Create A Website That Makes You Money

byRobert-A

10.9K followers

Updated 7 years ago

Creating An Online Business Website That Pays

Hi Folks

As usual this blog was born out of recent questions I've been asked. This time the main one was how to attract visitors to a website that was promoting work from home opportunities.

You only have to browse the internet with the search term work from home or work at home to get countless results. As you will probably guess this is because countless people would love to earn an income from the internet. That is why you are all here as members of Wealthy Affiliate, are you not?

Anyway you can recognize the demand for online business by looking at the searches made on the same search engines you used when you were looking. They probably used the same search terms you did as well. Such as create an online business from home, work online from home, earn money on the internet at home and the list goes on and on.

Landing Pages That Attract

Example Of A Good Landing Page With A Link To Further Information

Last year I published a blog on Landing Pages and another about matching keywords to specific landing pages. As I recall I did one more on keyword pricing. In this blog I'm going to set out a few easy ways to monitor your campaigns so that you can ensure you are accomplishing what you set out to do.

As I mentioned in my other blogs you should ensure that you have a different landing page on your site for each area of you business. For example on one of my sites (not a WA one) I have a landing page for Work At Home, Home Based Business, Affiliates, Data Entry Work and Paid Surveys Online.

PPC Campaigns That make Money

When using Paid Per Click Advertising, I pay a search engine pennies to show my Ad when someone types in particular keyword. You must break up your keywords in such a manner as to have all of your keywords on a given topic sent to the specific landing page.

For example you should have all Work At Home keywords go to the landing page which is mostly about Work At Home ideas. Likewise have your keywords on Home Based Business go to the landing page that highlights Home Based Business Opportunities. This is because working at home is an entirely different concept from working from home (have any of you ever thought of this difference, I doubt it?) I will give some clarity to this difference below.

You also don't want to be bidding against yourself so you want to make sure that you don't mix and match your keywords. You will want to advertise only the keywords that match a specific landing page when using PPC Advertising. For example, don't have Work At Home keywords mixed in with a Work From Home opportunity such as Online Paid Surveys. You will end up sending people to multiple Landing Pages.

Keywords And Good SEO Practice

You will want to use multiple variation of a given keyword. Think about the conversation going on in your potential customer's head. What would you type in if you were searching for the same thing? What would others type? Don't just set your campaigns to run on a maximum price per click. Do some research to see how much a particular keyword is being searched for. This will help you set your keyword pricing.

So that you can be sure your efforts are working you can monitor your campaigns on each search engine. Each search engine should have a reports page, whereby you can look up keywords for the day and it will show you what landing page your potential customer was sent to.

If they clicked on the keyword Home Based Business and they were sent to your Work At Home page instead of your Home Based Business page then you know modifications are required. This will show that you must have home based business set as a keyword in you work at home campaign in addition to or instead of your Home Base Business campaign. You will either have to delete it and add it to your Home Based Business Campaign or move it there depending on the search engine.

I published a blog recently on free website Visitor Counters. With the more sophisticated paid versions you can add one to your page(s). There are many that track URLS. They not only let you see the IP address, time, landing page, length of time on your site, but many times it will show you the keyword searched for as well. It will help you see what needs to me modified on an ongoing basis.

Monitor Your Keywords To Maximize Conversions

Every subtle change in your website landing page, keywords, keyword bidding, no matter how small will have an effect on your customer. I always recommend change, monitor, analyze, modify and keep it up at regular intervals. Compare the new change to the old one so that you can see which landing page converts best.

Ok folks this is all I will say in this blog. We are all her to Create And Build A Website That Makes You Money. Therefore if any of you have your own ideas of landing pages, keywords and ppc campaigns then please share with your fellow members. I'm sure they will appreciate all the tips and advice available to improve their chances of making money from home or at home.

Enjoy the weekend to come.

Robert Allan

Another Great Landing Page Example