try not to forget you again.
have a great day.
Robert
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Robert-A Premium
Hello and thank you for getting back with your answer to Sharon.
Have a nice day.
Robert
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JewelCarol Premium
Robert, I read that bing ads are great for ppc, what is yr experience? Thanks! :))
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Robert-A Premium
Hello Jewel.
A pic really is a must have within your Ad. It not only catches the eye of the reader/browser but a relevant image will give a clearer message what your Ad is about than boring old text.
Use them jewel and you can't go wrong because we as humans like imagry.
Robert
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JewelCarol Premium
Yes, Sir, thanks a lot, lol. :))
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GregKey Premium
Thanks for this Robert. Bookmarked for later.
Greg
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Robert-A Premium
Hello Greg and glad you found it helpful.
Thank you for your comment.
Robert
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PIOFJR Premium
Thanks Robert. Bookmarked.
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Robert-A Premium
Thank you for taking the time to visit and leave your comment.
Glad to help out any way I can.
Robert
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AZechinato Premium
Hi Robert. I so appreciate all the work you've put into this blog. It is tons to take in but important info nevertheless.

Will bookmark as I consider your posts interesting and informative and when I am ready for it, I'll know where to find info.

Thank you as always,
Angela
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Robert-A Premium
C'mon now Angela, I thought you still felt young and energetic lol
It will be a dawdle as we say in Scotland.
Glad to help you out and point you in the direction to take when you are ready to take the plunge.
Have a nice day.
Robert
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AZechinato Premium
Robert, I love to read and it seems that there is more than enough to read here at WA to last the rest of my life. lol.

My little brain is spinning as I am learning how to set up an autoresponder, started a second new website and keeping up with all the marvelous training (like yours). PPC marketing is on my list.

I can't wait until I get to where I know what the heck I am doing!!! lol

Just kidding.I am having the time of my life and frankly am proud of myself for being able to keep up at my age....

Thank you kind sir,
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Robert-A Premium
What do you mean at your age. I'm old enough to be your emmm big brother lol I am doing ok.
You must know that age is no barrier to learning or being a success Angela.
You get stuck into the training and before you know it you will have a thriving online business on your hands.
And I'm always here to help you along the road to that success.
have a nice day.
Robert
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SamiWilliams Premium
Thanks, Robert.
Too much to absorb in one go through-
Bookmarked!
Sami
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Robert-A Premium
It is quite a lot of info to take in but I thought it best to put it all in one blog and as you say they can always bookmark for future reference.
Thank you for your comment and have an excellent day.
Robert
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KatieMac Premium
This is excellent information and I have bookmarked it for when I am embarking on this soon thank you Robert have a good week
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Robert-A Premium
Katie I've only just noticed you're an ambassador now. Well done you and now you know of course you have to work twice as hard lol
As I said to Linda you test the water first coz you don't want to jump in to fast.
Thank you for your comment and you have an excellent week as well.
Robert
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KatieMac Premium
Thank you Robert I perhaps need to work twice as hard so I can learn faster,, appreciate the time you put in to give us all good advice
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Robert-A Premium
It does take up a fair amount of your WA time but it has to be done.
I don't mind the blogs but what a lot of replies to make as your Blog count goes up. Just as well I don't do the training as well I would never get done replying.
Anyway you do what you can as and when you have the time and as long as its appreciated you know you are doing well.
I'm uptown doing this and its time I was heading home so you have a great day Katie.
Robert
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KatieMac Premium
I will Robert hope you enjoyed up town
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Robert-A Premium
It was ok but it was business, another thing that has to be done before it gets ahead off you.
I'm off now.
Catch you later.
Robert
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LLiu Premium
Excellent Robert, so much information, but very valuable information...
It is allot to digest, but will take it slowly and then some.
Thank you Robert for this fantastic resource of information, and for sure I have it booked marked, so I can keep going back to to study.

