The Power of Branding
The following story is a personal experience. Although it's not directly related to my online business, I still learned a valuable lesson.
Your Brand Matters!
Over the weekend, I went to a small brewpub startup who bought some kegs from my beer company.
That terrible photo above is a beer font with only one tap representing a brand. My brand. All the other beers were available, but not branded. Let's look into this!
All of these taps had beer connected. Some of it was quality beer. However, no one knew what they were getting when they approached the bar. However, I turned up with more than just beer - I brought a single, tiny little piece of perspex with my logo on it.
My beer sold out in 2 hours.
That's it - no secret sauce, just a brand displayed at the point of sale.
Leverage Your Brand
The key learning here is that a brand sells. This applies to your online business! Even simple branding makes you recognisable and desirable.