How To Target A Audience

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10.9K followers
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Target Marketing For Home Business Success


Hi Folks

This blog is for all the newer members who ask -

What is a Niche?

What can I sell or promote in a Niche?

Who are my customers?

How will I find customers?

To answer those questions your first thought should be to identify exactly who will be most interested in what you have to offer. This is the difference between 'blanket' marketing and 'target' marketing and for a home business with a small or non-existent budget, it can mean the difference between effective marketing and wasting your money.

Big companies can afford to blanket market their products and services to the general public. How many trial products have you received in your mailbox, unsolicited and unwanted, that have ended up in the trash? Each of these represents marketing dollars those big companies have spent.


You however are just starting out with your home business enterprise so you can't afford to post hundreds of Ads all over the internet. You have to ask yourself a couple of questions about your potential customer before you begin:

  1. Who NEEDS what I have to offer? For example, if your home business sells knitting supplies, then your primary target marketing should be directed to those who make their living by knitting.
  2. Who WANTS what I have to offer? In the same example, those who knit as a hobby won't need but certainly may want your home business to serve them.


Next you shouold research your audience (potential customers). Who are they? Where do they live? Are they mainly male of female? How will they find out about you? Do they spend a lot of time on the internet?

By asking these questions you will more easily narrow down your target audience, and market your home business to them.

There you have it folks. The key is to find out who your target audience is and market solely to them. Do not waste your time marketing to everybody on the planet.

Anyone with tips and advice they would like to pass on to the new members can of course do it via a comment below.

Have a great weekend and be successful.

Robert Allan


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Recent Comments

28

Thank you, Robert!

Hello Kirill and thank you for reading the blog.
Hope you went away with lots of tips and advice you will now use in your own online efforts.
Have a great Sunday.
Robert

Thank you Robert for such a beautiful informations.God bless you bro for helping others to success.

No problemo Tea and hope you went away ready to implement my tips and advice.
Have a great evening over there in OZ.
Robert

Selling is the best skills.

Hi Jhurreea and thank you for reading and commenting on the blog.
Good tips and advice in the blog that will be of some use to you in the future.
Have a good day and a great week to come.
Robert

Thanks for an informative post. As a new online entrepreneur, I am learning a great deal. I am bookmarking your post for later reference.

Awesomeness!
Mojalefa.

Hi Mojalefa and thank you for your visit.
Always best to bookmark the blogs you know will be of some help to you sometime.
Enjoy your Sunday.
Robert

Great post, Robert, I agree with you that we must segment and target a segment o the market. This is helpful to me.

Hello Olufemi and thank you for your visit and your input.
Segmentation definitely the way to go.
Absolutely no point in targeting the a wide audience to get exposure simply because most of them will not be interested in what you have to offer.
Enjoy your Sunday.
Robert

Great infographics Robert. You definitely hit the mark!

Hi Mike and thank you for dropping by.
My infographics are mainly for those who like visual guidance.
Of course an old hand like yourself will already know all about segmentation lol
Have a good one Mike.
Robert

Thanks for sharing this post!

No probs lee and hope you took away a tip or two to implement in your own marketing efforts.
Enjoy your Sunday and thank you for stopping by.
Robert

Hi Robert
A big like and huge thanks for this useful blog. I depend a lot in finding my audience upon Instagram. when anyone wants to create an ad, he will be asked about his audience.
By the way, I never forget dear Robert how much you helped me in my beginning so I am grateful to you!
Rania

Hello Dear Lady and thank you for taking the time to read my blog and for your kind words.
As always I am happy to pass on my tips and advice that will help the membership in their own online efforts.
Target your audience Rania and you wont go far wrong.
Onwards and Upwards and have a great Sunday and the week to come.
Robert

A very enlightening post, Robert...thank you.

Hi James and where have you been hiding.
Haven't seen you in a coons age round my blogs so thank you for reading this one.
Hope all is well for you in Malta and you are going great guns.
Enjoy your Sunday.
Robert

Hi, Robert. I think I was hiding from myself to be quite honest, but I'll explain my current situation pretty soon, and I apologize for doing a Houdini on a great guy like you :)

All is well here in Malta. Temperatures are soaring again, and everything's melting :)

How are things up in Scotland?

Enjoy your Sunday as well.

James

We have had two weeks of glorious weather.
We also had Donald Trump in Scotland yesterday so that put a damper on things for a wee while lol.

I'm off out on my bike for a couple of hours so maybe catch you later.
Robert

That's brilliant, about the glorious weather that is, and not of having Donald Trump around LOL...

I'll be off to work pretty soon. Enjoy your bike ride mate, and take care.

James

Almost out the door as we speak lol
Byeee

nice work

Thank you Juan and hope you took away those tips and advice to use in your own online efforts.
Have a great Sunday.
Robert

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