Optimizing Your Meta Tag For High Search Engine Ranking

Last Update: July 20, 2015

Hi People

I saw a question the other day from a member who asked what Meta Tags were and should they use them for ranking purposes.

Meta Tags and other tags you use on your websites are really important and not to be dismissed as irrelevant and something to ignore completely just because you don’t understand what they are used for by the search engines.

This blog is a short description of that importance because they are neither dead or obsolete. Meta tags are still used by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will sink into oblivion, guaranteed.

Meta tags are frequently an overlooked factor which can improve the ranking of almost any website.

Here is an example of how important meta tags are to your site pages/posts and to your search engine ranking. Say your website ranks 6 and 7 consistently on Google for the keyword you’ve used. To test the dead meta tag theory, go ahead and change one word in the meta description tag and I’m 100% sure your ranking will drop by at least 8 or 9 places in the search results. Your rankings on several other search engines would suffer even more. This is because all the major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results.

The Title Tag is also one of the most important onpage factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results. The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.

Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also important to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To achieve high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.

I have said it in other blogs and I will say it again. SEO Best Practice is the path to follow when you are creating your website content and the Meta Tag is an all important aspect of that best practice. Fail to use it at your peril people.

Here's a link to a page on my site that will show you what the various Tags are. There's also various other links to further information that I'm sure will help you out.

http://yourownecommercebusinesswebsite.com/seo-tac...

If the urge comes upon you to leave a comment below it will be much appreciated and you can Like as well.

Have an excellent day everyone.

Robert Allan

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ChrisGooden Premium
This might help with how to implement some of the tags With the result
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Robert-A Premium
Thank you for your input Chris. All info is relevant if it helps the members understand how important it is to get your content spot on for the search engines.
have a nice day.
Robert
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ChrisGooden Premium
Thanks for the comment.

I have reservations on how much notice today's search engines take of manually loaded METAdata, bearing in mind how badly misused it has been over the years. The algorithms are constantly being revised so as to derive real data from real content, so it's just a case of how far they are along that road, and how long it will take them to get there.

I load it so that I can focus my content more sharply, and I leave it there for them to either accept or ignore.
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Robert-A Premium
You know what they say - Content Is King.
But you still have to get the Tags right for the search engines to index and rank your site.
Robert
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SamiWilliams Premium
Thank you for reminding me of the importance of the meta tag. I am still in the learning stage, still finding out how much I do not know. I think that the information you have shared will shine a new light on the text when I reread it.
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Robert-A Premium
Don't try to do everything all at once because then you go into information overload and that is not a good place to be because you will get confused and make mistakes.
A wee bit at a time until you fully understand about the various Tags and what they are used for.
Thank you for your comment.
Robert
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JeanL Premium
Really good information, Robert!
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Robert-A Premium
No problemo Jean and glad to help.
You have an excellent day.
Robert
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ShirleyWoon Premium
hmmm.....well then, that decides it. I shall so never throw away any tags, which is just as well as I'm very sentimental and never throw away tags or even strings that has sentimental tugs on my heart.

Thank you for the timely warning Robert. Another lesson to bookmark and keep. Blessings........
Shirley
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Robert-A Premium
Shirley you are a sweetheart.
I'm the same I never throw anything away and that include anything to do with my internet endeavours.
You just never know when the information might be required to make all the difference between success and failure.
Thank you for your comment.
Robert
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ShirleyWoon Premium
=0))
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Robert-A Premium
Hi Shirley and thank you for your 'Comment' but I don't actually know what - =0)) - means lol.
Have a great day.
Robert
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ShirleyWoon Premium
Just grinning from ear to ear dear. Happy to know another sentimental type. People have no time for sentimentality nowadays. It's all "business as usual" and "Hurry-Burry". Much blessings and love for you.....
Shirley
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Robert-A Premium
No probs and you seem like a nice person as well. Hope you achieve all you wish for. Wishes do come true or so I'm told.
have a nice day.
Robert
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ShirleyWoon Premium
Well they do, wishes I mean. I always take time to look around and smell some roses or two, though nowadays I'm more liable to smell some acrid smog. But you know what I mean......;0)
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VickyL Premium
Thanks Robert for this info. I have been told that if you use an all in one seo yhen this is all done for you so I have never done anything but worked hard on my keywords in the title and the first bit of my posts.
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VickyL Premium
Is this not the case? I will be paying attention to meta tags from now on. Thanks
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Robert-A Premium
Hi Vicki.
Your SEO-All-In-One will do some of the work for you because that is its function but it can't do it if there's nothing there for it to work with.
This is where human input comes in and its always best to follow 'Best Practice'.
Thank you for your comment.
Robert
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