Here's what I learn from my mentor1)Framing the prospects :People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented.Gain and loss are defined in the scenario as descriptions of outcomes (e.g. lives lost or saved, disease patients treated and not treated, lives saved and lost during accidents, etc.).The problem also defines the outcomes in terms of difference in likeliness, probability, or risk of their occurrence. Source (http://en.wikipe