Have a very good day,
Linda

.
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Robert-A Premium
Always a pleasure to hear from you Linda and glad to help you out.
Thank you for your nice comment and make sure you implement the strategies but slowly and don't spend too much to begin with.
test the water ok.
have a nice day.
Robert
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LLiu Premium
Thank you Robert, good advice.
Linda:))
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Prestones Premium
Nicely done Robert!

Now I just the the time to soak it all in...

Dennis
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Robert-A Premium
Hello Dennis and where have you been hiding, haven't heard from you in a coons age as they say.
Hope all this info makes you lots of cash.
Thank you for your comment and have an excellent day.
Robert
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sunnyj823 Premium
Very Valuable, Thanks, SunnyJ
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Robert-A Premium
How are you Sunny, well I hope and you are coming back to my blogs which is great.
Lots to learn and take in but slow and easy and you will get there.
Thank you for your comment and have a nice day.
Robert
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krazykat Premium
There's a lot of information here Robert. This will be valuable.
Thank you!
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Robert-A Premium
Hi Valerie and thank you for leaving a comment.
Lots of info to digest but you can do it and it will help you to earn as you learn.
have a nice day.
Robert
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Papi Premium
On the contrary John,most of us might have never even stumbled across this. I know my chances of that were nill.
PPC something I know very little about but this seems to be a place to learn it.
So John- muchas gracias.
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Robert-A Premium
Hello Papi. I don't know who John is so perhaps you are replying to the wrong blog.
Thank you for dropping by anyway.
Have a nice day.
Robert
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Papi Premium
No not John,you Robert.
The correct blog.
So sorry about that Robert.
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Robert-A Premium
No probs I get - Hey You! - quite a lot lol.
Thank you for your comment just the same.
Robert
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Ralpharm Premium
Thanks Robert
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Robert-A Premium
No probs and hope it helps you out.
Thank you for taking the time to leave a comment.
Robert
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patriceo Premium
Thank you!
Reply
Robert-A Premium
No probs Patrice and hope it helps you out.
Have a nice day.
Robert
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tclough Premium
Thank you Robert. This is something I can use. Heading there now.
Tom
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daviduk Premium
Great post Robert.
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Robert-A Premium
Thank you for your comment David and have a great day.
Robert
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LoveIM Premium
Thank you, Robert. I will be going through this information to try to learn how to do this properly and profitably.
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Robert-A Premium
Hello Ben. Slow and easy is always best when it comes to learning something new and especially when its your own money.
Take your time and work through it and I'm sure you will come out the other end at the very least know what you're doing if you ever decide to take the plunge.
Robert
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bnaylor Premium
Hey Robert... PPC is an area I've looked at over the years and have just stayed away from... I recognize that there are some great opportunities here, but you're right... it's just not straightforward.... This is absolutely a resource I'm going to take some time with and see how I can integrate it into my business model... Thanks for all of your hard work on this... Bryan
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Robert-A Premium
Hello Bryan. As I said to another member Wordstream have really done all the work and I only put it all together as a blog for the benefit of my fellow WA members.
PPC can be a minefield though so watch how you go.
Have a nice day.
Robert
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bnaylor Premium
Thanks Robert... That minefield is one of the major reasons I've steered clear of it thus far... There are so many other avenues to earn income available that the learning curve at the time just didn't make any sense... Over the last little while though, the thought has been niggling away at me to give it a shot... so with this... who knows ... LOL... Thanks ... Bryan
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Robert-A Premium
As they say - you will never know unless you try.
Start of small and build up your campaigns as you progress would be the best plan.
Robert
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speakwealth Premium
Hey Robert,

You have put together quite a resource here, thank you.
I always open your blogs because I know I am going to learn something from them.

Taking the time to put this much information into a post is greatly appreciated by those of us who may not be as organized or are not as far along in wrestling the system.
Reply
Robert-A Premium
Hello Jim and thank you for your comment.
I've actually been working on this list off and on for a wee while now and thankfully Wordstream have put it together in a format that is easy to follow and as its their baby I can only take the credit for putting it in a blog for my fellow WA members.
But its nice to be appreciated so once again thank you for taking the time to leave a comment.
Have a nice day.
Robert
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