Optimizing Your Meta Tag For High Search Engine Ranking
I saw a question the other day from a member who asked what Meta Tags were and should they use them for ranking purposes.
Meta Tags and other tags you use on your websites are really important and not to be dismissed as irrelevant and something to ignore completely just because you don’t understand what they are used for by the search engines.
This blog is a short description of that importance because they are neither dead or obsolete. Meta tags are still used by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will sink into oblivion, guaranteed.
Meta tags are frequently an overlooked factor which can improve the ranking of almost any website.
Here is an example of how important meta tags are to your site pages/posts and to your search engine ranking. Say your website ranks 6 and 7 consistently on Google for the keyword you’ve used. To test the dead meta tag theory, go ahead and change one word in the meta description tag and I’m 100% sure your ranking will drop by at least 8 or 9 places in the search results. Your rankings on several other search engines would suffer even more. This is because all the major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results.
The Title Tag is also one of the most important onpage factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results. The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.
Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also important to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To achieve high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.
I have said it in other blogs and I will say it again. SEO Best Practice is the path to follow when you are creating your website content and the Meta Tag is an all important aspect of that best practice. Fail to use it at your peril people.
Here's a link to a page on my site that will show you what the various Tags are. There's also various other links to further information that I'm sure will help you out.
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Have an excellent day everyone.