The Power of Branding

Last Update: January 28, 2019

The following story is a personal experience. Although it's not directly related to my online business, I still learned a valuable lesson.

Your Brand Matters!

Over the weekend, I went to a small brewpub startup who bought some kegs from my beer company.

That terrible photo above is a beer font with only one tap representing a brand. My brand. All the other beers were available, but not branded. Let's look into this!

All of these taps had beer connected. Some of it was quality beer. However, no one knew what they were getting when they approached the bar. However, I turned up with more than just beer - I brought a single, tiny little piece of perspex with my logo on it.

My beer sold out in 2 hours.

That's it - no secret sauce, just a brand displayed at the point of sale.

Leverage Your Brand

The key learning here is that a brand sells. This applies to your online business! Even simple branding makes you recognisable and desirable.

Get branding!

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TDomena Premium
I agree. It's even more valuable when they trust a quality standard and culture associated with the brand. I'm working on this now.
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FKelso Premium
That's very true, and I'm working on establishing my brand. Thanks for the story.
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TeamIceCream Premium
Hi Jesse
A very valuable lesson - thanks for sharing!
Sharlee (Chocolate IceCream)
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Rubberbandman Premium
Absolutely correct your brand matters. Sometimes doing something simple is the key towards having success.
Cheers,
Ken
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