Why You Should Optimize Your Meta Tags And Title Tag For Search Engine Optimization

Hi Folks

I recently published a blog on keywords and where to and how to use them.

It seems not everyone who read the blog understood the How To part, especially when promoting their home business locally.

With your Meta and Title Tags you must make it crystal clear what product or service you are offering locally.

Title and meta tags need to give prospective customers a clear understanding of what your service is all about, encouraging them to click on your website. They are a vital part of local SEO.

Lets take plumbers as an example: (always a good idea to include a map for reference)

As we are now into the winter weather sooner or later there are sure to be a few burst pipes. This being so and you are based in Fairfax, Washington DC you must get your SEO right for a plumber in Fairfax, Washington DC. Some of the keywords you could use for the page’s various meta and title tags might look like this:

Experienced Plumber Fairfax, Washington DC.

Emergency Plumber Fairfax, Washington DC.

Fairfax, Washington DC Experienced Plumber.

Two things you’ll notice:

• First, the name of the city district and service is in the tags.

• Second, notice how grammatically incorrect these lines are? It doesn’t matter. When it comes to keywords in your local SEO, it’s OK to leave prepositions, such as “in,” out because Google will fill the gap. However, there are two more important reasons why you might write the local SEO meta tags and title tags like this:

1. Optimized title and meta tags can be no more than 50 and 160 characters respectively. This means you need to make every single word count. Missing prepositions like “in” are ok.

2. Do your keyword research. Keywords like “experienced plumber in Fairfax, Washington” are just as popular as “experienced plumber Fairfax, Washington.” Don’t worry about perfect grammar. A title and meta tag are there to point people in the right direction. As long as pertinent information is in there.

When it comes to optimizing your meta tags and title tags, stick to within the recommended character amount. Above all, be specific and to-the-point.

You should include these three things in your title and meta tags:

The name of the city and service

The name of the business

Compelling words that grab attention, such as - trusted - leading - experienced.

One last piece of advice -

Once you start to optimize your meta tags and title tags with the right keywords, make sure you track those local rankings.

There you go folks another explanation on the How To use of your keywords if you're advertising your product or service within your own area, town or city.

Any other tips and advice will be welcome so please leave them via a comment below.

Enjoy your day and be successful.

Robert Allan